--- title: "EnergyAustralia vs Origin: Which is searched more in Australia?" description: "Is EnergyAustralia or Origin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Energy retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/energyaustralia-vs-origin-energy" publisher: "Brandwave" --- # EnergyAustralia vs Origin: Which is searched more in Australia? Is EnergyAustralia or Origin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Energy retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: EnergyAustralia and Origin - **Competitive set**: Energy retailers - **Market**: Australia - **Month measured**: Sep 2026 - **EnergyAustralia Share of Search**: 16% - **Origin Share of Search**: 23.8% ## Is EnergyAustralia or Origin more popular in search? - In September 2026, Origin had more branded searches than EnergyAustralia among energy retailers in Australia. Origin had about 246,000 branded searches, while EnergyAustralia had 165,000. Origin made up 23.8% of all energy retailer searches we track, and EnergyAustralia accounted for 16%. - Origin was ahead of EnergyAustralia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, EnergyAustralia’s share of searches among energy retailers in Australia moved from 17.2% to 16%, and its estimated monthly branded searches held steady at 165K. - Across the 12 months ending September 2026, Origin’s share of searches among energy retailers in Australia moved from 21% to 23.8%, and its estimated monthly branded searches moved from 201K to 246K. ## Top energy retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, EnergyAustralia was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Origin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Origin was listed before EnergyAustralia in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GloBird Energy | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | OVO | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Origin | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | AGL | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Red Energy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | 1st Energy | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Momentum Energy | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | EnergyAustralia | 8th | 2 of 3 | 2 of 2 | 4 of 5 | | Alinta Energy | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Powershop | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Lumo Energy | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Amber | 12th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about energy retailers - Asked ChatGPT "Which energy retailer should I switch to in Australia?": 1. OVO, 2. GloBird Energy, 3. Powershop, 4. AGL, 5. EnergyAustralia, 6. 1st Energy, 7. Origin - Asked ChatGPT "What are the best energy retailers in Australia?": 1. Red Energy, 2. Momentum Energy, 3. Alinta Energy, 4. Lumo Energy, 5. Origin, 6. AGL, 7. EnergyAustralia - Asked ChatGPT "What's the cheapest good electricity provider in Australia for a home with solar panels?": 1. GloBird Energy, 2. Origin, 3. Amber - Searched Google, AI Overview "compare electricity": 1. EnergyAustralia - Searched Google, AI Overview "best energy provider": 1. GloBird Energy, 2. OVO, 3. 1st Energy, 4. AGL, 5. Origin, 6. EnergyAustralia Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia energy retailers in September 2026? - In September 2026, EnergyAustralia gained share of searches among energy retailers in Australia, from 13% to 16%. - Estimated monthly branded searches for Origin in Australia rose 22.4% over 12 measured months, from 201K to 246K in September 2026. ## Month by month | Month | EnergyAustralia estimated searches | EnergyAustralia Share of Search | EnergyAustralia rank | Origin estimated searches | Origin Share of Search | Origin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 17.2% | 3 | 201K | 21% | 2 | | Nov 2025 | 165K | 18.8% | 3 | 201K | 22.9% | 2 | | Dec 2025 | 135K | 16.2% | 3 | 201K | 24.1% | 2 | | Jan 2026 | 165K | 16.9% | 3 | 246K | 25.2% | 1 | | Feb 2026 | 135K | 14.5% | 3 | 246K | 26.5% | 1 | | Mar 2026 | 165K | 15.8% | 3 | 246K | 23.5% | 2 | | Apr 2026 | 135K | 14.9% | 3 | 201K | 22.2% | 2 | | May 2026 | 135K | 13.2% | 3 | 246K | 24.1% | 2 | | Jun 2026 | 135K | 13% | 3 | 246K | 23.7% | 2 | | Jul 2026 | 165K | 13.6% | 3 | 301K | 24.9% | 1 | | Aug 2026 | 135K | 13% | 3 | 246K | 23.6% | 2 | | Sep 2026 | 165K | 16% | 3 | 246K | 23.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using EnergyAustralia’s and Origin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **EnergyAustralia**: Measured on the search term “energyaustralia”. - **Origin**: Measured on the search term “origin energy”. - [EnergyAustralia profile](/demand/au/brands/energyaustralia) - [Origin profile](/demand/au/brands/origin-energy) - [All energy retailers in Australia](/demand/au/categories/au-energy-retailers): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is EnergyAustralia or Origin more popular in search? In September 2026, Origin had more branded searches than EnergyAustralia among energy retailers in Australia. Origin had about 246,000 branded searches, while EnergyAustralia had 165,000. Origin made up 23.8% of all energy retailer searches we track, and EnergyAustralia accounted for 16%. ## Cite this page Brandwave. "EnergyAustralia vs Origin: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/energyaustralia-vs-origin-energy This page is also available as HTML at https://gobrandwave.com/demand/au/compare/energyaustralia-vs-origin-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.