--- title: "Enphase vs SMA: Which is searched more in Australia?" description: "Is Enphase or SMA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Solar inverter brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/enphase-vs-sma" publisher: "Brandwave" --- # Enphase vs SMA: Which is searched more in Australia? Is Enphase or SMA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Solar inverter brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Enphase and SMA - **Competitive set**: Solar inverter brands - **Market**: Australia - **Month measured**: Sep 2026 - **Enphase Share of Search**: 3.9% - **SMA Share of Search**: 4.1% ## Is Enphase or SMA more popular in search? - In September 2026, Enphase and SMA were level in searches among solar inverter brands in Australia, with an estimated 370 versus 390 branded searches, at 3.9% and 4.1% of the total. - The lead changed hands 2 times in the 12 months ending September 2026: Enphase took it in January 2026, SMA took it in September 2026. - Across the 12 months ending September 2026, Enphase’s share of searches among solar inverter brands in Australia moved from 3.2% to 3.9%, and its estimated monthly branded searches moved from 470 to 370. - Across the 12 months ending September 2026, SMA’s share of searches among solar inverter brands in Australia moved from 3.3% to 4.1%, and its estimated monthly branded searches moved from 480 to 390. ## Top solar inverter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Enphase was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. SMA was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Enphase was listed before SMA in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sungrow | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Fronius | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Enphase | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | GoodWe | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | SMA | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | SolarEdge | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Huawei | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Growatt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Solis | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Fox ESS | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about solar inverter brands - Asked ChatGPT "What's the best solar inverter in Australia?": 1. Sungrow, 2. Fronius, 3. GoodWe, 4. Enphase, 5. SolarEdge - Asked ChatGPT "Which solar inverter brand is the most reliable?": 1. Fronius, 2. Sungrow, 3. Enphase, 4. SMA, 5. Huawei - Asked ChatGPT "Should I get microinverters or a string inverter?": named none of the brands we track - Searched Google, AI Overview "solar inverter": 1. Sungrow, 2. Enphase Not named in any answer: Growatt, Solis and Fox ESS. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How did search popularity change for Australia solar inverter brands in September 2026? - In September 2026, SMA overtook Enphase to rank 6th among solar inverter brands in Australia, with 4.1% of the searches. - Estimated monthly branded searches for Enphase in Australia fell 21.3% over 12 measured months, from 470 to 370 in September 2026. ## Month by month | Month | Enphase estimated searches | Enphase Share of Search | Enphase rank | SMA estimated searches | SMA Share of Search | SMA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 470 | 3.2% | 7 | 480 | 3.3% | 6 | | Nov 2025 | 380 | 3% | 8 | 480 | 3.7% | 6 | | Dec 2025 | 370 | 3.1% | 8 | 390 | 3.2% | 7 | | Jan 2026 | 580 | 4% | 6 | 480 | 3.3% | 7 | | Feb 2026 | 600 | 4.7% | 6 | 480 | 3.8% | 8 | | Mar 2026 | 870 | 6% | 6 | 480 | 3.3% | 9 | | Apr 2026 | 870 | 6.4% | 6 | 590 | 4.3% | 7 | | May 2026 | 710 | 6.1% | 6 | 480 | 4.1% | 7 | | Jun 2026 | 870 | 8.5% | 6 | 390 | 3.8% | 7 | | Jul 2026 | 650 | 6.2% | 6 | 390 | 3.7% | 7 | | Aug 2026 | 430 | 3.8% | 6 | 320 | 2.9% | 7 | | Sep 2026 | 370 | 3.9% | 7 | 390 | 4.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Enphase’s and SMA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Enphase**: Measured on the search terms “enphase inverter” and “enphase microinverter”, summed into one figure. - **SMA**: Measured on the search term “sma inverter”. - [Enphase profile](/demand/au/brands/enphase) - [SMA profile](/demand/au/brands/sma) - [All solar inverter brands in Australia](/demand/au/categories/au-solar-inverter-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Enphase or SMA more popular in search? In September 2026, Enphase and SMA were level in searches among solar inverter brands in Australia, with an estimated 370 versus 390 branded searches, at 3.9% and 4.1% of the total. ## Cite this page Brandwave. "Enphase vs SMA: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/enphase-vs-sma This page is also available as HTML at https://gobrandwave.com/demand/au/compare/enphase-vs-sma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.