--- title: "Esatto vs Smeg: Which is searched more in Australia?" description: "Is Esatto or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/esatto-vs-smeg" publisher: "Brandwave" --- # Esatto vs Smeg: Which is searched more in Australia? Is Esatto or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Esatto and Smeg - **Competitive set**: Dishwasher brands - **Market**: Australia - **Month measured**: Sep 2026 - **Esatto Share of Search**: 1.5% - **Smeg Share of Search**: 5.1% ## Is Esatto or Smeg more popular in search? - In September 2026, Smeg had more branded searches than Esatto among dishwasher brands in Australia. Smeg had about 4,400 branded searches, while Esatto had 1,300. Smeg made up 5.1% of all dishwasher brand searches we track, and Esatto accounted for 1.5%. - Smeg was ahead of Esatto in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Esatto’s share of searches among dishwasher brands in Australia held steady at 1.5%, and its estimated monthly branded searches held steady at 1.3K. - Across the 12 months ending September 2026, Smeg’s share of searches among dishwasher brands in Australia moved from 6.4% to 5.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## Top dishwasher brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Esatto nor Smeg showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Miele | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Westinghouse | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | LG | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Haier | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Fisher & Paykel | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | ASKO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Esatto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Euromaid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dishwasher brands - Asked ChatGPT "What's the best dishwasher brand in Australia?": 1. Miele, 2. Bosch, 3. Westinghouse, 4. Fisher & Paykel - Asked ChatGPT "Which dishwasher should I buy in Australia?": 1. Bosch, 2. Miele, 3. Westinghouse - Asked ChatGPT "Which dishwasher is the quietest?": 1. LG, 2. Bosch, 3. Miele - Searched Google, AI Overview "best dishwasher": 1. Bosch, 2. Miele, 3. Westinghouse - Searched Google, AI Overview "dishwasher": 1. Haier, 2. Westinghouse, 3. Bosch, 4. Fisher & Paykel, 5. LG, 6. Miele Not named in any answer: ASKO, Smeg, Beko, Hisense, Electrolux, Esatto, Samsung and Euromaid. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia dishwasher brands in September 2026? - In September 2026, Smeg lost share of searches among dishwasher brands in Australia, from 6.1% to 5.1%. - In September 2026, Esatto rose from 13th to 12th among dishwasher brands in Australia. ## Month by month | Month | Esatto estimated searches | Esatto Share of Search | Esatto rank | Smeg estimated searches | Smeg Share of Search | Smeg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 1.5% | 13 | 5.4K | 6.4% | 7 | | Nov 2025 | 1.6K | 1.6% | 12 | 5.4K | 5.4% | 7 | | Dec 2025 | 1.3K | 1.6% | 12 | 4.4K | 5.3% | 7 | | Jan 2026 | 1.3K | 1.5% | 13 | 5.4K | 6.4% | 7 | | Feb 2026 | 1.3K | 1.7% | 13 | 4.4K | 5.7% | 7 | | Mar 2026 | 1.3K | 1.5% | 13 | 4.4K | 5.1% | 7 | | Apr 2026 | 1.3K | 1.6% | 13 | 4.4K | 5.4% | 7 | | May 2026 | 1.3K | 1.4% | 13 | 4.4K | 4.8% | 7 | | Jun 2026 | 1.3K | 1.3% | 13 | 4.4K | 4.3% | 8 | | Jul 2026 | 1.3K | 1.4% | 13 | 4.4K | 4.9% | 8 | | Aug 2026 | 1.3K | 1.5% | 13 | 5.4K | 6.1% | 7 | | Sep 2026 | 1.3K | 1.5% | 12 | 4.4K | 5.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Esatto’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Esatto**: Measured on the search term “esatto dishwasher”. - **Smeg**: Measured on the search term “smeg dishwasher”. - [Esatto profile](/demand/au/brands/esatto) - [Smeg profile](/demand/au/brands/smeg) - [All dishwasher brands in Australia](/demand/au/categories/au-dishwasher-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Esatto or Smeg more popular in search? In September 2026, Smeg had more branded searches than Esatto among dishwasher brands in Australia. Smeg had about 4,400 branded searches, while Esatto had 1,300. Smeg made up 5.1% of all dishwasher brand searches we track, and Esatto accounted for 1.5%. ## Cite this page Brandwave. "Esatto vs Smeg: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/esatto-vs-smeg This page is also available as HTML at https://gobrandwave.com/demand/au/compare/esatto-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.