--- title: "Duro-Tuss vs Sudafed: Which is searched more in Australia?" description: "Is Duro-Tuss or Sudafed more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cold and flu brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/duro-tuss-vs-sudafed" publisher: "Brandwave" --- # Duro-Tuss vs Sudafed: Which is searched more in Australia? Is Duro-Tuss or Sudafed more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cold and flu brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Duro-Tuss and Sudafed - **Competitive set**: Cold and flu brands - **Market**: Australia - **Month measured**: Sep 2026 - **Duro-Tuss Share of Search**: 6.2% - **Sudafed Share of Search**: 17% ## Is Duro-Tuss or Sudafed more popular in search? - In September 2026, Sudafed had more branded searches than Duro-Tuss among cold and flu brands in Australia. Sudafed had about 18,100 branded searches, while Duro-Tuss had 6,600. Sudafed made up 17% of all cold and flu brand searches we track, and Duro-Tuss accounted for 6.2%. - Sudafed was ahead of Duro-Tuss in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Duro-Tuss’ share of searches among cold and flu brands in Australia moved from 5.9% to 6.2%, and its estimated monthly branded searches moved from 4.4K to 6.6K. - Across the 12 months ending September 2026, Sudafed’s share of searches among cold and flu brands in Australia moved from 19.8% to 17%, and its estimated monthly branded searches moved from 14.8K to 18.1K. ## Top cold and flu brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Duro-Tuss nor Sudafed showed up in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Strepsils | 0 of 3 | 0 of 2 | 0 of 5 | | Sudafed | 0 of 3 | 0 of 2 | 0 of 5 | | Lemsip | 0 of 3 | 0 of 2 | 0 of 5 | | Bisolvon | 0 of 3 | 0 of 2 | 0 of 5 | | Codral | 1 of 3 | 1 of 2 | 2 of 5 | | Demazin | 1 of 3 | 0 of 2 | 1 of 5 | | Vicks | 0 of 3 | 0 of 2 | 0 of 5 | | Difflam | 0 of 3 | 0 of 2 | 0 of 5 | | Duro-Tuss | 0 of 3 | 0 of 2 | 0 of 5 | | Nurofen | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about cold and flu brands - Asked ChatGPT "What should I take for a cold in Australia?": 1. Nurofen - Asked ChatGPT "What are the best cold and flu tablets in Australia?": 1. Codral, 2. Demazin, 3. Nurofen - Asked ChatGPT "What's the best thing for a sore throat?": named none of the brands we track - Searched Google, AI Overview "cold and flu tablets": 1. Codral, 2. Nurofen - Searched Google, AI Overview "sore throat": named none of the brands we track Not named in any answer: Strepsils, Sudafed, Lemsip, Bisolvon, Vicks, Difflam and Duro-Tuss. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia cold and flu brands in September 2026? - In September 2026, Strepsils overtook Sudafed to become the leader among cold and flu brands in Australia, with 17% of the searches. - In September 2026, Sudafed lost share of searches among cold and flu brands in Australia, from 20.1% to 17%. - Estimated monthly branded searches for Duro-Tuss in Australia rose 50% over 12 measured months, from 4.4K to 6.6K in September 2026. ## Month by month | Month | Duro-Tuss estimated searches | Duro-Tuss Share of Search | Duro-Tuss rank | Sudafed estimated searches | Sudafed Share of Search | Sudafed rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 5.9% | 8 | 14.8K | 19.8% | 1 | | Nov 2025 | 4.4K | 6.3% | 8 | 14.8K | 21.1% | 1 | | Dec 2025 | 3.6K | 5.7% | 9 | 14.8K | 23.3% | 1 | | Jan 2026 | 2.9K | 5.9% | 9 | 9.9K | 20.1% | 1 | | Feb 2026 | 2.4K | 4.9% | 9 | 9.9K | 20.3% | 1 | | Mar 2026 | 3.6K | 5.1% | 9 | 14.8K | 21% | 1 | | Apr 2026 | 4.4K | 6% | 9 | 14.8K | 20.3% | 1 | | May 2026 | 5.4K | 5.8% | 9 | 18.1K | 19.4% | 1 | | Jun 2026 | 6.6K | 6.6% | 9 | 18.1K | 18% | 1 | | Jul 2026 | 6.6K | 6.1% | 9 | 22.2K | 20.6% | 1 | | Aug 2026 | 6.6K | 6% | 9 | 22.2K | 20.1% | 1 | | Sep 2026 | 6.6K | 6.2% | 9 | 18.1K | 17% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Duro-Tuss’ and Sudafed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Duro-Tuss**: Measured on the search term “duro tuss”. - **Sudafed**: Measured on the search term “sudafed”. - [Duro-Tuss profile](/demand/au/brands/duro-tuss) - [Sudafed profile](/demand/au/brands/sudafed) - [All cold and flu brands in Australia](/demand/au/categories/au-cold-and-flu-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Duro-Tuss or Sudafed more popular in search? In September 2026, Sudafed had more branded searches than Duro-Tuss among cold and flu brands in Australia. Sudafed had about 18,100 branded searches, while Duro-Tuss had 6,600. Sudafed made up 17% of all cold and flu brand searches we track, and Duro-Tuss accounted for 6.2%. ## Cite this page Brandwave. "Duro-Tuss vs Sudafed: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/duro-tuss-vs-sudafed This page is also available as HTML at https://gobrandwave.com/demand/au/compare/duro-tuss-vs-sudafed. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.