--- title: "Dyson vs Shark Beauty: Which is searched more in Australia?" description: "Is Dyson or Shark Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/dyson-vs-shark-beauty" publisher: "Brandwave" --- # Dyson vs Shark Beauty: Which is searched more in Australia? Is Dyson or Shark Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dyson and Shark Beauty - **Competitive set**: Hair styling tool brands - **Market**: Australia - **Month measured**: Sep 2026 - **Dyson Share of Search**: 66.8% - **Shark Beauty Share of Search**: 9.2% ## Is Dyson or Shark Beauty more popular in search? - In September 2026, Dyson had more branded searches than Shark Beauty among hair styling tool brands in Australia. Dyson had about 131,000 branded searches, while Shark Beauty had 18,100. Dyson made up 66.8% of all hair styling tool brand searches we track, and Shark Beauty accounted for 9.2%. - Dyson was ahead of Shark Beauty in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dyson’s share of searches among hair styling tool brands in Australia moved from 66.6% to 66.8%, and its estimated monthly branded searches moved from 143K to 131K. - Across the 12 months ending September 2026, Shark Beauty’s share of searches among hair styling tool brands in Australia moved from 10.3% to 9.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top hair styling tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dyson appeared in all five answers. Shark Beauty was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dyson was listed before Shark Beauty in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ghd | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Remington | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dyson | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | VS Sassoon | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Cloud Nine | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Silver Bullet | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Shark Beauty | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Mermade Hair | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BaByliss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair styling tool brands - Asked ChatGPT "What's the best hair straightener in Australia?": 1. ghd, 2. Cloud Nine, 3. Remington, 4. Dyson - Asked ChatGPT "Which hair dryer is best for frizzy hair?": 1. Dyson, 2. ghd, 3. Remington - Asked ChatGPT "Which hair styling tool is best for curls?": 1. ghd, 2. Dyson, 3. Shark Beauty, 4. Remington - Searched Google, AI Overview "hair straightener": 1. Remington, 2. VS Sassoon, 3. Silver Bullet, 4. ghd, 5. Dyson - Searched Google, AI Overview "hair dryer": 1. Remington, 2. VS Sassoon, 3. Dyson, 4. ghd Not named in any answer: Mermade Hair and BaByliss. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia hair styling tool brands in September 2026? - In September 2026, Dyson gained share of searches among hair styling tool brands in Australia, from 64% to 66.8%. - Estimated monthly branded searches for Shark Beauty in Australia fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Month by month | Month | Dyson estimated searches | Dyson Share of Search | Dyson rank | Shark Beauty estimated searches | Shark Beauty Share of Search | Shark Beauty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 143K | 66.6% | 1 | 22.2K | 10.3% | 3 | | Nov 2025 | 275K | 68.1% | 1 | 49.5K | 12.2% | 3 | | Dec 2025 | 226K | 68.4% | 1 | 40.5K | 12.3% | 3 | | Jan 2026 | 124K | 67.8% | 1 | 18.1K | 9.9% | 3 | | Feb 2026 | 101K | 62.6% | 1 | 14.8K | 9.2% | 3 | | Mar 2026 | 115K | 62.5% | 1 | 14.8K | 8.1% | 3 | | Apr 2026 | 107K | 63.6% | 1 | 14.8K | 8.8% | 3 | | May 2026 | 115K | 64.3% | 1 | 14.8K | 8.3% | 3 | | Jun 2026 | 131K | 66.9% | 1 | 18.1K | 9.2% | 3 | | Jul 2026 | 131K | 65.5% | 1 | 22.2K | 11.1% | 3 | | Aug 2026 | 131K | 64% | 1 | 18.1K | 8.8% | 3 | | Sep 2026 | 131K | 66.8% | 1 | 18.1K | 9.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Dyson’s and Shark Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dyson**: Measured on the search terms “dyson airwrap” and “dyson hair dryer”, summed into one figure. - **Shark Beauty**: Measured on the search term “shark flexstyle”. - [Dyson profile](/demand/au/brands/dyson) - [Shark Beauty profile](/demand/au/brands/shark-beauty) - [All hair styling tool brands in Australia](/demand/au/categories/au-hair-styling-tool-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dyson or Shark Beauty more popular in search? In September 2026, Dyson had more branded searches than Shark Beauty among hair styling tool brands in Australia. Dyson had about 131,000 branded searches, while Shark Beauty had 18,100. Dyson made up 66.8% of all hair styling tool brand searches we track, and Shark Beauty accounted for 9.2%. ## Cite this page Brandwave. "Dyson vs Shark Beauty: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/dyson-vs-shark-beauty This page is also available as HTML at https://gobrandwave.com/demand/au/compare/dyson-vs-shark-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.