--- title: "Dyson vs Shark: Which is searched more in Australia?" description: "Is Dyson or Shark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/dyson-vs-shark" publisher: "Brandwave" --- # Dyson vs Shark: Which is searched more in Australia? Is Dyson or Shark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dyson and Shark - **Competitive set**: Vacuum cleaner brands - **Market**: Australia - **Month measured**: Sep 2026 - **Dyson Share of Search**: 29% - **Shark Share of Search**: 23.7% ## Is Dyson or Shark more popular in search? - In September 2026, Dyson had more branded searches than Shark among vacuum cleaner brands in Australia. Dyson had about 60,500 branded searches, while Shark had 49,500. Dyson made up 29% of all vacuum cleaner brand searches we track, and Shark accounted for 23.7%. - Dyson was ahead of Shark in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dyson’s share of searches among vacuum cleaner brands in Australia moved from 31.3% to 29%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Shark’s share of searches among vacuum cleaner brands in Australia moved from 14% to 23.7%, and its estimated monthly branded searches moved from 27.1K to 49.5K. ## Top vacuum cleaner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dyson and Shark were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dyson was listed before Shark in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dyson | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Shark | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ecovacs | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | BISSELL | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Roborock | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Samsung | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Electrolux | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Dreame | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Miele | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | iRobot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hoover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vacuum cleaner brands - Asked ChatGPT "What's the best robot vacuum in Australia?": 1. Ecovacs, 2. Roborock, 3. Dreame - Asked ChatGPT "Which stick vacuum should I buy?": 1. Dyson, 2. Samsung, 3. Shark - Asked ChatGPT "Which vacuum is best for pet hair?": 1. Dyson, 2. Shark, 3. Miele - Searched Google, AI Overview "robot vacuum": 1. Dreame - Searched Google, AI Overview "stick vacuum": 1. BISSELL, 2. Shark, 3. Electrolux, 4. Dyson, 5. Dreame Not named in any answer: iRobot and Hoover. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia vacuum cleaner brands in September 2026? - In September 2026, Shark gained share of searches among vacuum cleaner brands in Australia, from 20.8% to 23.7%. - In September 2026, Dyson lost share of searches among vacuum cleaner brands in Australia, from 31.1% to 29%. ## Month by month | Month | Dyson estimated searches | Dyson Share of Search | Dyson rank | Shark estimated searches | Shark Share of Search | Shark rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 31.3% | 1 | 27.1K | 14% | 3 | | Nov 2025 | 90.5K | 29.3% | 1 | 49.5K | 16% | 3 | | Dec 2025 | 74K | 30% | 1 | 40.5K | 16.4% | 3 | | Jan 2026 | 60.5K | 32.5% | 1 | 33.1K | 17.8% | 3 | | Feb 2026 | 49.5K | 31.1% | 1 | 27.1K | 17% | 3 | | Mar 2026 | 49.5K | 29.2% | 1 | 27.1K | 16% | 3 | | Apr 2026 | 60.5K | 34.4% | 1 | 27.1K | 15.4% | 3 | | May 2026 | 60.5K | 33% | 1 | 33.1K | 18.1% | 3 | | Jun 2026 | 74K | 33.3% | 1 | 40.5K | 18.2% | 3 | | Jul 2026 | 60.5K | 30.4% | 1 | 33.1K | 16.6% | 3 | | Aug 2026 | 60.5K | 31.1% | 1 | 40.5K | 20.8% | 2 | | Sep 2026 | 60.5K | 29% | 1 | 49.5K | 23.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Dyson’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dyson**: Measured on the search term “dyson vacuum”. - **Shark**: Measured on the search term “shark vacuum”. - [Dyson profile](/demand/au/brands/dyson) - [Shark profile](/demand/au/brands/shark) - [All vacuum cleaner brands in Australia](/demand/au/categories/au-vacuum-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dyson or Shark more popular in search? In September 2026, Dyson had more branded searches than Shark among vacuum cleaner brands in Australia. Dyson had about 60,500 branded searches, while Shark had 49,500. Dyson made up 29% of all vacuum cleaner brand searches we track, and Shark accounted for 23.7%. ## Cite this page Brandwave. "Dyson vs Shark: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/dyson-vs-shark This page is also available as HTML at https://gobrandwave.com/demand/au/compare/dyson-vs-shark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.