--- title: "Emma Sleep vs IKEA: Which is searched more in Australia?" description: "Is Emma Sleep or IKEA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mattress brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/emma-sleep-vs-ikea" publisher: "Brandwave" --- # Emma Sleep vs IKEA: Which is searched more in Australia? Is Emma Sleep or IKEA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mattress brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Emma Sleep and IKEA - **Competitive set**: Mattress brands - **Market**: Australia - **Month measured**: Sep 2026 - **Emma Sleep Share of Search**: 6.5% - **IKEA Share of Search**: 8% ## Is Emma Sleep or IKEA more popular in search? - In September 2026, IKEA had more branded searches than Emma Sleep among mattress brands in Australia. IKEA had about 9,900 branded searches, while Emma Sleep had 8,100. IKEA made up 8% of all mattress brand searches we track, and Emma Sleep accounted for 6.5%. - The lead changed hands 3 times in the 12 months ending September 2026: IKEA took it in February 2026, Emma Sleep took it in June 2026, IKEA took it in September 2026. - Across the 12 months ending September 2026, Emma Sleep’s share of searches among mattress brands in Australia moved from 8.6% to 6.5%, and its estimated monthly branded searches moved from 12.1K to 8.1K. - Across the 12 months ending September 2026, IKEA’s share of searches among mattress brands in Australia moved from 7.1% to 8%, and its estimated monthly branded searches held steady at 9.9K. ## Top mattress brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Emma Sleep was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. IKEA did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Koala | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Sleeping Duck | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Ecosa | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Emma Sleep | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Sealy | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Eva | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | A.H. Beard | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | IKEA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sleepmaker | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about mattress brands - Asked ChatGPT "Which mattress brand should I buy in Australia?": 1. Ecosa, 2. Koala, 3. Sleeping Duck, 4. Emma Sleep - Asked ChatGPT "What are the best mattress brands in Australia?": 1. Ecosa, 2. Sleeping Duck, 3. Koala, 4. Emma Sleep, 5. Sealy, 6. A.H. Beard - Asked ChatGPT "What's the best mattress in a box in Australia for back pain?": 1. Sleeping Duck, 2. Koala, 3. Ecosa, 4. Eva - Searched Google, AI Overview "best mattress australia": 1. Koala, 2. Sleeping Duck Not named in any answer: IKEA and Sleepmaker. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia mattress brands in September 2026? - In September 2026, Emma Sleep lost share of searches among mattress brands in Australia, from 7.8% to 6.5%. - In September 2026, IKEA rose from 5th to 4th among mattress brands in Australia. ## Month by month | Month | Emma Sleep estimated searches | Emma Sleep Share of Search | Emma Sleep rank | IKEA estimated searches | IKEA Share of Search | IKEA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 8.6% | 4 | 9.9K | 7.1% | 5 | | Nov 2025 | 18.1K | 8.9% | 4 | 12.1K | 6% | 5 | | Dec 2025 | 12.1K | 8.7% | 4 | 12.1K | 8.7% | 5 | | Jan 2026 | 12.1K | 7.8% | 4 | 12.1K | 7.8% | 5 | | Feb 2026 | 8.1K | 7.1% | 5 | 9.9K | 8.7% | 4 | | Mar 2026 | 9.9K | 7.3% | 4 | 9.9K | 7.3% | 5 | | Apr 2026 | 9.9K | 6.9% | 5 | 9.9K | 6.9% | 6 | | May 2026 | 9.9K | 6.7% | 4 | 9.9K | 6.7% | 5 | | Jun 2026 | 14.8K | 8.6% | 4 | 9.9K | 5.8% | 5 | | Jul 2026 | 9.9K | 7.8% | 4 | 9.9K | 7.8% | 5 | | Aug 2026 | 9.9K | 7.8% | 4 | 9.9K | 7.8% | 5 | | Sep 2026 | 8.1K | 6.5% | 5 | 9.9K | 8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Emma Sleep’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Emma Sleep**: Measured on the search term “emma mattress”. - **IKEA**: Measured on the search term “ikea mattress”. - [Emma Sleep profile](/demand/au/brands/emma-sleep) - [IKEA profile](/demand/au/brands/ikea) - [All mattress brands in Australia](/demand/au/categories/au-mattress-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Emma Sleep or IKEA more popular in search? In September 2026, IKEA had more branded searches than Emma Sleep among mattress brands in Australia. IKEA had about 9,900 branded searches, while Emma Sleep had 8,100. IKEA made up 8% of all mattress brand searches we track, and Emma Sleep accounted for 6.5%. ## Cite this page Brandwave. "Emma Sleep vs IKEA: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/emma-sleep-vs-ikea This page is also available as HTML at https://gobrandwave.com/demand/au/compare/emma-sleep-vs-ikea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.