--- title: "Ecosa vs Emma Sleep: Which is searched more in Australia?" description: "Is Ecosa or Emma Sleep more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mattress brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ecosa-vs-emma-sleep" publisher: "Brandwave" --- # Ecosa vs Emma Sleep: Which is searched more in Australia? Is Ecosa or Emma Sleep more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mattress brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ecosa and Emma Sleep - **Competitive set**: Mattress brands - **Market**: Australia - **Month measured**: Sep 2026 - **Ecosa Share of Search**: 39% - **Emma Sleep Share of Search**: 7.8% ## Is Ecosa or Emma Sleep more popular in search? - In September 2026, Ecosa had more branded searches than Emma Sleep among mattress brands in Australia. Ecosa had about 40,500 branded searches, while Emma Sleep had 8,100. Ecosa made up 39% of all mattress brand searches we track, and Emma Sleep accounted for 7.8%. - Ecosa was ahead of Emma Sleep in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ecosa’s share of searches among mattress brands in Australia moved from 35.1% to 39%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, Emma Sleep’s share of searches among mattress brands in Australia moved from 10.5% to 7.8%, and its estimated monthly branded searches moved from 12.1K to 8.1K. ## Top mattress brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ecosa was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Emma Sleep was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Ecosa was listed before Emma Sleep in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Koala | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Sleeping Duck | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Ecosa | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Emma Sleep | 4th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about mattress brands - Asked ChatGPT "Which mattress brand should I buy in Australia?": 1. Ecosa, 2. Koala, 3. Sleeping Duck, 4. Emma Sleep - Asked ChatGPT "What are the best mattress brands in Australia?": 1. Ecosa, 2. Sleeping Duck, 3. Koala, 4. Emma Sleep - Asked ChatGPT "What's the best mattress in a box in Australia for back pain?": 1. Sleeping Duck, 2. Koala, 3. Ecosa - Searched Google, AI Overview "best mattress australia": 1. Koala, 2. Sleeping Duck Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia mattress brands in September 2026? - In September 2026, Ecosa gained share of searches among mattress brands in Australia, from 38.3% to 39%. - In September 2026, Emma Sleep lost share of searches among mattress brands in Australia, from 9.4% to 7.8%. ## Month by month | Month | Ecosa estimated searches | Ecosa Share of Search | Ecosa rank | Emma Sleep estimated searches | Emma Sleep Share of Search | Emma Sleep rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 35.1% | 1 | 12.1K | 10.5% | 4 | | Nov 2025 | 60.5K | 35.1% | 1 | 18.1K | 10.5% | 4 | | Dec 2025 | 40.5K | 35.1% | 1 | 12.1K | 10.5% | 4 | | Jan 2026 | 49.5K | 38.3% | 1 | 12.1K | 9.4% | 4 | | Feb 2026 | 33.1K | 35.8% | 1 | 8.1K | 8.8% | 4 | | Mar 2026 | 40.5K | 35.8% | 1 | 9.9K | 8.8% | 4 | | Apr 2026 | 40.5K | 35.8% | 1 | 9.9K | 8.8% | 4 | | May 2026 | 40.5K | 33.2% | 2 | 9.9K | 8.1% | 4 | | Jun 2026 | 49.5K | 33.7% | 1 | 14.8K | 10.1% | 4 | | Jul 2026 | 40.5K | 38.3% | 1 | 9.9K | 9.4% | 4 | | Aug 2026 | 40.5K | 38.3% | 1 | 9.9K | 9.4% | 4 | | Sep 2026 | 40.5K | 39% | 1 | 8.1K | 7.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Ecosa’s and Emma Sleep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ecosa**: Measured on the search term “ecosa”. - **Emma Sleep**: Measured on the search term “emma mattress”. - [Ecosa profile](/demand/au/brands/ecosa) - [Emma Sleep profile](/demand/au/brands/emma-sleep) - [All mattress brands in Australia](/demand/au/categories/au-mattress-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ecosa or Emma Sleep more popular in search? In September 2026, Ecosa had more branded searches than Emma Sleep among mattress brands in Australia. Ecosa had about 40,500 branded searches, while Emma Sleep had 8,100. Ecosa made up 39% of all mattress brand searches we track, and Emma Sleep accounted for 7.8%. ## Cite this page Brandwave. "Ecosa vs Emma Sleep: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ecosa-vs-emma-sleep This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ecosa-vs-emma-sleep. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.