--- title: "Doulton vs Zip Water: Which is searched more in Australia?" description: "Is Doulton or Zip Water more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Water filter brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/doulton-vs-zip-water" publisher: "Brandwave" --- # Doulton vs Zip Water: Which is searched more in Australia? Is Doulton or Zip Water more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Water filter brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Doulton and Zip Water - **Competitive set**: Water filter brands - **Market**: Australia - **Month measured**: Sep 2026 - **Doulton Share of Search**: 28.7% - **Zip Water Share of Search**: 22.3% ## Is Doulton or Zip Water more popular in search? - In September 2026, Doulton had more branded searches than Zip Water among water filter brands in Australia. Doulton had about 8,100 branded searches, while Zip Water had 6,300. Doulton made up 28.7% of all water filter brand searches we track, and Zip Water accounted for 22.3%. - Doulton was ahead of Zip Water in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Doulton’s share of searches among water filter brands in Australia moved from 27.2% to 28.7%, and its estimated monthly branded searches held steady at 8.1K. - Across the 12 months ending September 2026, Zip Water’s share of searches among water filter brands in Australia moved from 22.9% to 22.3%, and its estimated monthly branded searches moved from 6.8K to 6.3K. ## Top water filter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Doulton nor Zip Water showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Puretec | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Brita | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Waterdrop | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Doulton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zip Water | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Billi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zen Water Systems | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about water filter brands - Asked ChatGPT "Which water filter should I buy for my home in Australia?": 1. Brita, 2. Waterdrop - Asked ChatGPT "What are the best water filter brands in Australia?": 1. Puretec, 2. Brita, 3. Waterdrop - Asked ChatGPT "What's the best filtered water tap for a kitchen?": 1. Puretec, 2. Waterdrop - Searched Google, AI Overview "water filter": 1. Brita, 2. Waterdrop - Searched Google, AI Overview "water filter jug": 1. Brita Not named in any answer: Doulton, Zip Water, Billi and Zen Water Systems. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia water filter brands in September 2026? - In September 2026, Zip Water gained share of searches among water filter brands in Australia, from 20.8% to 22.3%. - In September 2026, Doulton lost share of searches among water filter brands in Australia, from 36.9% to 28.7%. ## Month by month | Month | Doulton estimated searches | Doulton Share of Search | Doulton rank | Zip Water estimated searches | Zip Water Share of Search | Zip Water rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 27.2% | 1 | 6.8K | 22.9% | 2 | | Nov 2025 | 12.1K | 32.5% | 1 | 9.8K | 26.4% | 2 | | Dec 2025 | 14.8K | 42.9% | 1 | 6K | 17.4% | 2 | | Jan 2026 | 9.9K | 31% | 1 | 6K | 18.8% | 2 | | Feb 2026 | 6.6K | 24.8% | 1 | 6K | 22.6% | 2 | | Mar 2026 | 8.1K | 28% | 1 | 6.8K | 23.5% | 2 | | Apr 2026 | 8.1K | 28.4% | 1 | 6.3K | 22.1% | 2 | | May 2026 | 8.1K | 28.7% | 1 | 6.3K | 22.3% | 2 | | Jun 2026 | 6.6K | 24.7% | 1 | 6.3K | 23.5% | 2 | | Jul 2026 | 9.9K | 32.9% | 1 | 6.3K | 21% | 2 | | Aug 2026 | 12.1K | 36.9% | 1 | 6.8K | 20.8% | 2 | | Sep 2026 | 8.1K | 28.7% | 1 | 6.3K | 22.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Doulton’s and Zip Water’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Doulton**: Measured on the search term “doulton”. - **Zip Water**: Measured on the search terms “zip hydrotap” and “zip water”, summed into one figure. - [Doulton profile](/demand/au/brands/doulton) - [Zip Water profile](/demand/au/brands/zip-water) - [All water filter brands in Australia](/demand/au/categories/au-water-filter-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Doulton or Zip Water more popular in search? In September 2026, Doulton had more branded searches than Zip Water among water filter brands in Australia. Doulton had about 8,100 branded searches, while Zip Water had 6,300. Doulton made up 28.7% of all water filter brand searches we track, and Zip Water accounted for 22.3%. ## Cite this page Brandwave. "Doulton vs Zip Water: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/doulton-vs-zip-water This page is also available as HTML at https://gobrandwave.com/demand/au/compare/doulton-vs-zip-water. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.