--- title: "Dunlop vs Falken: Which is searched more in Australia?" description: "Is Dunlop or Falken more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tyre brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/dunlop-vs-falken" publisher: "Brandwave" --- # Dunlop vs Falken: Which is searched more in Australia? Is Dunlop or Falken more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tyre brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dunlop and Falken - **Competitive set**: Tyre brands - **Market**: Australia - **Month measured**: Sep 2026 - **Dunlop Share of Search**: 3.2% - **Falken Share of Search**: 3.8% ## Is Dunlop or Falken more popular in search? - In September 2026, Falken had more branded searches than Dunlop among tyre brands in Australia. Falken had about 2,900 branded searches, while Dunlop had 2,400. Falken made up 3.8% of all tyre brand searches we track, and Dunlop accounted for 3.2%. - Falken was ahead of Dunlop in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dunlop’s share of searches among tyre brands in Australia moved from 4.2% to 3.2%, and its estimated monthly branded searches moved from 3.6K to 2.4K. - Across the 12 months ending September 2026, Falken’s share of searches among tyre brands in Australia moved from 4.2% to 3.8%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top tyre brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Falken was mentioned in one out of three: in one of the three ChatGPT answers. Dunlop did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Michelin | 1st | 2 of 3 | 2 of 3 | | Bridgestone | 2nd | 3 of 3 | 3 of 3 | | Continental | 3rd | 2 of 3 | 2 of 3 | | Goodyear | 4th | 1 of 3 | 1 of 3 | | Falken | 4th | 1 of 3 | 1 of 3 | | Pirelli | 6th | 1 of 3 | 1 of 3 | | Hankook | 7th | 1 of 3 | 1 of 3 | | Kumho | Not ranked | 0 of 3 | 0 of 3 | | Yokohama | Not ranked | 0 of 3 | 0 of 3 | | Toyo Tires | Not ranked | 0 of 3 | 0 of 3 | | Dunlop | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about tyre brands - Asked ChatGPT "What's the best tyre brand in Australia?": 1. Michelin, 2. Bridgestone, 3. Continental, 4. Pirelli, 5. Hankook - Asked ChatGPT "Which car tyres last the longest?": 1. Goodyear, 2. Michelin, 3. Continental, 4. Bridgestone - Asked ChatGPT "Which tyres are best for a 4WD?": 1. Falken, 2. Bridgestone Not named in any answer: Kumho, Yokohama, Toyo Tires and Dunlop. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia tyre brands in September 2026? - In September 2026, Falken rose from 11th to 10th among tyre brands in Australia. - In September 2026, Dunlop fell from 10th to 11th among tyre brands in Australia. ## Month by month | Month | Dunlop estimated searches | Dunlop Share of Search | Dunlop rank | Falken estimated searches | Falken Share of Search | Falken rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 4.2% | 9 | 3.6K | 4.2% | 10 | | Nov 2025 | 2.9K | 3.3% | 11 | 3.6K | 4.1% | 8 | | Dec 2025 | 2.9K | 3.8% | 9 | 2.9K | 3.8% | 10 | | Jan 2026 | 2.9K | 3.4% | 11 | 3.6K | 4.2% | 9 | | Feb 2026 | 2.9K | 3.7% | 10 | 3.6K | 4.7% | 9 | | Mar 2026 | 2.9K | 3.4% | 10 | 2.9K | 3.4% | 11 | | Apr 2026 | 2.9K | 3.9% | 10 | 2.9K | 3.9% | 11 | | May 2026 | 2.9K | 3.8% | 10 | 2.9K | 3.8% | 11 | | Jun 2026 | 2.9K | 3.3% | 11 | 3.6K | 4.1% | 9 | | Jul 2026 | 2.9K | 3.4% | 9 | 2.9K | 3.4% | 10 | | Aug 2026 | 2.9K | 3.7% | 10 | 2.9K | 3.7% | 11 | | Sep 2026 | 2.4K | 3.2% | 11 | 2.9K | 3.8% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Dunlop’s and Falken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dunlop**: Measured on the search term “dunlop tyres”. - **Falken**: Measured on the search term “falken tyres”. - [Dunlop profile](/demand/au/brands/dunlop) - [Falken profile](/demand/au/brands/falken) - [All tyre brands in Australia](/demand/au/categories/au-tyre-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dunlop or Falken more popular in search? In September 2026, Falken had more branded searches than Dunlop among tyre brands in Australia. Falken had about 2,900 branded searches, while Dunlop had 2,400. Falken made up 3.8% of all tyre brand searches we track, and Dunlop accounted for 3.2%. ## Cite this page Brandwave. "Dunlop vs Falken: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/dunlop-vs-falken This page is also available as HTML at https://gobrandwave.com/demand/au/compare/dunlop-vs-falken. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.