--- title: "EHP Labs vs Muscle Nation: Which is searched more in Australia?" description: "Is EHP Labs or Muscle Nation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Protein powder brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ehp-labs-vs-muscle-nation" publisher: "Brandwave" --- # EHP Labs vs Muscle Nation: Which is searched more in Australia? Is EHP Labs or Muscle Nation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Protein powder brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: EHP Labs and Muscle Nation - **Competitive set**: Protein powder brands - **Market**: Australia - **Month measured**: Sep 2026 - **EHP Labs Share of Search**: 2.4% - **Muscle Nation Share of Search**: 40.3% ## Is EHP Labs or Muscle Nation more popular in search? - In September 2026, Muscle Nation had more branded searches than EHP Labs among protein powder brands in Australia. Muscle Nation had about 110,000 branded searches, while EHP Labs had 6,600. Muscle Nation made up 40.3% of all protein powder brand searches we track, and EHP Labs accounted for 2.4%. - Muscle Nation was ahead of EHP Labs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, EHP Labs’ share of searches among protein powder brands in Australia moved from 4.6% to 2.4%, and its estimated monthly branded searches moved from 12.1K to 6.6K. - Across the 12 months ending September 2026, Muscle Nation’s share of searches among protein powder brands in Australia moved from 34.2% to 40.3%, and its estimated monthly branded searches moved from 90.5K to 110K. ## Top protein powder brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Muscle Nation was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. EHP Labs did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bulk Nutrients | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Optimum Nutrition | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | True Protein | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Muscle Nation | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Macro Mike | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Myprotein | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | EHP Labs | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about protein powder brands - Asked ChatGPT "Which protein powder brand should I buy in Australia?": 1. Bulk Nutrients, 2. Optimum Nutrition, 3. True Protein - Asked ChatGPT "What are the best protein powder brands in Australia?": 1. Bulk Nutrients, 2. True Protein, 3. Optimum Nutrition, 4. Muscle Nation, 5. Macro Mike - Asked ChatGPT "What's the best value protein powder in Australia?": 1. Bulk Nutrients - Searched Google, AI Overview "best protein powder": 1. Optimum Nutrition, 2. Bulk Nutrients, 3. True Protein Not named in any answer: Myprotein and EHP Labs. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia protein powder brands in September 2026? - In September 2026, Muscle Nation lost share of searches among protein powder brands in Australia, from 41.6% to 40.3%. - Estimated monthly branded searches for EHP Labs in Australia fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026. ## Month by month | Month | EHP Labs estimated searches | EHP Labs Share of Search | EHP Labs rank | Muscle Nation estimated searches | Muscle Nation Share of Search | Muscle Nation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 4.6% | 6 | 90.5K | 34.2% | 1 | | Nov 2025 | 33.1K | 6.1% | 4 | 301K | 55.3% | 1 | | Dec 2025 | 9.9K | 4.2% | 6 | 110K | 46.2% | 1 | | Jan 2026 | 12.1K | 4.3% | 6 | 90.5K | 32.2% | 2 | | Feb 2026 | 9.9K | 3.8% | 6 | 90.5K | 35.1% | 1 | | Mar 2026 | 9.9K | 3% | 7 | 135K | 41.4% | 1 | | Apr 2026 | 8.1K | 3% | 7 | 110K | 40.4% | 1 | | May 2026 | 6.6K | 2.6% | 7 | 90.5K | 35% | 1 | | Jun 2026 | 9.9K | 2.9% | 6 | 165K | 47.5% | 1 | | Jul 2026 | 6.6K | 2.6% | 7 | 90.5K | 35.1% | 1 | | Aug 2026 | 6.6K | 2% | 7 | 135K | 41.6% | 1 | | Sep 2026 | 6.6K | 2.4% | 7 | 110K | 40.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using EHP Labs’ and Muscle Nation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **EHP Labs**: Measured on the search term “ehp labs”. - **Muscle Nation**: Measured on the search term “muscle nation”. - [EHP Labs profile](/demand/au/brands/ehp-labs) - [Muscle Nation profile](/demand/au/brands/muscle-nation) - [All protein powder brands in Australia](/demand/au/categories/au-protein-powder-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is EHP Labs or Muscle Nation more popular in search? In September 2026, Muscle Nation had more branded searches than EHP Labs among protein powder brands in Australia. Muscle Nation had about 110,000 branded searches, while EHP Labs had 6,600. Muscle Nation made up 40.3% of all protein powder brand searches we track, and EHP Labs accounted for 2.4%. ## Cite this page Brandwave. "EHP Labs vs Muscle Nation: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ehp-labs-vs-muscle-nation This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ehp-labs-vs-muscle-nation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.