--- title: "Electrolux vs Speed Queen: Which is searched more in Australia?" description: "Is Electrolux or Speed Queen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/electrolux-vs-speed-queen" publisher: "Brandwave" --- # Electrolux vs Speed Queen: Which is searched more in Australia? Is Electrolux or Speed Queen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Electrolux and Speed Queen - **Competitive set**: Washing machine brands - **Market**: Australia - **Month measured**: Sep 2026 - **Electrolux Share of Search**: 3.8% - **Speed Queen Share of Search**: 4.7% ## Is Electrolux or Speed Queen more popular in search? - In September 2026, Speed Queen had more branded searches than Electrolux among washing machine brands in Australia. Speed Queen had about 5,400 branded searches, while Electrolux had 4,400. Speed Queen made up 4.7% of all washing machine brand searches we track, and Electrolux accounted for 3.8%. - The lead changed hands 3 times in the 12 months ending September 2026: Speed Queen took it in March 2026, Electrolux took it in June 2026, Speed Queen took it in August 2026. - Across the 12 months ending September 2026, Electrolux’s share of searches among washing machine brands in Australia moved from 4.7% to 3.8%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending September 2026, Speed Queen’s share of searches among washing machine brands in Australia moved from 3.8% to 4.7%, and its estimated monthly branded searches moved from 4.4K to 5.4K. ## Top washing machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Electrolux nor Speed Queen showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Haier | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Westinghouse | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Fisher & Paykel | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Miele | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | ASKO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Speed Queen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CHiQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simpson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Esatto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about washing machine brands - Asked ChatGPT "What's the best washing machine brand in Australia?": 1. LG, 2. Bosch, 3. Miele, 4. Fisher & Paykel - Asked ChatGPT "Which front loader washing machine should I buy?": 1. Bosch, 2. LG, 3. Westinghouse, 4. Miele - Asked ChatGPT "Which washing machine is best for a family?": 1. Bosch, 2. Westinghouse, 3. Haier, 4. LG - Searched Google, AI Overview "best washing machine": 1. Miele, 2. Samsung, 3. Bosch, 4. Haier - Searched Google, AI Overview "front loader washing machine": 1. Haier, 2. Fisher & Paykel Not named in any answer: ASKO, Hisense, Speed Queen, Electrolux, CHiQ, Beko, Simpson and Esatto. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia washing machine brands in September 2026? - In September 2026, Speed Queen overtook Westinghouse to rank 9th among washing machine brands in Australia, with 4.7% of the searches. - Estimated monthly branded searches for Electrolux in Australia fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Month by month | Month | Electrolux estimated searches | Electrolux Share of Search | Electrolux rank | Speed Queen estimated searches | Speed Queen Share of Search | Speed Queen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 4.7% | 8 | 4.4K | 3.8% | 11 | | Nov 2025 | 5.4K | 4.3% | 10 | 4.4K | 3.5% | 11 | | Dec 2025 | 4.4K | 4.1% | 10 | 3.6K | 3.3% | 11 | | Jan 2026 | 5.4K | 4.6% | 8 | 3.6K | 3.1% | 12 | | Feb 2026 | 4.4K | 3.9% | 9 | 3.6K | 3.2% | 11 | | Mar 2026 | 4.4K | 3.2% | 11 | 5.4K | 4% | 9 | | Apr 2026 | 4.4K | 3.5% | 11 | 9.9K | 7.9% | 6 | | May 2026 | 5.4K | 4% | 10 | 5.4K | 4% | 11 | | Jun 2026 | 5.4K | 3.6% | 10 | 4.4K | 3% | 11 | | Jul 2026 | 5.4K | 4.2% | 10 | 5.4K | 4.2% | 11 | | Aug 2026 | 4.4K | 3.3% | 11 | 5.4K | 4.1% | 10 | | Sep 2026 | 4.4K | 3.8% | 11 | 5.4K | 4.7% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Electrolux’s and Speed Queen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Electrolux**: Measured on the search term “electrolux washing machine”. - **Speed Queen**: Measured on the search term “speed queen washing machine”. - [Electrolux profile](/demand/au/brands/electrolux) - [Speed Queen profile](/demand/au/brands/speed-queen) - [All washing machine brands in Australia](/demand/au/categories/au-washing-machine-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Electrolux or Speed Queen more popular in search? In September 2026, Speed Queen had more branded searches than Electrolux among washing machine brands in Australia. Speed Queen had about 5,400 branded searches, while Electrolux had 4,400. Speed Queen made up 4.7% of all washing machine brand searches we track, and Electrolux accounted for 3.8%. ## Cite this page Brandwave. "Electrolux vs Speed Queen: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/electrolux-vs-speed-queen This page is also available as HTML at https://gobrandwave.com/demand/au/compare/electrolux-vs-speed-queen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.