--- title: "Easi vs Paywise: Which is searched more in Australia?" description: "Is Easi or Paywise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salary packaging providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/easi-vs-paywise" publisher: "Brandwave" --- # Easi vs Paywise: Which is searched more in Australia? Is Easi or Paywise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salary packaging providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Easi and Paywise - **Competitive set**: Salary packaging providers - **Market**: Australia - **Month measured**: Sep 2026 - **Easi Share of Search**: 0.62% - **Paywise Share of Search**: 6.1% ## Is Easi or Paywise more popular in search? - In September 2026, Paywise had more branded searches than Easi among salary packaging providers in Australia. Paywise had about 9,900 branded searches, while Easi had 1,000. Paywise made up 6.1% of all salary packaging provider searches we track, and Easi accounted for 0.62%. - Paywise was ahead of Easi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Easi’s share of searches among salary packaging providers in Australia moved from 0.78% to 0.62%, and its estimated monthly branded searches moved from 1.3K to 1K. - Across the 12 months ending September 2026, Paywise’s share of searches among salary packaging providers in Australia moved from 5.9% to 6.1%, and its estimated monthly branded searches held steady at 9.9K. ## Top salary packaging providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Paywise was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Easi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maxxia | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | SG Fleet | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | RemServ | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Smartsalary | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Paywise | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Easi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about salary packaging providers - Asked ChatGPT "What's the best salary packaging provider in Australia?": 1. Maxxia, 2. Smartsalary, 3. RemServ - Asked ChatGPT "Which novated lease provider in Australia is best?": 1. SG Fleet, 2. Maxxia - Asked ChatGPT "Who are the main salary packaging companies in Australia?": 1. Maxxia, 2. RemServ, 3. Paywise, 4. SG Fleet, 5. Smartsalary - Searched Google, AI Overview "salary packaging": 1. Maxxia, 2. Smartsalary - Searched Google, AI Overview "novated lease": named none of the brands we track Not named in any answer: Easi. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia salary packaging providers in September 2026? - In September 2026, Paywise gained share of searches among salary packaging providers in Australia, from 5.5% to 6.1%. - Estimated monthly branded searches for Easi in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026. ## Month by month | Month | Easi estimated searches | Easi Share of Search | Easi rank | Paywise estimated searches | Paywise Share of Search | Paywise rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 0.78% | 6 | 9.9K | 5.9% | 5 | | Nov 2025 | 1.3K | 0.85% | 6 | 8.1K | 5.3% | 5 | | Dec 2025 | 1K | 0.7% | 6 | 8.1K | 5.7% | 5 | | Jan 2026 | 1K | 0.56% | 6 | 9.9K | 5.6% | 5 | | Feb 2026 | 1K | 0.56% | 6 | 9.9K | 5.6% | 5 | | Mar 2026 | 1.6K | 0.63% | 6 | 12.1K | 4.7% | 5 | | Apr 2026 | 1.3K | 0.62% | 6 | 9.9K | 4.7% | 5 | | May 2026 | 1.3K | 0.66% | 6 | 9.9K | 5% | 5 | | Jun 2026 | 1K | 0.57% | 6 | 9.9K | 5.7% | 5 | | Jul 2026 | 1K | 0.55% | 6 | 9.9K | 5.5% | 5 | | Aug 2026 | 1.3K | 0.72% | 6 | 9.9K | 5.5% | 5 | | Sep 2026 | 1K | 0.62% | 6 | 9.9K | 6.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Easi’s and Paywise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Easi**: Measured on the search term “easi”. - **Paywise**: Measured on the search term “paywise”. - [Easi profile](/demand/au/brands/easi) - [Paywise profile](/demand/au/brands/paywise) - [All salary packaging providers in Australia](/demand/au/categories/au-salary-packaging-providers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Easi or Paywise more popular in search? In September 2026, Paywise had more branded searches than Easi among salary packaging providers in Australia. Paywise had about 9,900 branded searches, while Easi had 1,000. Paywise made up 6.1% of all salary packaging provider searches we track, and Easi accounted for 0.62%. ## Cite this page Brandwave. "Easi vs Paywise: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/easi-vs-paywise This page is also available as HTML at https://gobrandwave.com/demand/au/compare/easi-vs-paywise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.