--- title: "Electrolux vs Hoover: Which is searched more in Australia?" description: "Is Electrolux or Hoover more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/electrolux-vs-hoover" publisher: "Brandwave" --- # Electrolux vs Hoover: Which is searched more in Australia? Is Electrolux or Hoover more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Electrolux and Hoover - **Competitive set**: Vacuum cleaner brands - **Market**: Australia - **Month measured**: Sep 2026 - **Electrolux Share of Search**: 2.1% - **Hoover Share of Search**: 1.7% ## Is Electrolux or Hoover more popular in search? - In September 2026, Electrolux had more branded searches than Hoover among vacuum cleaner brands in Australia. Electrolux had about 4,400 branded searches, while Hoover had 3,600. Electrolux made up 2.1% of all vacuum cleaner brand searches we track, and Hoover accounted for 1.7%. - Electrolux was ahead of Hoover in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Electrolux’s share of searches among vacuum cleaner brands in Australia moved from 2.3% to 2.1%, and its estimated monthly branded searches held steady at 4.4K. - Across the 12 months ending September 2026, Hoover’s share of searches among vacuum cleaner brands in Australia moved from 1.9% to 1.7%, and its estimated monthly branded searches held steady at 3.6K. ## Top vacuum cleaner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Electrolux was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Hoover did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dyson | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Shark | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ecovacs | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | BISSELL | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Roborock | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Samsung | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Electrolux | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Dreame | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Miele | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | iRobot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hoover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vacuum cleaner brands - Asked ChatGPT "What's the best robot vacuum in Australia?": 1. Ecovacs, 2. Roborock, 3. Dreame - Asked ChatGPT "Which stick vacuum should I buy?": 1. Dyson, 2. Samsung, 3. Shark - Asked ChatGPT "Which vacuum is best for pet hair?": 1. Dyson, 2. Shark, 3. Miele - Searched Google, AI Overview "robot vacuum": 1. Dreame - Searched Google, AI Overview "stick vacuum": 1. BISSELL, 2. Shark, 3. Electrolux, 4. Dyson, 5. Dreame Not named in any answer: iRobot and Hoover. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia vacuum cleaner brands in September 2026? - In September 2026, Electrolux lost share of searches among vacuum cleaner brands in Australia, from 2.8% to 2.1%. ## Month by month | Month | Electrolux estimated searches | Electrolux Share of Search | Electrolux rank | Hoover estimated searches | Hoover Share of Search | Hoover rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 2.3% | 8 | 3.6K | 1.9% | 10 | | Nov 2025 | 5.4K | 1.7% | 9 | 3.6K | 1.2% | 10 | | Dec 2025 | 5.4K | 2.2% | 9 | 3.6K | 1.5% | 10 | | Jan 2026 | 5.4K | 2.9% | 8 | 3.6K | 1.9% | 10 | | Feb 2026 | 4.4K | 2.8% | 9 | 2.9K | 1.8% | 10 | | Mar 2026 | 4.4K | 2.6% | 9 | 2.9K | 1.7% | 10 | | Apr 2026 | 4.4K | 2.5% | 9 | 2.9K | 1.6% | 10 | | May 2026 | 4.4K | 2.4% | 9 | 2.9K | 1.6% | 10 | | Jun 2026 | 5.4K | 2.4% | 9 | 2.9K | 1.3% | 10 | | Jul 2026 | 5.4K | 2.7% | 9 | 3.6K | 1.8% | 10 | | Aug 2026 | 5.4K | 2.8% | 9 | 3.6K | 1.9% | 10 | | Sep 2026 | 4.4K | 2.1% | 9 | 3.6K | 1.7% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Electrolux’s and Hoover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Electrolux**: Measured on the search term “electrolux vacuum”. - **Hoover**: Measured on the search term “hoover vacuum”. - [Electrolux profile](/demand/au/brands/electrolux) - [Hoover profile](/demand/au/brands/hoover) - [All vacuum cleaner brands in Australia](/demand/au/categories/au-vacuum-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Electrolux or Hoover more popular in search? In September 2026, Electrolux had more branded searches than Hoover among vacuum cleaner brands in Australia. Electrolux had about 4,400 branded searches, while Hoover had 3,600. Electrolux made up 2.1% of all vacuum cleaner brand searches we track, and Hoover accounted for 1.7%. ## Cite this page Brandwave. "Electrolux vs Hoover: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/electrolux-vs-hoover This page is also available as HTML at https://gobrandwave.com/demand/au/compare/electrolux-vs-hoover. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.