--- title: "EthicalJobs vs Indeed: Which is searched more in Australia?" description: "Is EthicalJobs or Indeed more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Job boards set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ethicaljobs-vs-indeed" publisher: "Brandwave" --- # EthicalJobs vs Indeed: Which is searched more in Australia? Is EthicalJobs or Indeed more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Job boards set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: EthicalJobs and Indeed - **Competitive set**: Job boards - **Market**: Australia - **Month measured**: Sep 2026 - **EthicalJobs Share of Search**: 2.9% - **Indeed Share of Search**: 30.7% ## Is EthicalJobs or Indeed more popular in search? - In September 2026, Indeed had more branded searches than EthicalJobs among job boards in Australia. Indeed had about 550,000 branded searches, while EthicalJobs had 51,900. Indeed made up 30.7% of all job board searches we track, and EthicalJobs accounted for 2.9%. - Indeed was ahead of EthicalJobs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, EthicalJobs’ share of searches among job boards in Australia moved from 2.6% to 2.9%, and its estimated monthly branded searches held steady at 51.9K. - Across the 12 months ending September 2026, Indeed’s share of searches among job boards in Australia moved from 22.4% to 30.7%, and its estimated monthly branded searches moved from 450K to 550K. ## Top job boards in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, EthicalJobs and Indeed were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Indeed was listed before EthicalJobs in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SEEK | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LinkedIn | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Indeed | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Jora | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | GradConnection | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | EthicalJobs | 6th | 3 of 3 | 1 of 2 | 4 of 5 | ## Every AI answer about job boards - Asked ChatGPT "Which job board should I use in Australia?": 1. SEEK, 2. LinkedIn, 3. Indeed, 4. Jora, 5. GradConnection, 6. EthicalJobs - Asked ChatGPT "What are the best job boards in Australia?": 1. SEEK, 2. LinkedIn, 3. Indeed, 4. Jora, 5. EthicalJobs, 6. GradConnection - Asked ChatGPT "What's the best job board in Australia for a new job?": 1. SEEK, 2. LinkedIn, 3. Indeed, 4. Jora, 5. EthicalJobs - Searched Google, AI Overview "job boards australia": 1. SEEK, 2. Indeed, 3. Jora, 4. LinkedIn, 5. EthicalJobs, 6. GradConnection - Searched Google, AI Overview "jobs for graduates australia": 1. GradConnection, 2. SEEK, 3. LinkedIn Brands are listed in the order each answer named them. The answers were collected in Australia on October 19, 2026. ## How did search popularity change for Australia job boards in September 2026? - In September 2026, Indeed gained share of searches among job boards in Australia, from 26.4% to 30.7%. ## Month by month | Month | EthicalJobs estimated searches | EthicalJobs Share of Search | EthicalJobs rank | Indeed estimated searches | Indeed Share of Search | Indeed rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 51.9K | 2.6% | 5 | 450K | 22.4% | 2 | | Nov 2025 | 51.4K | 2.6% | 5 | 450K | 23% | 2 | | Dec 2025 | 34.7K | 2.4% | 5 | 368K | 26% | 2 | | Jan 2026 | 51.9K | 2.8% | 5 | 550K | 30% | 2 | | Feb 2026 | 51.9K | 2.5% | 5 | 550K | 26.7% | 2 | | Mar 2026 | 51.9K | 2.5% | 5 | 550K | 26.3% | 2 | | Apr 2026 | 51.4K | 2.8% | 5 | 550K | 30.3% | 2 | | May 2026 | 51.9K | 2.5% | 5 | 550K | 26.8% | 2 | | Jun 2026 | 51.9K | 2.8% | 5 | 550K | 29.2% | 2 | | Jul 2026 | 51.4K | 2.5% | 5 | 550K | 26.4% | 2 | | Aug 2026 | 51.9K | 2.5% | 5 | 550K | 26.4% | 2 | | Sep 2026 | 51.9K | 2.9% | 5 | 550K | 30.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using EthicalJobs’ and Indeed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **EthicalJobs**: Measured on the search terms “ethical jobs” and “ethicaljobs”, summed into one figure. - **Indeed**: Measured on the search term “indeed”. - [EthicalJobs profile](/demand/au/brands/ethicaljobs) - [Indeed profile](/demand/au/brands/indeed) - [All job boards in Australia](/demand/au/categories/au-job-boards): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is EthicalJobs or Indeed more popular in search? In September 2026, Indeed had more branded searches than EthicalJobs among job boards in Australia. Indeed had about 550,000 branded searches, while EthicalJobs had 51,900. Indeed made up 30.7% of all job board searches we track, and EthicalJobs accounted for 2.9%. ## Cite this page Brandwave. "EthicalJobs vs Indeed: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ethicaljobs-vs-indeed This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ethicaljobs-vs-indeed. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.