--- title: "Doritos vs Kettle: Which is searched more in Australia?" description: "Is Doritos or Kettle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chip brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/doritos-vs-kettle-chips" publisher: "Brandwave" --- # Doritos vs Kettle: Which is searched more in Australia? Is Doritos or Kettle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chip brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Doritos and Kettle - **Competitive set**: Chip brands - **Market**: Australia - **Month measured**: Sep 2026 - **Doritos Share of Search**: 34.6% - **Kettle Share of Search**: 18.9% ## Is Doritos or Kettle more popular in search? - In September 2026, Doritos had more branded searches than Kettle among chip brands in Australia. Doritos had about 18,100 branded searches, while Kettle had 9,900. Doritos made up 34.6% of all chip brand searches we track, and Kettle accounted for 18.9%. - Doritos was ahead of Kettle in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Doritos’ share of searches among chip brands in Australia moved from 34.8% to 34.6%, and its estimated monthly branded searches moved from 14.8K to 18.1K. - Across the 12 months ending September 2026, Kettle’s share of searches among chip brands in Australia moved from 15.5% to 18.9%, and its estimated monthly branded searches moved from 6.6K to 9.9K. ## Top chip brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kettle appeared in all four answers. Doritos was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kettle was listed before Doritos in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Smith's | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Kettle | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Red Rock Deli | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Thins | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Doritos | 5th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about chip brands - Asked ChatGPT "What's the best chip brand in Australia?": 1. Smith's, 2. Kettle, 3. Red Rock Deli, 4. Thins, 5. Doritos - Asked ChatGPT "Which brand of potato chips in Australia tastes best?": 1. Kettle, 2. Red Rock Deli, 3. Smith's - Asked ChatGPT "What are the most popular chip brands in Australia?": 1. Smith's, 2. Red Rock Deli, 3. Kettle, 4. Thins, 5. Doritos - Searched Google, AI Overview "potato chips": 1. Smith's, 2. Thins, 3. Kettle Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia chip brands in September 2026? - In September 2026, Kettle gained share of searches among chip brands in Australia, from 13.3% to 18.9%. - In September 2026, Doritos lost share of searches among chip brands in Australia, from 36.4% to 34.6%. ## Month by month | Month | Doritos estimated searches | Doritos Share of Search | Doritos rank | Kettle estimated searches | Kettle Share of Search | Kettle rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 34.8% | 1 | 6.6K | 15.5% | 3 | | Nov 2025 | 14.8K | 34% | 1 | 6.6K | 15.2% | 4 | | Dec 2025 | 12.1K | 33.7% | 1 | 5.4K | 15% | 4 | | Jan 2026 | 12.1K | 32.6% | 1 | 6.6K | 17.8% | 3 | | Feb 2026 | 14.8K | 39.6% | 1 | 5.4K | 14.4% | 3 | | Mar 2026 | 14.8K | 34.8% | 1 | 6.6K | 15.5% | 3 | | Apr 2026 | 14.8K | 35.8% | 1 | 6.6K | 16% | 3 | | May 2026 | 14.8K | 32.7% | 1 | 6.6K | 14.6% | 3 | | Jun 2026 | 18.1K | 35.4% | 1 | 6.6K | 12.9% | 3 | | Jul 2026 | 14.8K | 30.2% | 2 | 6.6K | 13.5% | 3 | | Aug 2026 | 18.1K | 36.4% | 1 | 6.6K | 13.3% | 3 | | Sep 2026 | 18.1K | 34.6% | 1 | 9.9K | 18.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Doritos’ and Kettle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Doritos**: Measured on the search term “doritos”. - **Kettle**: Measured on the search term “kettle chips”. - [Doritos profile](/demand/au/brands/doritos) - [Kettle profile](/demand/au/brands/kettle-chips) - [All chip brands in Australia](/demand/au/categories/au-chip-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Doritos or Kettle more popular in search? In September 2026, Doritos had more branded searches than Kettle among chip brands in Australia. Doritos had about 18,100 branded searches, while Kettle had 9,900. Doritos made up 34.6% of all chip brand searches we track, and Kettle accounted for 18.9%. ## Cite this page Brandwave. "Doritos vs Kettle: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/doritos-vs-kettle-chips This page is also available as HTML at https://gobrandwave.com/demand/au/compare/doritos-vs-kettle-chips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.