--- title: "Ecoya vs Jo Malone: Which is searched more in Australia?" description: "Is Ecoya or Jo Malone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle and home fragrance brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ecoya-vs-jo-malone" publisher: "Brandwave" --- # Ecoya vs Jo Malone: Which is searched more in Australia? Is Ecoya or Jo Malone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle and home fragrance brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ecoya and Jo Malone - **Competitive set**: Candle and home fragrance brands - **Market**: Australia - **Month measured**: Sep 2026 - **Ecoya Share of Search**: 8.1% - **Jo Malone Share of Search**: 4.3% ## Is Ecoya or Jo Malone more popular in search? - In September 2026, Ecoya had more branded searches than Jo Malone among candle and home fragrance brands in Australia. Ecoya had about 5,400 branded searches, while Jo Malone had 2,900. Ecoya made up 8.1% of all candle and home fragrance brand searches we track, and Jo Malone accounted for 4.3%. - Ecoya was ahead of Jo Malone in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ecoya’s share of searches among candle and home fragrance brands in Australia moved from 7.2% to 8.1%, and its estimated monthly branded searches held steady at 5.4K. - Across the 12 months ending September 2026, Jo Malone’s share of searches among candle and home fragrance brands in Australia moved from 3.9% to 4.3%, and its estimated monthly branded searches held steady at 2.9K. ## Top candle and home fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ecoya was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Jo Malone did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Glasshouse Fragrances | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Ecoya | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Circa | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Peppermint Grove | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Aesop | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Dusk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Diptyque | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maison Balzac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jo Malone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Palm Beach Collection | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about candle and home fragrance brands - Asked ChatGPT "Which candle brand should I buy in Australia?": 1. Glasshouse Fragrances, 2. Ecoya, 3. Circa, 4. Peppermint Grove, 5. Aesop - Asked ChatGPT "What are the best candle brands in Australia?": 1. Glasshouse Fragrances, 2. Ecoya, 3. Circa, 4. Peppermint Grove - Asked ChatGPT "Which candles make a good gift?": 1. Glasshouse Fragrances, 2. Ecoya, 3. Aesop - Searched Google, AI Overview "candles": named none of the brands we track - Searched Google, AI Overview "scented candles": named none of the brands we track Not named in any answer: Dusk, Diptyque, Maison Balzac, Jo Malone and Palm Beach Collection. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia candle and home fragrance brands in September 2026? - In September 2026, Ecoya lost share of searches among candle and home fragrance brands in Australia, from 8.8% to 8.1%. ## Month by month | Month | Ecoya estimated searches | Ecoya Share of Search | Ecoya rank | Jo Malone estimated searches | Jo Malone Share of Search | Jo Malone rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 7.2% | 5 | 2.9K | 3.9% | 6 | | Nov 2025 | 14.8K | 9.5% | 4 | 4.4K | 2.8% | 7 | | Dec 2025 | 9.9K | 5.8% | 5 | 5.4K | 3.2% | 6 | | Jan 2026 | 5.4K | 7.7% | 5 | 2.4K | 3.4% | 6 | | Feb 2026 | 4.4K | 8.4% | 5 | 1.9K | 3.6% | 6 | | Mar 2026 | 5.4K | 8.8% | 5 | 1.9K | 3.1% | 6 | | Apr 2026 | 5.4K | 9.3% | 5 | 1.9K | 3.3% | 6 | | May 2026 | 5.4K | 7.8% | 5 | 2.9K | 4.2% | 6 | | Jun 2026 | 5.4K | 8% | 5 | 2.4K | 3.6% | 6 | | Jul 2026 | 8.1K | 11% | 4 | 2.4K | 3.3% | 6 | | Aug 2026 | 6.6K | 8.8% | 5 | 2.9K | 3.9% | 6 | | Sep 2026 | 5.4K | 8.1% | 5 | 2.9K | 4.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Ecoya’s and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ecoya**: Measured on the search term “ecoya”. - **Jo Malone**: Measured on the search term “jo malone candle”. - [Ecoya profile](/demand/au/brands/ecoya) - [Jo Malone profile](/demand/au/brands/jo-malone) - [All candle and home fragrance brands in Australia](/demand/au/categories/au-candle-and-home-fragrance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ecoya or Jo Malone more popular in search? In September 2026, Ecoya had more branded searches than Jo Malone among candle and home fragrance brands in Australia. Ecoya had about 5,400 branded searches, while Jo Malone had 2,900. Ecoya made up 8.1% of all candle and home fragrance brand searches we track, and Jo Malone accounted for 4.3%. ## Cite this page Brandwave. "Ecoya vs Jo Malone: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ecoya-vs-jo-malone This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ecoya-vs-jo-malone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.