--- title: "Ducati vs Harley-Davidson: Which is searched more in Australia?" description: "Is Ducati or Harley-Davidson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ducati-vs-harley-davidson" publisher: "Brandwave" --- # Ducati vs Harley-Davidson: Which is searched more in Australia? Is Ducati or Harley-Davidson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ducati and Harley-Davidson - **Competitive set**: Motorcycle brands - **Market**: Australia - **Month measured**: Sep 2026 - **Ducati Share of Search**: 9.5% - **Harley-Davidson Share of Search**: 26% ## Is Ducati or Harley-Davidson more popular in search? - In September 2026, Harley-Davidson had more branded searches than Ducati among motorcycle brands in Australia. Harley-Davidson had about 40,500 branded searches, while Ducati had 14,800. Harley-Davidson made up 26% of all motorcycle brand searches we track, and Ducati accounted for 9.5%. - Harley-Davidson was ahead of Ducati in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ducati’s share of searches among motorcycle brands in Australia moved from 10.5% to 9.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, Harley-Davidson’s share of searches among motorcycle brands in Australia moved from 28.6% to 26%, and its estimated monthly branded searches moved from 49.5K to 40.5K. ## Top motorcycle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Harley-Davidson was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Ducati did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kawasaki | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Honda Motorcycles | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Triumph | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Harley-Davidson | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Yamaha Motor | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | CFMOTO | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Royal Enfield | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Suzuki Motorcycles | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | KTM | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Ducati | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BMW Motorrad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about motorcycle brands - Asked ChatGPT "What's the best motorcycle brand for beginners in Australia?": 1. Honda Motorcycles, 2. Kawasaki, 3. Suzuki Motorcycles, 4. Royal Enfield - Asked ChatGPT "Which motorbike brand is most reliable?": 1. Honda Motorcycles, 2. Kawasaki - Asked ChatGPT "What are the best value motorcycles in Australia?": 1. Kawasaki, 2. CFMOTO, 3. Royal Enfield - Searched Google, AI Overview "motorcycles": 1. Yamaha Motor, 2. Honda Motorcycles, 3. Kawasaki, 4. Harley-Davidson, 5. Triumph, 6. KTM - Searched Google, AI Overview "motorbikes": 1. Triumph, 2. Harley-Davidson Not named in any answer: Ducati and BMW Motorrad. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia motorcycle brands in September 2026? - Estimated monthly branded searches for Ducati in Australia fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. - Estimated monthly branded searches for Harley-Davidson in Australia fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## Month by month | Month | Ducati estimated searches | Ducati Share of Search | Ducati rank | Harley-Davidson estimated searches | Harley-Davidson Share of Search | Harley-Davidson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 10.5% | 4 | 49.5K | 28.6% | 1 | | Nov 2025 | 18.1K | 10.5% | 4 | 49.5K | 28.8% | 1 | | Dec 2025 | 14.8K | 9.4% | 5 | 49.5K | 31.3% | 1 | | Jan 2026 | 18.1K | 11.6% | 4 | 40.5K | 25.8% | 1 | | Feb 2026 | 14.8K | 9.7% | 5 | 40.5K | 26.6% | 1 | | Mar 2026 | 18.1K | 9.9% | 5 | 49.5K | 27% | 1 | | Apr 2026 | 14.8K | 8.4% | 6 | 40.5K | 23.1% | 1 | | May 2026 | 18.1K | 10.4% | 4 | 49.5K | 28.3% | 1 | | Jun 2026 | 14.8K | 9.8% | 4 | 40.5K | 26.8% | 1 | | Jul 2026 | 14.8K | 10% | 4 | 40.5K | 27.3% | 1 | | Aug 2026 | 14.8K | 9.5% | 5 | 40.5K | 25.9% | 1 | | Sep 2026 | 14.8K | 9.5% | 5 | 40.5K | 26% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Ducati’s and Harley-Davidson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ducati**: Measured on the search term “ducati”. - **Harley-Davidson**: Measured on the search term “harley davidson”. - [Ducati profile](/demand/au/brands/ducati) - [Harley-Davidson profile](/demand/au/brands/harley-davidson) - [All motorcycle brands in Australia](/demand/au/categories/au-motorcycle-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ducati or Harley-Davidson more popular in search? In September 2026, Harley-Davidson had more branded searches than Ducati among motorcycle brands in Australia. Harley-Davidson had about 40,500 branded searches, while Ducati had 14,800. Harley-Davidson made up 26% of all motorcycle brand searches we track, and Ducati accounted for 9.5%. ## Cite this page Brandwave. "Ducati vs Harley-Davidson: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ducati-vs-harley-davidson This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ducati-vs-harley-davidson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.