--- title: "eBay vs The Iconic: Which is searched more in Australia?" description: "Is eBay or The Iconic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online marketplaces set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ebay-vs-the-iconic" publisher: "Brandwave" --- # eBay vs The Iconic: Which is searched more in Australia? Is eBay or The Iconic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online marketplaces set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: eBay and The Iconic - **Competitive set**: Online marketplaces - **Market**: Australia - **Month measured**: Sep 2026 - **eBay Share of Search**: 21% - **The Iconic Share of Search**: 5.8% ## Is eBay or The Iconic more popular in search? - In September 2026, eBay had more branded searches than The Iconic among online marketplaces in Australia. eBay had about 1.3 million branded searches, while The Iconic had 368,000. eBay made up 21% of all online marketplace searches we track, and The Iconic accounted for 5.8%. - eBay was ahead of The Iconic in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, eBay’s share of searches among online marketplaces in Australia moved from 23.5% to 21%, and its estimated monthly branded searches moved from 1.6M to 1.3M. - Across the 12 months ending September 2026, The Iconic’s share of searches among online marketplaces in Australia moved from 6.4% to 5.8%, and its estimated monthly branded searches moved from 450K to 368K. ## Top online marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, eBay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. The Iconic was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. eBay was listed before The Iconic in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amazon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | eBay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Temu | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | The Iconic | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kogan | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about online marketplaces - Asked ChatGPT "What's the best online shopping site in Australia?": 1. Amazon, 2. eBay, 3. Kogan, 4. The Iconic - Asked ChatGPT "Which online marketplace is cheapest in Australia?": 1. Temu, 2. eBay, 3. Amazon - Asked ChatGPT "Where should I shop online for the best deals in Australia?": 1. Amazon, 2. eBay, 3. Kogan, 4. The Iconic - Searched Google, AI Overview "online shopping australia": 1. Amazon, 2. The Iconic - Searched Google, AI Overview "online marketplace": 1. eBay, 2. Amazon Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia online marketplaces in September 2026? - In September 2026, eBay gained share of searches among online marketplaces in Australia, from 18.5% to 21%. - In September 2026, The Iconic gained share of searches among online marketplaces in Australia, from 5.1% to 5.8%. ## Month by month | Month | eBay estimated searches | eBay Share of Search | eBay rank | The Iconic estimated searches | The Iconic Share of Search | The Iconic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6M | 23.5% | 2 | 450K | 6.4% | 4 | | Nov 2025 | 2M | 23.5% | 2 | 673K | 7.9% | 4 | | Dec 2025 | 1.6M | 21.2% | 2 | 450K | 5.8% | 4 | | Jan 2026 | 1.6M | 23.8% | 2 | 368K | 5.3% | 4 | | Feb 2026 | 1.3M | 23.7% | 2 | 301K | 5.3% | 4 | | Mar 2026 | 1.6M | 23.8% | 2 | 368K | 5.3% | 4 | | Apr 2026 | 1.6M | 24.6% | 2 | 368K | 5.5% | 4 | | May 2026 | 1.6M | 23.8% | 2 | 368K | 5.3% | 4 | | Jun 2026 | 1.3M | 20.9% | 2 | 368K | 5.7% | 4 | | Jul 2026 | 1.3M | 18.5% | 2 | 368K | 5.1% | 4 | | Aug 2026 | 1.3M | 18.5% | 2 | 368K | 5.1% | 4 | | Sep 2026 | 1.3M | 21% | 2 | 368K | 5.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using eBay’s and The Iconic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **eBay**: Measured on the search terms “ebay au” and “ebay australia”, summed into one figure. - **The Iconic**: Measured on the search term “the iconic”. - [eBay profile](/demand/au/brands/ebay) - [The Iconic profile](/demand/au/brands/the-iconic) - [All online marketplaces in Australia](/demand/au/categories/au-online-marketplaces): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is eBay or The Iconic more popular in search? In September 2026, eBay had more branded searches than The Iconic among online marketplaces in Australia. eBay had about 1.3 million branded searches, while The Iconic had 368,000. eBay made up 21% of all online marketplace searches we track, and The Iconic accounted for 5.8%. ## Cite this page Brandwave. "eBay vs The Iconic: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ebay-vs-the-iconic This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ebay-vs-the-iconic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.