--- title: "Ecovacs vs Narwal: Which is searched more in Australia?" description: "Is Ecovacs or Narwal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Robot vacuum brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ecovacs-vs-narwal" publisher: "Brandwave" --- # Ecovacs vs Narwal: Which is searched more in Australia? Is Ecovacs or Narwal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Robot vacuum brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ecovacs and Narwal - **Competitive set**: Robot vacuum brands - **Market**: Australia - **Month measured**: Sep 2026 - **Ecovacs Share of Search**: 16.1% - **Narwal Share of Search**: 20.8% ## Is Ecovacs or Narwal more popular in search? - In September 2026, Narwal had more branded searches than Ecovacs among robot vacuum brands in Australia. Narwal had about 27,100 branded searches, while Ecovacs had 21,000. Narwal made up 20.8% of all robot vacuum brand searches we track, and Ecovacs accounted for 16.1%. - The lead changed hands 2 times in the 12 months ending September 2026: Ecovacs took it in November 2025, Narwal took it in December 2025. - Across the 12 months ending September 2026, Ecovacs’ share of searches among robot vacuum brands in Australia moved from 18.5% to 16.1%, and its estimated monthly branded searches moved from 21.7K to 21K. - Across the 12 months ending September 2026, Narwal’s share of searches among robot vacuum brands in Australia moved from 18.9% to 20.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K. ## Top robot vacuum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ecovacs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Narwal was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ecovacs was listed before Narwal in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Roborock | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ecovacs | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dreame | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Xiaomi | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Eufy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Narwal | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | iRobot | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Dyson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Shark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about robot vacuum brands - Asked ChatGPT "Which robot vacuum should I buy in Australia?": 1. Roborock, 2. Dreame, 3. Ecovacs - Asked ChatGPT "What are the best robot vacuum brands?": 1. Roborock, 2. Dreame, 3. Eufy, 4. Ecovacs, 5. iRobot - Asked ChatGPT "What is the best robot vacuum and mop?": 1. Roborock, 2. Ecovacs - Searched Google, AI Overview "robot vacuum": 1. Xiaomi, 2. Roborock - Searched Google, AI Overview "robot vacuum and mop": 1. Roborock, 2. Ecovacs, 3. Narwal Not named in any answer: Dyson, Shark and Samsung. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia robot vacuum brands in September 2026? - In September 2026, Ecovacs gained share of searches among robot vacuum brands in Australia, from 15.4% to 16.1%. - In September 2026, Narwal lost share of searches among robot vacuum brands in Australia, from 23.5% to 20.8%. ## Month by month | Month | Ecovacs estimated searches | Ecovacs Share of Search | Ecovacs rank | Narwal estimated searches | Narwal Share of Search | Narwal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.7K | 18.5% | 3 | 22.2K | 18.9% | 2 | | Nov 2025 | 38.5K | 19.5% | 2 | 27.1K | 13.7% | 3 | | Dec 2025 | 26.6K | 17% | 3 | 27.1K | 17.4% | 2 | | Jan 2026 | 18.4K | 16.6% | 3 | 22.2K | 20.1% | 2 | | Feb 2026 | 17.7K | 15% | 4 | 22.2K | 18.8% | 3 | | Mar 2026 | 21.7K | 17.4% | 3 | 22.2K | 17.8% | 2 | | Apr 2026 | 18.4K | 14.5% | 3 | 27.1K | 21.3% | 2 | | May 2026 | 17.7K | 14.5% | 3 | 27.1K | 22.2% | 2 | | Jun 2026 | 25.1K | 17.4% | 3 | 33.1K | 22.9% | 2 | | Jul 2026 | 21.7K | 17.1% | 3 | 22.2K | 17.5% | 2 | | Aug 2026 | 17.7K | 15.4% | 3 | 27.1K | 23.5% | 2 | | Sep 2026 | 21K | 16.1% | 3 | 27.1K | 20.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Ecovacs’ and Narwal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ecovacs**: Measured on the search terms “deebot” and “ecovacs”, summed into one figure. - **Narwal**: Measured on the search term “narwal”. - [Ecovacs profile](/demand/au/brands/ecovacs) - [Narwal profile](/demand/au/brands/narwal) - [All robot vacuum brands in Australia](/demand/au/categories/au-robot-vacuum-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ecovacs or Narwal more popular in search? In September 2026, Narwal had more branded searches than Ecovacs among robot vacuum brands in Australia. Narwal had about 27,100 branded searches, while Ecovacs had 21,000. Narwal made up 20.8% of all robot vacuum brand searches we track, and Ecovacs accounted for 16.1%. ## Cite this page Brandwave. "Ecovacs vs Narwal: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ecovacs-vs-narwal This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ecovacs-vs-narwal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.