--- title: "Domino's vs Pizza Hut: Which is searched more in Australia?" description: "Is Domino's or Pizza Hut more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pizza chains set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/dominos-vs-pizza-hut" publisher: "Brandwave" --- # Domino's vs Pizza Hut: Which is searched more in Australia? Is Domino's or Pizza Hut more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pizza chains set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Domino's and Pizza Hut - **Competitive set**: Pizza chains - **Market**: Australia - **Month measured**: Sep 2026 - **Domino's Share of Search**: 63.5% - **Pizza Hut Share of Search**: 28.4% ## Is Domino's or Pizza Hut more popular in search? - In September 2026, Domino's had more branded searches than Pizza Hut among pizza chains in Australia. Domino's had about 823,000 branded searches, while Pizza Hut had 368,000. Domino's made up 63.5% of all pizza chain searches we track, and Pizza Hut accounted for 28.4%. - Domino's was ahead of Pizza Hut in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Domino's’ share of searches among pizza chains in Australia moved from 60% to 63.5%, and its estimated monthly branded searches moved from 1M to 823K. - Across the 12 months ending September 2026, Pizza Hut’s share of searches among pizza chains in Australia moved from 33% to 28.4%, and its estimated monthly branded searches moved from 550K to 368K. ## Top pizza chains in ChatGPT and Google AI Overviews In three ChatGPT questions, both Domino's and Pizza Hut showed up in all three answers. Domino's was listed before Pizza Hut in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Domino's | 1st | 3 of 3 | 3 of 3 | | Pizza Capers | 2nd | 2 of 3 | 2 of 3 | | Pizza Hut | 3rd | 3 of 3 | 3 of 3 | | Crust Pizza | 4th | 1 of 3 | 1 of 3 | | La Porchetta | 4th | 1 of 3 | 1 of 3 | ## Every AI answer about pizza chains - Asked ChatGPT "Which pizza chain has the best pizza in Australia?": 1. Pizza Capers, 2. Domino's, 3. Pizza Hut, 4. Crust Pizza - Asked ChatGPT "What are the best pizza chains in Australia?": 1. Pizza Capers, 2. Domino's, 3. Pizza Hut, 4. La Porchetta - Asked ChatGPT "Which pizza chain in Australia has the best value for delivery?": 1. Domino's, 2. Pizza Hut Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia pizza chains in September 2026? - In September 2026, Domino's gained share of searches among pizza chains in Australia, from 58.4% to 63.5%. - In September 2026, Pizza Hut lost share of searches among pizza chains in Australia, from 31.9% to 28.4%. ## Month by month | Month | Domino's estimated searches | Domino's Share of Search | Domino's rank | Pizza Hut estimated searches | Pizza Hut Share of Search | Pizza Hut rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 60% | 1 | 550K | 33% | 2 | | Nov 2025 | 823K | 55.7% | 1 | 550K | 37.3% | 2 | | Dec 2025 | 1M | 60% | 1 | 550K | 33% | 2 | | Jan 2026 | 823K | 55.2% | 1 | 550K | 36.9% | 2 | | Feb 2026 | 673K | 55.2% | 1 | 450K | 36.9% | 2 | | Mar 2026 | 823K | 60.1% | 1 | 450K | 32.9% | 2 | | Apr 2026 | 823K | 60.1% | 1 | 450K | 32.9% | 2 | | May 2026 | 823K | 59.5% | 1 | 450K | 32.6% | 2 | | Jun 2026 | 823K | 64% | 1 | 368K | 28.6% | 2 | | Jul 2026 | 823K | 63.4% | 1 | 368K | 28.3% | 2 | | Aug 2026 | 673K | 58.4% | 1 | 368K | 31.9% | 2 | | Sep 2026 | 823K | 63.5% | 1 | 368K | 28.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Domino's’ and Pizza Hut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Domino's**: Measured on the search terms “domino's” and “dominos”, summed into one figure. - **Pizza Hut**: Measured on the search term “pizza hut”. - [Domino's profile](/demand/au/brands/dominos) - [Pizza Hut profile](/demand/au/brands/pizza-hut) - [All pizza chains in Australia](/demand/au/categories/au-pizza-chains): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Domino's or Pizza Hut more popular in search? In September 2026, Domino's had more branded searches than Pizza Hut among pizza chains in Australia. Domino's had about 823,000 branded searches, while Pizza Hut had 368,000. Domino's made up 63.5% of all pizza chain searches we track, and Pizza Hut accounted for 28.4%. ## Cite this page Brandwave. "Domino's vs Pizza Hut: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/dominos-vs-pizza-hut This page is also available as HTML at https://gobrandwave.com/demand/au/compare/dominos-vs-pizza-hut. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.