--- title: "Dyson vs ghd: Which is searched more in Australia?" description: "Is Dyson or ghd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/dyson-vs-ghd-hair" publisher: "Brandwave" --- # Dyson vs ghd: Which is searched more in Australia? Is Dyson or ghd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dyson and ghd - **Competitive set**: Hair styling tool brands - **Market**: Australia - **Month measured**: Sep 2026 - **Dyson Share of Search**: 66.8% - **ghd Share of Search**: 16.9% ## Is Dyson or ghd more popular in search? - In September 2026, Dyson had more branded searches than ghd among hair styling tool brands in Australia. Dyson had about 131,000 branded searches, while ghd had 33,100. Dyson made up 66.8% of all hair styling tool brand searches we track, and ghd accounted for 16.9%. - Dyson was ahead of ghd in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dyson’s share of searches among hair styling tool brands in Australia moved from 66.6% to 66.8%, and its estimated monthly branded searches moved from 143K to 131K. - Across the 12 months ending September 2026, ghd’s share of searches among hair styling tool brands in Australia moved from 15.4% to 16.9%, and its estimated monthly branded searches held steady at 33.1K. ## Top hair styling tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Dyson and ghd showed up in all five answers. ghd was listed before Dyson in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ghd | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Remington | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dyson | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | VS Sassoon | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Cloud Nine | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Silver Bullet | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Shark Beauty | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Mermade Hair | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BaByliss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair styling tool brands - Asked ChatGPT "What's the best hair straightener in Australia?": 1. ghd, 2. Cloud Nine, 3. Remington, 4. Dyson - Asked ChatGPT "Which hair dryer is best for frizzy hair?": 1. Dyson, 2. ghd, 3. Remington - Asked ChatGPT "Which hair styling tool is best for curls?": 1. ghd, 2. Dyson, 3. Shark Beauty, 4. Remington - Searched Google, AI Overview "hair straightener": 1. Remington, 2. VS Sassoon, 3. Silver Bullet, 4. ghd, 5. Dyson - Searched Google, AI Overview "hair dryer": 1. Remington, 2. VS Sassoon, 3. Dyson, 4. ghd Not named in any answer: Mermade Hair and BaByliss. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia hair styling tool brands in September 2026? - In September 2026, Dyson gained share of searches among hair styling tool brands in Australia, from 64% to 66.8%. - In September 2026, ghd lost share of searches among hair styling tool brands in Australia, from 19.8% to 16.9%. ## Month by month | Month | Dyson estimated searches | Dyson Share of Search | Dyson rank | ghd estimated searches | ghd Share of Search | ghd rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 143K | 66.6% | 1 | 33.1K | 15.4% | 2 | | Nov 2025 | 275K | 68.1% | 1 | 49.5K | 12.2% | 2 | | Dec 2025 | 226K | 68.4% | 1 | 40.5K | 12.3% | 2 | | Jan 2026 | 124K | 67.8% | 1 | 27.1K | 14.9% | 2 | | Feb 2026 | 101K | 62.6% | 1 | 33.1K | 20.5% | 2 | | Mar 2026 | 115K | 62.5% | 1 | 40.5K | 22.1% | 2 | | Apr 2026 | 107K | 63.6% | 1 | 33.1K | 19.6% | 2 | | May 2026 | 115K | 64.3% | 1 | 33.1K | 18.6% | 2 | | Jun 2026 | 131K | 66.9% | 1 | 33.1K | 16.9% | 2 | | Jul 2026 | 131K | 65.5% | 1 | 33.1K | 16.5% | 2 | | Aug 2026 | 131K | 64% | 1 | 40.5K | 19.8% | 2 | | Sep 2026 | 131K | 66.8% | 1 | 33.1K | 16.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Dyson’s and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dyson**: Measured on the search terms “dyson airwrap” and “dyson hair dryer”, summed into one figure. - **ghd**: Measured on the search term “ghd”. - [Dyson profile](/demand/au/brands/dyson) - [ghd profile](/demand/au/brands/ghd-hair) - [All hair styling tool brands in Australia](/demand/au/categories/au-hair-styling-tool-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dyson or ghd more popular in search? In September 2026, Dyson had more branded searches than ghd among hair styling tool brands in Australia. Dyson had about 131,000 branded searches, while ghd had 33,100. Dyson made up 66.8% of all hair styling tool brand searches we track, and ghd accounted for 16.9%. ## Cite this page Brandwave. "Dyson vs ghd: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/dyson-vs-ghd-hair This page is also available as HTML at https://gobrandwave.com/demand/au/compare/dyson-vs-ghd-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.