--- title: "Dulux vs Wattyl: Which is searched more in Australia?" description: "Is Dulux or Wattyl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Paint brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/dulux-vs-wattyl" publisher: "Brandwave" --- # Dulux vs Wattyl: Which is searched more in Australia? Is Dulux or Wattyl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Paint brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dulux and Wattyl - **Competitive set**: Paint brands - **Market**: Australia - **Month measured**: Sep 2026 - **Dulux Share of Search**: 57.5% - **Wattyl Share of Search**: 9.4% ## Is Dulux or Wattyl more popular in search? - In September 2026, Dulux had more branded searches than Wattyl among paint brands in Australia. Dulux had about 33,100 branded searches, while Wattyl had 5,400. Dulux made up 57.5% of all paint brand searches we track, and Wattyl accounted for 9.4%. - Dulux was ahead of Wattyl in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dulux’s share of searches among paint brands in Australia moved from 54.1% to 57.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, Wattyl’s share of searches among paint brands in Australia moved from 10.8% to 9.4%, and its estimated monthly branded searches moved from 8.1K to 5.4K. ## Top paint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dulux appeared in all five answers. Wattyl was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dulux was listed before Wattyl in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dulux | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Taubmans | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Haymes Paint | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Wattyl | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | British Paints | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about paint brands - Asked ChatGPT "What's the best paint brand in Australia?": 1. Dulux, 2. Haymes Paint, 3. Taubmans, 4. Wattyl - Asked ChatGPT "Which Australian paint brand is best for exterior walls?": 1. Dulux, 2. Taubmans, 3. Haymes Paint - Asked ChatGPT "What are the most popular paint brands in Australia?": 1. Dulux, 2. Taubmans, 3. Haymes Paint, 4. Wattyl, 5. British Paints - Searched Google, AI Overview "paint": 1. Dulux - Searched Google, AI Overview "exterior paint": 1. Dulux, 2. Taubmans, 3. Wattyl, 4. Haymes Paint Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia paint brands in September 2026? - Estimated monthly branded searches for Wattyl in Australia fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026. - Estimated monthly branded searches for Dulux in Australia fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Month by month | Month | Dulux estimated searches | Dulux Share of Search | Dulux rank | Wattyl estimated searches | Wattyl Share of Search | Wattyl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 54.1% | 1 | 8.1K | 10.8% | 3 | | Nov 2025 | 40.5K | 56.6% | 1 | 8.1K | 11.3% | 3 | | Dec 2025 | 33.1K | 52.5% | 1 | 8.1K | 12.9% | 3 | | Jan 2026 | 40.5K | 57.5% | 1 | 8.1K | 11.5% | 3 | | Feb 2026 | 33.1K | 54.7% | 1 | 8.1K | 13.4% | 3 | | Mar 2026 | 40.5K | 56.6% | 1 | 8.1K | 11.3% | 3 | | Apr 2026 | 33.1K | 53.8% | 1 | 6.6K | 10.7% | 3 | | May 2026 | 33.1K | 55.2% | 1 | 5.4K | 9% | 4 | | Jun 2026 | 33.1K | 57.3% | 1 | 5.4K | 9.3% | 4 | | Jul 2026 | 33.1K | 58.8% | 1 | 5.4K | 9.6% | 3 | | Aug 2026 | 33.1K | 57% | 1 | 5.4K | 9.3% | 4 | | Sep 2026 | 33.1K | 57.5% | 1 | 5.4K | 9.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Dulux’s and Wattyl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dulux**: Measured on the search term “dulux”. - **Wattyl**: Measured on the search term “wattyl”. - [Dulux profile](/demand/au/brands/dulux) - [Wattyl profile](/demand/au/brands/wattyl) - [All paint brands in Australia](/demand/au/categories/au-paint-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dulux or Wattyl more popular in search? In September 2026, Dulux had more branded searches than Wattyl among paint brands in Australia. Dulux had about 33,100 branded searches, while Wattyl had 5,400. Dulux made up 57.5% of all paint brand searches we track, and Wattyl accounted for 9.4%. ## Cite this page Brandwave. "Dulux vs Wattyl: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/dulux-vs-wattyl This page is also available as HTML at https://gobrandwave.com/demand/au/compare/dulux-vs-wattyl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.