--- title: "Edge Clothing vs Kmart: Which is searched more in Australia?" description: "Is Edge Clothing or Kmart more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Youth fashion retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/edge-clothing-vs-kmart-australia" publisher: "Brandwave" --- # Edge Clothing vs Kmart: Which is searched more in Australia? Is Edge Clothing or Kmart more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Youth fashion retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Edge Clothing and Kmart - **Competitive set**: Youth fashion retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Edge Clothing Share of Search**: 0.24% - **Kmart Share of Search**: 0.13% ## Is Edge Clothing or Kmart more popular in search? - In September 2026, Edge Clothing had more branded searches than Kmart among youth fashion retailers in Australia. Edge Clothing had about 12,100 branded searches, while Kmart had 6,600. Edge Clothing made up 0.24% of all youth fashion retailer searches we track, and Kmart accounted for 0.13%. - Edge Clothing was ahead of Kmart in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Edge Clothing’s share of searches among youth fashion retailers in Australia held steady at 0.24%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending September 2026, Kmart’s share of searches among youth fashion retailers in Australia held steady at 0.13%, and its estimated monthly branded searches held steady at 6.6K. ## Top youth fashion retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kmart was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Edge Clothing did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cotton On | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Factorie | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Glassons | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Ghanda | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Universal Store | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | H&M | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | The Iconic | 7th | 2 of 3 | 2 of 2 | 4 of 5 | | City Beach | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Uniqlo | 9th | 3 of 3 | 1 of 2 | 4 of 5 | | Jay Jays | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Zara | 11th | 2 of 3 | 0 of 2 | 2 of 5 | | Kmart | 12th | 3 of 3 | 0 of 2 | 3 of 5 | | Supré | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Princess Polly | 14th | 0 of 3 | 1 of 2 | 1 of 5 | | Edge Clothing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about youth fashion retailers - Asked ChatGPT "What are the most popular clothing stores for teens in Australia?": 1. Cotton On, 2. Factorie, 3. H&M, 4. Glassons, 5. Universal Store, 6. Ghanda, 7. Supré, 8. City Beach, 9. Zara, 10. Uniqlo, 11. Jay Jays, 12. Kmart - Asked ChatGPT "Where do Australian teenagers like to shop for clothes?": 1. Cotton On, 2. Factorie, 3. Glassons, 4. Jay Jays, 5. Universal Store, 6. Zara, 7. H&M, 8. Uniqlo, 9. Kmart, 10. The Iconic, 11. City Beach - Asked ChatGPT "What are the best affordable clothing stores for young women in Australia?": 1. Cotton On, 2. Factorie, 3. Glassons, 4. H&M, 5. Kmart, 6. Uniqlo, 7. The Iconic - Searched Google, AI Overview "teen clothing": 1. The Iconic, 2. Ghanda - Searched Google, AI Overview "clothing stores for teens": 1. Cotton On, 2. Ghanda, 3. City Beach, 4. Universal Store, 5. Princess Polly, 6. Uniqlo, 7. The Iconic Not named in any answer: Edge Clothing. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How did search popularity change for Australia youth fashion retailers in September 2026? Neither Edge Clothing nor Kmart moved beyond provider rounding among youth fashion retailers in Sep 2026. ## Month by month | Month | Edge Clothing estimated searches | Edge Clothing Share of Search | Edge Clothing rank | Kmart estimated searches | Kmart Share of Search | Kmart rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 0.24% | 14 | 6.6K | 0.13% | 15 | | Nov 2025 | 14.8K | 0.22% | 14 | 6.6K | 0.1% | 15 | | Dec 2025 | 14.8K | 0.24% | 14 | 6.6K | 0.11% | 15 | | Jan 2026 | 9.9K | 0.22% | 14 | 5.4K | 0.12% | 15 | | Feb 2026 | 8.1K | 0.2% | 14 | 5.4K | 0.14% | 15 | | Mar 2026 | 12.1K | 0.24% | 14 | 6.6K | 0.13% | 15 | | Apr 2026 | 12.1K | 0.25% | 14 | 6.6K | 0.13% | 15 | | May 2026 | 12.1K | 0.24% | 14 | 6.6K | 0.13% | 15 | | Jun 2026 | 14.8K | 0.3% | 14 | 5.4K | 0.11% | 15 | | Jul 2026 | 9.9K | 0.22% | 14 | 5.4K | 0.12% | 15 | | Aug 2026 | 9.9K | 0.2% | 14 | 5.4K | 0.11% | 15 | | Sep 2026 | 12.1K | 0.24% | 14 | 6.6K | 0.13% | 15 | ## How each brand is measured Brandwave collects information about searches that people make online using Edge Clothing’s and Kmart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Edge Clothing**: Measured on the search term “edge clothing”. - **Kmart**: Measured on the search term “kmart clothing”. - [Edge Clothing profile](/demand/au/brands/edge-clothing) - [Kmart profile](/demand/au/brands/kmart-australia) - [All youth fashion retailers in Australia](/demand/au/categories/au-youth-fashion-retailers): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Edge Clothing or Kmart more popular in search? In September 2026, Edge Clothing had more branded searches than Kmart among youth fashion retailers in Australia. Edge Clothing had about 12,100 branded searches, while Kmart had 6,600. Edge Clothing made up 0.24% of all youth fashion retailer searches we track, and Kmart accounted for 0.13%. ## Cite this page Brandwave. "Edge Clothing vs Kmart: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/edge-clothing-vs-kmart-australia This page is also available as HTML at https://gobrandwave.com/demand/au/compare/edge-clothing-vs-kmart-australia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.