--- title: "EthicalJobs vs LinkedIn: Which is searched more in Australia?" description: "Is EthicalJobs or LinkedIn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Job boards set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ethicaljobs-vs-linkedin" publisher: "Brandwave" --- # EthicalJobs vs LinkedIn: Which is searched more in Australia? Is EthicalJobs or LinkedIn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Job boards set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: EthicalJobs and LinkedIn - **Competitive set**: Job boards - **Market**: Australia - **Month measured**: Sep 2026 - **EthicalJobs Share of Search**: 2.9% - **LinkedIn Share of Search**: 55.8% ## Is EthicalJobs or LinkedIn more popular in search? - In September 2026, LinkedIn had more branded searches than EthicalJobs among job boards in Australia. LinkedIn had about 1 million branded searches, while EthicalJobs had 51,900. LinkedIn made up 55.8% of all job board searches we track, and EthicalJobs accounted for 2.9%. - LinkedIn was ahead of EthicalJobs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, EthicalJobs’ share of searches among job boards in Australia moved from 2.6% to 2.9%, and its estimated monthly branded searches held steady at 51.9K. - Across the 12 months ending September 2026, LinkedIn’s share of searches among job boards in Australia moved from 60.7% to 55.8%, and its estimated monthly branded searches moved from 1.2M to 1M. ## Top job boards in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LinkedIn appeared in all five answers. EthicalJobs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LinkedIn was listed before EthicalJobs in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SEEK | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LinkedIn | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Indeed | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Jora | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | GradConnection | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | EthicalJobs | 6th | 3 of 3 | 1 of 2 | 4 of 5 | ## Every AI answer about job boards - Asked ChatGPT "Which job board should I use in Australia?": 1. SEEK, 2. LinkedIn, 3. Indeed, 4. Jora, 5. GradConnection, 6. EthicalJobs - Asked ChatGPT "What are the best job boards in Australia?": 1. SEEK, 2. LinkedIn, 3. Indeed, 4. Jora, 5. EthicalJobs, 6. GradConnection - Asked ChatGPT "What's the best job board in Australia for a new job?": 1. SEEK, 2. LinkedIn, 3. Indeed, 4. Jora, 5. EthicalJobs - Searched Google, AI Overview "job boards australia": 1. SEEK, 2. Indeed, 3. Jora, 4. LinkedIn, 5. EthicalJobs, 6. GradConnection - Searched Google, AI Overview "jobs for graduates australia": 1. GradConnection, 2. SEEK, 3. LinkedIn Brands are listed in the order each answer named them. The answers were collected in Australia on October 19, 2026. ## How did search popularity change for Australia job boards in September 2026? - In September 2026, LinkedIn lost share of searches among job boards in Australia, from 58.5% to 55.8%. ## Month by month | Month | EthicalJobs estimated searches | EthicalJobs Share of Search | EthicalJobs rank | LinkedIn estimated searches | LinkedIn Share of Search | LinkedIn rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 51.9K | 2.6% | 5 | 1.2M | 60.7% | 1 | | Nov 2025 | 51.4K | 2.6% | 5 | 1.2M | 62.3% | 1 | | Dec 2025 | 34.7K | 2.4% | 5 | 823K | 58.1% | 1 | | Jan 2026 | 51.9K | 2.8% | 5 | 1M | 54.6% | 1 | | Feb 2026 | 51.9K | 2.5% | 5 | 1.2M | 59.2% | 1 | | Mar 2026 | 51.9K | 2.5% | 5 | 1.2M | 58.4% | 1 | | Apr 2026 | 51.4K | 2.8% | 5 | 1M | 55% | 1 | | May 2026 | 51.9K | 2.5% | 5 | 1.2M | 59.5% | 1 | | Jun 2026 | 51.9K | 2.8% | 5 | 1M | 53.1% | 1 | | Jul 2026 | 51.4K | 2.5% | 5 | 1.2M | 58.5% | 1 | | Aug 2026 | 51.9K | 2.5% | 5 | 1.2M | 58.5% | 1 | | Sep 2026 | 51.9K | 2.9% | 5 | 1M | 55.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using EthicalJobs’ and LinkedIn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **EthicalJobs**: Measured on the search terms “ethical jobs” and “ethicaljobs”, summed into one figure. - **LinkedIn**: Measured on the search term “linkedin”. - [EthicalJobs profile](/demand/au/brands/ethicaljobs) - [LinkedIn profile](/demand/au/brands/linkedin) - [All job boards in Australia](/demand/au/categories/au-job-boards): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is EthicalJobs or LinkedIn more popular in search? In September 2026, LinkedIn had more branded searches than EthicalJobs among job boards in Australia. LinkedIn had about 1 million branded searches, while EthicalJobs had 51,900. LinkedIn made up 55.8% of all job board searches we track, and EthicalJobs accounted for 2.9%. ## Cite this page Brandwave. "EthicalJobs vs LinkedIn: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ethicaljobs-vs-linkedin This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ethicaljobs-vs-linkedin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.