--- title: "Ecovacs vs Shark: Which is searched more in Australia?" description: "Is Ecovacs or Shark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ecovacs-vs-shark" publisher: "Brandwave" --- # Ecovacs vs Shark: Which is searched more in Australia? Is Ecovacs or Shark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ecovacs and Shark - **Competitive set**: Vacuum cleaner brands - **Market**: Australia - **Month measured**: Sep 2026 - **Ecovacs Share of Search**: 8.7% - **Shark Share of Search**: 23.7% ## Is Ecovacs or Shark more popular in search? - In September 2026, Shark had more branded searches than Ecovacs among vacuum cleaner brands in Australia. Shark had about 49,500 branded searches, while Ecovacs had 18,100. Shark made up 23.7% of all vacuum cleaner brand searches we track, and Ecovacs accounted for 8.7%. - Shark was ahead of Ecovacs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ecovacs’ share of searches among vacuum cleaner brands in Australia moved from 9.4% to 8.7%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, Shark’s share of searches among vacuum cleaner brands in Australia moved from 14% to 23.7%, and its estimated monthly branded searches moved from 27.1K to 49.5K. ## Top vacuum cleaner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Shark was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ecovacs was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shark was listed before Ecovacs in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dyson | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Shark | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ecovacs | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | BISSELL | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Roborock | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Samsung | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Electrolux | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Dreame | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Miele | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | iRobot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hoover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vacuum cleaner brands - Asked ChatGPT "What's the best robot vacuum in Australia?": 1. Ecovacs, 2. Roborock, 3. Dreame - Asked ChatGPT "Which stick vacuum should I buy?": 1. Dyson, 2. Samsung, 3. Shark - Asked ChatGPT "Which vacuum is best for pet hair?": 1. Dyson, 2. Shark, 3. Miele - Searched Google, AI Overview "robot vacuum": 1. Dreame - Searched Google, AI Overview "stick vacuum": 1. BISSELL, 2. Shark, 3. Electrolux, 4. Dyson, 5. Dreame Not named in any answer: iRobot and Hoover. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia vacuum cleaner brands in September 2026? - In September 2026, Shark gained share of searches among vacuum cleaner brands in Australia, from 20.8% to 23.7%. - In September 2026, Ecovacs gained share of searches among vacuum cleaner brands in Australia, from 7.6% to 8.7%. ## Month by month | Month | Ecovacs estimated searches | Ecovacs Share of Search | Ecovacs rank | Shark estimated searches | Shark Share of Search | Shark rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 9.4% | 4 | 27.1K | 14% | 3 | | Nov 2025 | 33.1K | 10.7% | 4 | 49.5K | 16% | 3 | | Dec 2025 | 22.2K | 9% | 4 | 40.5K | 16.4% | 3 | | Jan 2026 | 14.8K | 8% | 4 | 33.1K | 17.8% | 3 | | Feb 2026 | 14.8K | 9.3% | 4 | 27.1K | 17% | 3 | | Mar 2026 | 18.1K | 10.7% | 4 | 27.1K | 16% | 3 | | Apr 2026 | 14.8K | 8.4% | 4 | 27.1K | 15.4% | 3 | | May 2026 | 14.8K | 8.1% | 4 | 33.1K | 18.1% | 3 | | Jun 2026 | 22.2K | 10% | 4 | 40.5K | 18.2% | 3 | | Jul 2026 | 18.1K | 9.1% | 4 | 33.1K | 16.6% | 3 | | Aug 2026 | 14.8K | 7.6% | 4 | 40.5K | 20.8% | 2 | | Sep 2026 | 18.1K | 8.7% | 4 | 49.5K | 23.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Ecovacs’ and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ecovacs**: Measured on the search term “ecovacs”. - **Shark**: Measured on the search term “shark vacuum”. - [Ecovacs profile](/demand/au/brands/ecovacs) - [Shark profile](/demand/au/brands/shark) - [All vacuum cleaner brands in Australia](/demand/au/categories/au-vacuum-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ecovacs or Shark more popular in search? In September 2026, Shark had more branded searches than Ecovacs among vacuum cleaner brands in Australia. Shark had about 49,500 branded searches, while Ecovacs had 18,100. Shark made up 23.7% of all vacuum cleaner brand searches we track, and Ecovacs accounted for 8.7%. ## Cite this page Brandwave. "Ecovacs vs Shark: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ecovacs-vs-shark This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ecovacs-vs-shark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.