--- title: "Estia Health vs HammondCare: Which is searched more in Australia?" description: "Is Estia Health or HammondCare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Aged care providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/estia-health-vs-hammondcare" publisher: "Brandwave" --- # Estia Health vs HammondCare: Which is searched more in Australia? Is Estia Health or HammondCare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Aged care providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Estia Health and HammondCare - **Competitive set**: Aged care providers - **Market**: Australia - **Month measured**: Sep 2026 - **Estia Health Share of Search**: 13.7% - **HammondCare Share of Search**: 6.1% ## Is Estia Health or HammondCare more popular in search? - In September 2026, Estia Health had more branded searches than HammondCare among aged care providers in Australia. Estia Health had about 9,900 branded searches, while HammondCare had 4,400. Estia Health made up 13.7% of all aged care provider searches we track, and HammondCare accounted for 6.1%. - Estia Health was ahead of HammondCare in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Estia Health’s share of searches among aged care providers in Australia moved from 17.3% to 13.7%, and its estimated monthly branded searches moved from 12.1K to 9.9K. - Across the 12 months ending September 2026, HammondCare’s share of searches among aged care providers in Australia moved from 6.3% to 6.1%, and its estimated monthly branded searches held steady at 4.4K. ## Top aged care providers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, HammondCare was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Estia Health was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. HammondCare was listed before Estia Health in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HammondCare | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Catholic Healthcare | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Bolton Clarke | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Opal HealthCare | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Estia Health | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Regis | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Bupa | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Arcare | 8th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about aged care providers - Asked ChatGPT "What's the best aged care provider in Australia?": named none of the brands we track - Asked ChatGPT "Which aged care home group in Australia has the best reputation?": 1. HammondCare, 2. Catholic Healthcare, 3. Bolton Clarke - Asked ChatGPT "What are the biggest aged care providers in Australia?": 1. HammondCare, 2. Catholic Healthcare, 3. Opal HealthCare, 4. Bolton Clarke, 5. Estia Health, 6. Regis, 7. Bupa, 8. Arcare - Searched Google, AI Overview "aged care": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia aged care providers in September 2026? - In September 2026, Opal HealthCare overtook Estia Health to rank 2nd among aged care providers in Australia, with 20.5% of the searches. - In September 2026, Estia Health lost share of searches among aged care providers in Australia, from 16.3% to 13.7%. - In September 2026, HammondCare lost share of searches among aged care providers in Australia, from 7.3% to 6.1%. ## Month by month | Month | Estia Health estimated searches | Estia Health Share of Search | Estia Health rank | HammondCare estimated searches | HammondCare Share of Search | HammondCare rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 17.3% | 2 | 4.4K | 6.3% | 8 | | Nov 2025 | 12.1K | 16.7% | 2 | 5.4K | 7.5% | 7 | | Dec 2025 | 9.9K | 15.7% | 2 | 3.6K | 5.7% | 8 | | Jan 2026 | 12.1K | 17% | 2 | 4.4K | 6.2% | 8 | | Feb 2026 | 12.1K | 17.3% | 2 | 4.4K | 6.3% | 8 | | Mar 2026 | 12.1K | 14.3% | 3 | 5.4K | 6.4% | 8 | | Apr 2026 | 12.1K | 17.3% | 2 | 4.4K | 6.3% | 8 | | May 2026 | 12.1K | 16.8% | 2 | 4.4K | 6.1% | 8 | | Jun 2026 | 9.9K | 13.8% | 2 | 6.6K | 9.2% | 5 | | Jul 2026 | 12.1K | 15.2% | 3 | 5.4K | 6.8% | 7 | | Aug 2026 | 12.1K | 16.3% | 2 | 5.4K | 7.3% | 7 | | Sep 2026 | 9.9K | 13.7% | 3 | 4.4K | 6.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Estia Health’s and HammondCare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Estia Health**: Measured on the search term “estia health”. - **HammondCare**: Measured on the search term “hammondcare”. - [Estia Health profile](/demand/au/brands/estia-health) - [HammondCare profile](/demand/au/brands/hammondcare) - [All aged care providers in Australia](/demand/au/categories/au-aged-care-providers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Estia Health or HammondCare more popular in search? In September 2026, Estia Health had more branded searches than HammondCare among aged care providers in Australia. Estia Health had about 9,900 branded searches, while HammondCare had 4,400. Estia Health made up 13.7% of all aged care provider searches we track, and HammondCare accounted for 6.1%. ## Cite this page Brandwave. "Estia Health vs HammondCare: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/estia-health-vs-hammondcare This page is also available as HTML at https://gobrandwave.com/demand/au/compare/estia-health-vs-hammondcare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.