--- title: "Dr. Jart+ vs Laneige: Which is searched more in Australia?" description: "Is Dr. Jart+ or Laneige more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Korean skincare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/dr-jart-vs-laneige" publisher: "Brandwave" --- # Dr. Jart+ vs Laneige: Which is searched more in Australia? Is Dr. Jart+ or Laneige more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Korean skincare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dr. Jart+ and Laneige - **Competitive set**: Korean skincare brands - **Market**: Australia - **Month measured**: Sep 2026 - **Dr. Jart+ Share of Search**: 1.9% - **Laneige Share of Search**: 9.7% ## Is Dr. Jart+ or Laneige more popular in search? - In September 2026, Laneige had more branded searches than Dr. Jart+ among Korean skincare brands in Australia. Laneige had about 14,800 branded searches, while Dr. Jart+ had 2,900. Laneige made up 9.7% of all Korean skincare brand searches we track, and Dr. Jart+ accounted for 1.9%. - Laneige was ahead of Dr. Jart+ in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dr. Jart+’s share of searches among Korean skincare brands in Australia moved from 3.6% to 1.9%, and its estimated monthly branded searches moved from 4.4K to 2.9K. - Across the 12 months ending September 2026, Laneige’s share of searches among Korean skincare brands in Australia moved from 18.3% to 9.7%, and its estimated monthly branded searches moved from 22.2K to 14.8K. ## Top Korean skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Laneige was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Dr. Jart+ was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Laneige was listed before Dr. Jart+ in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beauty of Joseon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | COSRX | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | SKIN1004 | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Round Lab | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Anua | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Laneige | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Medicube | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Dr. Jart+ | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Innisfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Torriden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sulwhasoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Some By Mi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Korean skincare brands - Asked ChatGPT "Which Korean skincare brand should I try?": 1. Beauty of Joseon, 2. Anua, 3. COSRX, 4. SKIN1004 - Asked ChatGPT "What are the best Korean skincare brands?": 1. Beauty of Joseon, 2. COSRX, 3. SKIN1004, 4. Round Lab, 5. Anua, 6. Laneige, 7. Medicube, 8. Dr. Jart+ - Asked ChatGPT "What's the best Korean sunscreen?": 1. Beauty of Joseon, 2. Round Lab, 3. SKIN1004 - Searched Google, AI Overview "korean skincare": 1. COSRX, 2. Beauty of Joseon, 3. SKIN1004, 4. Laneige, 5. Medicube, 6. Round Lab - Searched Google, AI Overview "k beauty": 1. COSRX, 2. Beauty of Joseon, 3. SKIN1004, 4. Medicube Not named in any answer: Innisfree, Torriden, Sulwhasoo and Some By Mi. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia Korean skincare brands in September 2026? - In September 2026, Anua overtook Laneige to rank 3rd among Korean skincare brands in Australia, with 9.7% of the searches. - In September 2026, Laneige gained share of searches among Korean skincare brands in Australia, from 9% to 9.7%. - Estimated monthly branded searches for Dr. Jart+ in Australia fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. ## Month by month | Month | Dr. Jart+ estimated searches | Dr. Jart+ Share of Search | Dr. Jart+ rank | Laneige estimated searches | Laneige Share of Search | Laneige rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 3.6% | 9 | 22.2K | 18.3% | 3 | | Nov 2025 | 4.4K | 2.7% | 9 | 33.1K | 20.5% | 2 | | Dec 2025 | 3.6K | 2.7% | 9 | 27.1K | 20.2% | 2 | | Jan 2026 | 3.6K | 2.6% | 10 | 22.2K | 15.9% | 3 | | Feb 2026 | 2.9K | 2.7% | 10 | 18.1K | 16.7% | 3 | | Mar 2026 | 2.9K | 2.4% | 11 | 18.1K | 15.2% | 3 | | Apr 2026 | 2.9K | 2.3% | 10 | 14.8K | 11.6% | 3 | | May 2026 | 3.6K | 2.4% | 10 | 14.8K | 9.9% | 3 | | Jun 2026 | 3.6K | 2.5% | 10 | 14.8K | 10.3% | 3 | | Jul 2026 | 4.4K | 2.7% | 10 | 14.8K | 9% | 3 | | Aug 2026 | 3.6K | 2.2% | 10 | 14.8K | 9% | 3 | | Sep 2026 | 2.9K | 1.9% | 10 | 14.8K | 9.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Dr. Jart+’s and Laneige’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dr. Jart+**: Measured on the search term “dr jart”. - **Laneige**: Measured on the search term “laneige”. - [Dr. Jart+ profile](/demand/au/brands/dr-jart) - [Laneige profile](/demand/au/brands/laneige) - [All Korean skincare brands in Australia](/demand/au/categories/au-korean-skincare-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dr. Jart+ or Laneige more popular in search? In September 2026, Laneige had more branded searches than Dr. Jart+ among Korean skincare brands in Australia. Laneige had about 14,800 branded searches, while Dr. Jart+ had 2,900. Laneige made up 9.7% of all Korean skincare brand searches we track, and Dr. Jart+ accounted for 1.9%. ## Cite this page Brandwave. "Dr. Jart+ vs Laneige: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/dr-jart-vs-laneige This page is also available as HTML at https://gobrandwave.com/demand/au/compare/dr-jart-vs-laneige. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.