--- title: "Early Settler vs Fantastic Furniture: Which is searched more in Australia?" description: "Is Early Settler or Fantastic Furniture more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor furniture retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/early-settler-vs-fantastic-furniture" publisher: "Brandwave" --- # Early Settler vs Fantastic Furniture: Which is searched more in Australia? Is Early Settler or Fantastic Furniture more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor furniture retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Early Settler and Fantastic Furniture - **Competitive set**: Outdoor furniture retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Early Settler Share of Search**: 4.2% - **Fantastic Furniture Share of Search**: 2.7% ## Is Early Settler or Fantastic Furniture more popular in search? - In September 2026, Early Settler had more branded searches than Fantastic Furniture among outdoor furniture retailers in Australia. Early Settler had about 4,400 branded searches, while Fantastic Furniture had 2,900. Early Settler made up 4.2% of all outdoor furniture retailer searches we track, and Fantastic Furniture accounted for 2.7%. - Early Settler was ahead of Fantastic Furniture in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Early Settler’s share of searches among outdoor furniture retailers in Australia moved from 2.9% to 4.2%, and its estimated monthly branded searches moved from 3.6K to 4.4K. - Across the 12 months ending September 2026, Fantastic Furniture’s share of searches among outdoor furniture retailers in Australia moved from 2.9% to 2.7%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top outdoor furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fantastic Furniture was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Early Settler was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fantastic Furniture was listed before Early Settler in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Temple & Webster | 1st | 0 of 3 | 2 of 2 | 2 of 5 | | Bunnings | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Amart Furniture | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Fantastic Furniture | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Freedom | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Early Settler | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Kmart | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Harvey Norman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eco Outdoor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Big W | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cosh Living | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Domayne | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Barbeques Galore | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about outdoor furniture retailers - Asked ChatGPT "Where's the best place to buy outdoor furniture in Australia?": 1. Amart Furniture - Asked ChatGPT "Which outdoor furniture holds up best in the Australian sun?": 1. Bunnings - Asked ChatGPT "What's a good store for an affordable outdoor dining setting in Australia?": 1. Bunnings, 2. Fantastic Furniture, 3. Kmart - Searched Google, AI Overview "outdoor furniture": 1. Temple & Webster, 2. Freedom, 3. Fantastic Furniture - Searched Google, AI Overview "outdoor furniture sale": 1. Amart Furniture, 2. Early Settler, 3. Temple & Webster Not named in any answer: Harvey Norman, Eco Outdoor, Big W, Cosh Living, Domayne and Barbeques Galore. Brands are listed in the order each answer named them. The answers were collected in Australia on October 28, 2026. ## How did search popularity change for Australia outdoor furniture retailers in September 2026? - In September 2026, Early Settler rose from 8th to 7th among outdoor furniture retailers in Australia. - Estimated monthly branded searches for Fantastic Furniture in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | Early Settler estimated searches | Early Settler Share of Search | Early Settler rank | Fantastic Furniture estimated searches | Fantastic Furniture Share of Search | Fantastic Furniture rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 2.9% | 9 | 3.6K | 2.9% | 10 | | Nov 2025 | 5.4K | 4.3% | 8 | 3.6K | 2.9% | 10 | | Dec 2025 | 4.4K | 3.7% | 8 | 3.6K | 3% | 9 | | Jan 2026 | 4.4K | 5.2% | 7 | 2.4K | 2.8% | 10 | | Feb 2026 | 2.4K | 3.6% | 9 | 1.6K | 2.4% | 11 | | Mar 2026 | 2.4K | 3.6% | 8 | 1.6K | 2.4% | 11 | | Apr 2026 | 1.9K | 3% | 9 | 1.6K | 2.6% | 10 | | May 2026 | 1.6K | 3.2% | 9 | 1.3K | 2.6% | 10 | | Jun 2026 | 1.6K | 3% | 9 | 1.3K | 2.5% | 10 | | Jul 2026 | 1.6K | 2.9% | 9 | 1.3K | 2.3% | 10 | | Aug 2026 | 2.9K | 3.9% | 8 | 1.9K | 2.6% | 10 | | Sep 2026 | 4.4K | 4.2% | 7 | 2.9K | 2.7% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Early Settler’s and Fantastic Furniture’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Early Settler**: Measured on the search term “early settler outdoor furniture”. - **Fantastic Furniture**: Measured on the search term “fantastic furniture outdoor”. - [Early Settler profile](/demand/au/brands/early-settler) - [Fantastic Furniture profile](/demand/au/brands/fantastic-furniture) - [All outdoor furniture retailers in Australia](/demand/au/categories/au-outdoor-furniture-retailers): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Early Settler or Fantastic Furniture more popular in search? In September 2026, Early Settler had more branded searches than Fantastic Furniture among outdoor furniture retailers in Australia. Early Settler had about 4,400 branded searches, while Fantastic Furniture had 2,900. Early Settler made up 4.2% of all outdoor furniture retailer searches we track, and Fantastic Furniture accounted for 2.7%. ## Cite this page Brandwave. "Early Settler vs Fantastic Furniture: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/early-settler-vs-fantastic-furniture This page is also available as HTML at https://gobrandwave.com/demand/au/compare/early-settler-vs-fantastic-furniture. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.