--- title: "Dyson vs VS Sassoon: Which is searched more in Australia?" description: "Is Dyson or VS Sassoon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/dyson-vs-vs-sassoon" publisher: "Brandwave" --- # Dyson vs VS Sassoon: Which is searched more in Australia? Is Dyson or VS Sassoon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dyson and VS Sassoon - **Competitive set**: Hair styling tool brands - **Market**: Australia - **Month measured**: Sep 2026 - **Dyson Share of Search**: 66.8% - **VS Sassoon Share of Search**: 0.97% ## Is Dyson or VS Sassoon more popular in search? - In September 2026, Dyson had more branded searches than VS Sassoon among hair styling tool brands in Australia. Dyson had about 131,000 branded searches, while VS Sassoon had 1,900. Dyson made up 66.8% of all hair styling tool brand searches we track, and VS Sassoon accounted for 0.97%. - Dyson was ahead of VS Sassoon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dyson’s share of searches among hair styling tool brands in Australia moved from 66.6% to 66.8%, and its estimated monthly branded searches moved from 143K to 131K. - Across the 12 months ending September 2026, VS Sassoon’s share of searches among hair styling tool brands in Australia moved from 1.1% to 0.97%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top hair styling tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dyson appeared in all five answers. VS Sassoon was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Dyson was listed before VS Sassoon in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ghd | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Remington | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dyson | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | VS Sassoon | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Cloud Nine | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Silver Bullet | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Shark Beauty | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Mermade Hair | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BaByliss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair styling tool brands - Asked ChatGPT "What's the best hair straightener in Australia?": 1. ghd, 2. Cloud Nine, 3. Remington, 4. Dyson - Asked ChatGPT "Which hair dryer is best for frizzy hair?": 1. Dyson, 2. ghd, 3. Remington - Asked ChatGPT "Which hair styling tool is best for curls?": 1. ghd, 2. Dyson, 3. Shark Beauty, 4. Remington - Searched Google, AI Overview "hair straightener": 1. Remington, 2. VS Sassoon, 3. Silver Bullet, 4. ghd, 5. Dyson - Searched Google, AI Overview "hair dryer": 1. Remington, 2. VS Sassoon, 3. Dyson, 4. ghd Not named in any answer: Mermade Hair and BaByliss. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia hair styling tool brands in September 2026? - In September 2026, Dyson gained share of searches among hair styling tool brands in Australia, from 64% to 66.8%. - In September 2026, VS Sassoon fell from 7th to 8th among hair styling tool brands in Australia. ## Month by month | Month | Dyson estimated searches | Dyson Share of Search | Dyson rank | VS Sassoon estimated searches | VS Sassoon Share of Search | VS Sassoon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 143K | 66.6% | 1 | 2.4K | 1.1% | 7 | | Nov 2025 | 275K | 68.1% | 1 | 2.9K | 0.72% | 7 | | Dec 2025 | 226K | 68.4% | 1 | 2.9K | 0.88% | 7 | | Jan 2026 | 124K | 67.8% | 1 | 1.9K | 1% | 7 | | Feb 2026 | 101K | 62.6% | 1 | 1.6K | 0.99% | 8 | | Mar 2026 | 115K | 62.5% | 1 | 1.6K | 0.87% | 8 | | Apr 2026 | 107K | 63.6% | 1 | 1.9K | 1.1% | 7 | | May 2026 | 115K | 64.3% | 1 | 1.9K | 1.1% | 7 | | Jun 2026 | 131K | 66.9% | 1 | 1.9K | 0.97% | 8 | | Jul 2026 | 131K | 65.5% | 1 | 1.9K | 0.95% | 8 | | Aug 2026 | 131K | 64% | 1 | 2.4K | 1.2% | 7 | | Sep 2026 | 131K | 66.8% | 1 | 1.9K | 0.97% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Dyson’s and VS Sassoon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dyson**: Measured on the search terms “dyson airwrap” and “dyson hair dryer”, summed into one figure. - **VS Sassoon**: Measured on the search term “vs sassoon”. - [Dyson profile](/demand/au/brands/dyson) - [VS Sassoon profile](/demand/au/brands/vs-sassoon) - [All hair styling tool brands in Australia](/demand/au/categories/au-hair-styling-tool-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dyson or VS Sassoon more popular in search? In September 2026, Dyson had more branded searches than VS Sassoon among hair styling tool brands in Australia. Dyson had about 131,000 branded searches, while VS Sassoon had 1,900. Dyson made up 66.8% of all hair styling tool brand searches we track, and VS Sassoon accounted for 0.97%. ## Cite this page Brandwave. "Dyson vs VS Sassoon: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/dyson-vs-vs-sassoon This page is also available as HTML at https://gobrandwave.com/demand/au/compare/dyson-vs-vs-sassoon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.