--- title: "Ecosa vs Koala: Which is searched more in Australia?" description: "Is Ecosa or Koala more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mattress brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ecosa-vs-koala" publisher: "Brandwave" --- # Ecosa vs Koala: Which is searched more in Australia? Is Ecosa or Koala more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mattress brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ecosa and Koala - **Competitive set**: Mattress brands - **Market**: Australia - **Month measured**: Sep 2026 - **Ecosa Share of Search**: 39% - **Koala Share of Search**: 31.9% ## Is Ecosa or Koala more popular in search? - In September 2026, Ecosa had more branded searches than Koala among mattress brands in Australia. Ecosa had about 40,500 branded searches, while Koala had 33,100. Ecosa made up 39% of all mattress brand searches we track, and Koala accounted for 31.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Koala took it in May 2026, Ecosa took it in July 2026. - Across the 12 months ending September 2026, Ecosa’s share of searches among mattress brands in Australia moved from 35.1% to 39%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, Koala’s share of searches among mattress brands in Australia moved from 35.1% to 31.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top mattress brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Koala appeared in all four answers. Ecosa was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ecosa and Koala were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Koala | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Sleeping Duck | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Ecosa | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Emma Sleep | 4th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about mattress brands - Asked ChatGPT "Which mattress brand should I buy in Australia?": 1. Ecosa, 2. Koala, 3. Sleeping Duck, 4. Emma Sleep - Asked ChatGPT "What are the best mattress brands in Australia?": 1. Ecosa, 2. Sleeping Duck, 3. Koala, 4. Emma Sleep - Asked ChatGPT "What's the best mattress in a box in Australia for back pain?": 1. Sleeping Duck, 2. Koala, 3. Ecosa - Searched Google, AI Overview "best mattress australia": 1. Koala, 2. Sleeping Duck Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia mattress brands in September 2026? - In September 2026, Ecosa gained share of searches among mattress brands in Australia, from 38.3% to 39%. - In September 2026, Koala gained share of searches among mattress brands in Australia, from 31.3% to 31.9%. ## Month by month | Month | Ecosa estimated searches | Ecosa Share of Search | Ecosa rank | Koala estimated searches | Koala Share of Search | Koala rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 35.1% | 1 | 40.5K | 35.1% | 2 | | Nov 2025 | 60.5K | 35.1% | 1 | 60.5K | 35.1% | 2 | | Dec 2025 | 40.5K | 35.1% | 1 | 40.5K | 35.1% | 2 | | Jan 2026 | 49.5K | 38.3% | 1 | 40.5K | 31.3% | 2 | | Feb 2026 | 33.1K | 35.8% | 1 | 33.1K | 35.8% | 2 | | Mar 2026 | 40.5K | 35.8% | 1 | 40.5K | 35.8% | 2 | | Apr 2026 | 40.5K | 35.8% | 1 | 40.5K | 35.8% | 2 | | May 2026 | 40.5K | 33.2% | 2 | 49.5K | 40.5% | 1 | | Jun 2026 | 49.5K | 33.7% | 1 | 49.5K | 33.7% | 2 | | Jul 2026 | 40.5K | 38.3% | 1 | 33.1K | 31.3% | 2 | | Aug 2026 | 40.5K | 38.3% | 1 | 33.1K | 31.3% | 2 | | Sep 2026 | 40.5K | 39% | 1 | 33.1K | 31.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Ecosa’s and Koala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ecosa**: Measured on the search term “ecosa”. - **Koala**: Measured on the search term “koala mattress”. - [Ecosa profile](/demand/au/brands/ecosa) - [Koala profile](/demand/au/brands/koala) - [All mattress brands in Australia](/demand/au/categories/au-mattress-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ecosa or Koala more popular in search? In September 2026, Ecosa had more branded searches than Koala among mattress brands in Australia. Ecosa had about 40,500 branded searches, while Koala had 33,100. Ecosa made up 39% of all mattress brand searches we track, and Koala accounted for 31.9%. ## Cite this page Brandwave. "Ecosa vs Koala: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ecosa-vs-koala This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ecosa-vs-koala. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.