--- title: "Dr Denim vs Outland Denim: Which is searched more in Australia?" description: "Is Dr Denim or Outland Denim more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Denim brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/dr-denim-vs-outland-denim" publisher: "Brandwave" --- # Dr Denim vs Outland Denim: Which is searched more in Australia? Is Dr Denim or Outland Denim more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Denim brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dr Denim and Outland Denim - **Competitive set**: Denim brands - **Market**: Australia - **Month measured**: Sep 2026 - **Dr Denim Share of Search**: 0.84% - **Outland Denim Share of Search**: 1.1% ## Is Dr Denim or Outland Denim more popular in search? - In September 2026, Outland Denim had more branded searches than Dr Denim among denim brands in Australia. Outland Denim had about 1,300 branded searches, while Dr Denim had 1,000. Outland Denim made up 1.1% of all denim brand searches we track, and Dr Denim accounted for 0.84%. - The lead changed hands 2 times in the 12 months ending September 2026: Dr Denim took it in April 2026, Outland Denim took it in July 2026. - Across the 12 months ending September 2026, Dr Denim’s share of searches among denim brands in Australia moved from 1.3% to 0.84%, and its estimated monthly branded searches moved from 1.6K to 1K. - Across the 12 months ending September 2026, Outland Denim’s share of searches among denim brands in Australia moved from 1.6% to 1.1%, and its estimated monthly branded searches moved from 1.9K to 1.3K. ## Top denim brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Outland Denim was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dr Denim did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Levi's | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Wrangler | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Neuw | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Nobody Denim | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Abrand | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Rolla's | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Ksubi | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Nudie Jeans | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Outland Denim | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Jeanswest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dr Denim | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about denim brands - Asked ChatGPT "Which jeans brand should I buy in Australia?": 1. Levi's, 2. Wrangler, 3. Neuw, 4. Rolla's - Asked ChatGPT "What are the best denim brands in Australia?": 1. Nobody Denim, 2. Neuw, 3. Abrand, 4. Ksubi, 5. Rolla's, 6. Levi's, 7. Outland Denim - Asked ChatGPT "Which jeans last the longest?": 1. Wrangler, 2. Levi's, 3. Nudie Jeans - Searched Google, AI Overview "jeans": named none of the brands we track - Searched Google, AI Overview "womens jeans": 1. Nobody Denim Not named in any answer: Jeanswest, Lee and Dr Denim. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia denim brands in September 2026? - Estimated monthly branded searches for Dr Denim in Australia fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026. - Estimated monthly branded searches for Outland Denim in Australia fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026. ## Month by month | Month | Dr Denim estimated searches | Dr Denim Share of Search | Dr Denim rank | Outland Denim estimated searches | Outland Denim Share of Search | Outland Denim rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 1.3% | 12 | 1.9K | 1.6% | 11 | | Nov 2025 | 1.9K | 1.2% | 11 | 1.9K | 1.2% | 12 | | Dec 2025 | 1.3K | 1% | 11 | 1.3K | 1% | 12 | | Jan 2026 | 1K | 0.85% | 12 | 1.3K | 1.1% | 11 | | Feb 2026 | 1K | 1% | 12 | 1.6K | 1.6% | 11 | | Mar 2026 | 1.6K | 1.2% | 12 | 1.9K | 1.4% | 11 | | Apr 2026 | 1.9K | 1.3% | 11 | 1.6K | 1.1% | 12 | | May 2026 | 1.9K | 1.1% | 11 | 1.9K | 1.1% | 12 | | Jun 2026 | 1.9K | 1.2% | 11 | 1.6K | 1% | 12 | | Jul 2026 | 1.3K | 0.9% | 12 | 1.6K | 1.1% | 11 | | Aug 2026 | 1.6K | 1.1% | 12 | 1.9K | 1.3% | 11 | | Sep 2026 | 1K | 0.84% | 12 | 1.3K | 1.1% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Dr Denim’s and Outland Denim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dr Denim**: Measured on the search term “dr denim”. - **Outland Denim**: Measured on the search term “outland denim”. - [Dr Denim profile](/demand/au/brands/dr-denim) - [Outland Denim profile](/demand/au/brands/outland-denim) - [All denim brands in Australia](/demand/au/categories/au-denim-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dr Denim or Outland Denim more popular in search? In September 2026, Outland Denim had more branded searches than Dr Denim among denim brands in Australia. Outland Denim had about 1,300 branded searches, while Dr Denim had 1,000. Outland Denim made up 1.1% of all denim brand searches we track, and Dr Denim accounted for 0.84%. ## Cite this page Brandwave. "Dr Denim vs Outland Denim: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/dr-denim-vs-outland-denim This page is also available as HTML at https://gobrandwave.com/demand/au/compare/dr-denim-vs-outland-denim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.