--- title: "Dove vs Lux: Which is searched more in Australia?" description: "Is Dove or Lux more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/dove-vs-lux" publisher: "Brandwave" --- # Dove vs Lux: Which is searched more in Australia? Is Dove or Lux more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dove and Lux - **Competitive set**: Body wash and soap brands - **Market**: Australia - **Month measured**: Sep 2026 - **Dove Share of Search**: 34.5% - **Lux Share of Search**: 1.7% ## Is Dove or Lux more popular in search? - In September 2026, Dove had more branded searches than Lux among body wash and soap brands in Australia. Dove had about 18,100 branded searches, while Lux had 880. Dove made up 34.5% of all body wash and soap brand searches we track, and Lux accounted for 1.7%. - Dove was ahead of Lux in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dove’s share of searches among body wash and soap brands in Australia moved from 37% to 34.5%, and its estimated monthly branded searches moved from 14.8K to 18.1K. - Across the 12 months ending September 2026, Lux’s share of searches among body wash and soap brands in Australia moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 720 to 880. ## Top body wash and soap brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Dove was mentioned in two out of three: in two of the three ChatGPT answers. Lux did not appear in any of the three answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Dove | 2 of 3 | 2 of 3 | | Palmolive | 1 of 3 | 1 of 3 | | Aesop | 1 of 3 | 1 of 3 | | Dettol | 0 of 3 | 0 of 3 | | QV Skincare | 1 of 3 | 1 of 3 | | Sukin | 1 of 3 | 1 of 3 | | Radox | 0 of 3 | 0 of 3 | | Nivea | 0 of 3 | 0 of 3 | | Protex | 0 of 3 | 0 of 3 | | Lux | 0 of 3 | 0 of 3 | ## Every AI answer about body wash and soap brands - Asked ChatGPT "Which body wash should I buy in Australia?": 1. Dove - Asked ChatGPT "What are the best body wash brands in Australia?": 1. QV Skincare, 2. Dove, 3. Palmolive, 4. Aesop, 5. Sukin - Asked ChatGPT "What's the best body wash for sensitive skin?": named none of the brands we track Not named in any answer: Dettol, Radox, Nivea, Protex and Lux. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia body wash and soap brands in September 2026? - In September 2026, Dove gained share of searches among body wash and soap brands in Australia, from 32% to 34.5%. - Estimated monthly branded searches for Lux in Australia rose 22.2% over 12 measured months, from 720 to 880 in September 2026. ## Month by month | Month | Dove estimated searches | Dove Share of Search | Dove rank | Lux estimated searches | Lux Share of Search | Lux rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 37% | 1 | 720 | 1.8% | 10 | | Nov 2025 | 14.8K | 36.5% | 1 | 720 | 1.8% | 10 | | Dec 2025 | 12.1K | 30.4% | 1 | 720 | 1.8% | 10 | | Jan 2026 | 14.8K | 36.8% | 1 | 720 | 1.8% | 10 | | Feb 2026 | 12.1K | 34.2% | 1 | 590 | 1.7% | 10 | | Mar 2026 | 14.8K | 34.4% | 1 | 590 | 1.4% | 10 | | Apr 2026 | 12.1K | 30.5% | 1 | 720 | 1.8% | 10 | | May 2026 | 14.8K | 37.5% | 1 | 720 | 1.8% | 10 | | Jun 2026 | 18.1K | 41.1% | 1 | 720 | 1.6% | 10 | | Jul 2026 | 18.1K | 36.7% | 1 | 720 | 1.5% | 10 | | Aug 2026 | 14.8K | 32% | 1 | 720 | 1.6% | 10 | | Sep 2026 | 18.1K | 34.5% | 1 | 880 | 1.7% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Dove’s and Lux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dove**: Measured on the search term “dove body wash”. - **Lux**: Measured on the search term “lux soap”. - [Dove profile](/demand/au/brands/dove) - [Lux profile](/demand/au/brands/lux) - [All body wash and soap brands in Australia](/demand/au/categories/au-body-wash-and-soap-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dove or Lux more popular in search? In September 2026, Dove had more branded searches than Lux among body wash and soap brands in Australia. Dove had about 18,100 branded searches, while Lux had 880. Dove made up 34.5% of all body wash and soap brand searches we track, and Lux accounted for 1.7%. ## Cite this page Brandwave. "Dove vs Lux: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/dove-vs-lux This page is also available as HTML at https://gobrandwave.com/demand/au/compare/dove-vs-lux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.