--- title: "Ere Perez vs Fenty Beauty: Which is searched more in Australia?" description: "Is Ere Perez or Fenty Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ere-perez-vs-fenty-beauty" publisher: "Brandwave" --- # Ere Perez vs Fenty Beauty: Which is searched more in Australia? Is Ere Perez or Fenty Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ere Perez and Fenty Beauty - **Competitive set**: Makeup brands - **Market**: Australia - **Month measured**: Sep 2026 - **Ere Perez Share of Search**: 1.5% - **Fenty Beauty Share of Search**: 4.2% ## Is Ere Perez or Fenty Beauty more popular in search? - In September 2026, Fenty Beauty had more branded searches than Ere Perez among makeup brands in Australia. Fenty Beauty had about 9,900 branded searches, while Ere Perez had 3,600. Fenty Beauty made up 4.2% of all makeup brand searches we track, and Ere Perez accounted for 1.5%. - Fenty Beauty was ahead of Ere Perez in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ere Perez’s share of searches among makeup brands in Australia moved from 1.1% to 1.5%, and its estimated monthly branded searches moved from 2.9K to 3.6K. - Across the 12 months ending September 2026, Fenty Beauty’s share of searches among makeup brands in Australia moved from 5.5% to 4.2%, and its estimated monthly branded searches moved from 14.8K to 9.9K. ## Top makeup brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fenty Beauty was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Ere Perez was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fenty Beauty was listed before Ere Perez in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Charlotte Tilbury | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | NARS | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Fenty Beauty | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | MAC | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | MCoBeauty | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | MECCA MAX | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Rare Beauty | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Nude by Nature | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Maybelline | 9th | 2 of 3 | 1 of 2 | 3 of 5 | | Too Faced | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Ere Perez | 11th | 2 of 3 | 0 of 2 | 2 of 5 | | Huda Beauty | 12th | 0 of 3 | 1 of 2 | 1 of 5 | | e.l.f. Cosmetics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Napoleon Perdis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | INIKA Organic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about makeup brands - Asked ChatGPT "What are the best makeup brands in Australia?": 1. Charlotte Tilbury, 2. NARS, 3. Fenty Beauty, 4. MAC, 5. Rare Beauty, 6. Maybelline, 7. MCoBeauty, 8. Nude by Nature, 9. Ere Perez, 10. MECCA MAX - Asked ChatGPT "Which Australian makeup brand is best for everyday wear?": 1. MCoBeauty, 2. Nude by Nature, 3. Ere Perez - Asked ChatGPT "What's the best drugstore foundation in Australia?": 1. Maybelline - Searched Google, AI Overview "makeup brands": 1. Charlotte Tilbury, 2. MAC, 3. NARS, 4. Fenty Beauty, 5. Maybelline, 6. MECCA MAX - Searched Google, AI Overview "makeup": 1. MECCA MAX, 2. NARS, 3. Charlotte Tilbury, 4. Too Faced, 5. Rare Beauty, 6. Fenty Beauty, 7. Huda Beauty Not named in any answer: e.l.f. Cosmetics, Napoleon Perdis and INIKA Organic. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia makeup brands in September 2026? - In September 2026, Rare Beauty overtook Fenty Beauty to rank 6th among makeup brands in Australia, with 5.2% of the searches. - Estimated monthly branded searches for Ere Perez in Australia rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. - Estimated monthly branded searches for Fenty Beauty in Australia fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026. ## Month by month | Month | Ere Perez estimated searches | Ere Perez Share of Search | Ere Perez rank | Fenty Beauty estimated searches | Fenty Beauty Share of Search | Fenty Beauty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 1.1% | 13 | 14.8K | 5.5% | 7 | | Nov 2025 | 5.4K | 1.1% | 12 | 18.1K | 3.6% | 7 | | Dec 2025 | 2.9K | 0.94% | 13 | 12.1K | 3.9% | 7 | | Jan 2026 | 2.9K | 1.3% | 12 | 9.9K | 4.5% | 7 | | Feb 2026 | 2.9K | 1.5% | 12 | 8.1K | 4.3% | 7 | | Mar 2026 | 2.9K | 1.2% | 12 | 9.9K | 4.2% | 7 | | Apr 2026 | 2.9K | 1.5% | 12 | 9.9K | 5% | 7 | | May 2026 | 2.9K | 1.4% | 12 | 12.1K | 5.9% | 6 | | Jun 2026 | 5.4K | 2.3% | 12 | 9.9K | 4.1% | 6 | | Jul 2026 | 3.6K | 1.5% | 12 | 9.9K | 4% | 8 | | Aug 2026 | 4.4K | 1.7% | 12 | 12.1K | 4.6% | 6 | | Sep 2026 | 3.6K | 1.5% | 12 | 9.9K | 4.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Ere Perez’s and Fenty Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ere Perez**: Measured on the search term “ere perez”. - **Fenty Beauty**: Measured on the search term “fenty beauty”. - [Ere Perez profile](/demand/au/brands/ere-perez) - [Fenty Beauty profile](/demand/au/brands/fenty-beauty) - [All makeup brands in Australia](/demand/au/categories/au-makeup-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ere Perez or Fenty Beauty more popular in search? In September 2026, Fenty Beauty had more branded searches than Ere Perez among makeup brands in Australia. Fenty Beauty had about 9,900 branded searches, while Ere Perez had 3,600. Fenty Beauty made up 4.2% of all makeup brand searches we track, and Ere Perez accounted for 1.5%. ## Cite this page Brandwave. "Ere Perez vs Fenty Beauty: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ere-perez-vs-fenty-beauty This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ere-perez-vs-fenty-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.