--- title: "Domayne vs Early Settler: Which is searched more in Australia?" description: "Is Domayne or Early Settler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor furniture retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/domayne-vs-early-settler" publisher: "Brandwave" --- # Domayne vs Early Settler: Which is searched more in Australia? Is Domayne or Early Settler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor furniture retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Domayne and Early Settler - **Competitive set**: Outdoor furniture retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Domayne Share of Search**: 1.8% - **Early Settler Share of Search**: 4.2% ## Is Domayne or Early Settler more popular in search? - In September 2026, Early Settler had more branded searches than Domayne among outdoor furniture retailers in Australia. Early Settler had about 4,400 branded searches, while Domayne had 1,900. Early Settler made up 4.2% of all outdoor furniture retailer searches we track, and Domayne accounted for 1.8%. - Early Settler was ahead of Domayne in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Domayne’s share of searches among outdoor furniture retailers in Australia moved from 1.9% to 1.8%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 12 months ending September 2026, Early Settler’s share of searches among outdoor furniture retailers in Australia moved from 2.9% to 4.2%, and its estimated monthly branded searches moved from 3.6K to 4.4K. ## Top outdoor furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Early Settler was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Domayne did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Temple & Webster | 1st | 0 of 3 | 2 of 2 | 2 of 5 | | Bunnings | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Amart Furniture | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Fantastic Furniture | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Freedom | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Early Settler | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Kmart | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Harvey Norman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eco Outdoor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Big W | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cosh Living | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Domayne | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Barbeques Galore | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about outdoor furniture retailers - Asked ChatGPT "Where's the best place to buy outdoor furniture in Australia?": 1. Amart Furniture - Asked ChatGPT "Which outdoor furniture holds up best in the Australian sun?": 1. Bunnings - Asked ChatGPT "What's a good store for an affordable outdoor dining setting in Australia?": 1. Bunnings, 2. Fantastic Furniture, 3. Kmart - Searched Google, AI Overview "outdoor furniture": 1. Temple & Webster, 2. Freedom, 3. Fantastic Furniture - Searched Google, AI Overview "outdoor furniture sale": 1. Amart Furniture, 2. Early Settler, 3. Temple & Webster Not named in any answer: Harvey Norman, Eco Outdoor, Big W, Cosh Living, Domayne and Barbeques Galore. Brands are listed in the order each answer named them. The answers were collected in Australia on October 28, 2026. ## How did search popularity change for Australia outdoor furniture retailers in September 2026? - In September 2026, Domayne rose from 12th to 11th among outdoor furniture retailers in Australia. - In September 2026, Early Settler rose from 8th to 7th among outdoor furniture retailers in Australia. ## Month by month | Month | Domayne estimated searches | Domayne Share of Search | Domayne rank | Early Settler estimated searches | Early Settler Share of Search | Early Settler rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 1.9% | 12 | 3.6K | 2.9% | 9 | | Nov 2025 | 2.9K | 2.3% | 12 | 5.4K | 4.3% | 8 | | Dec 2025 | 2.4K | 2% | 12 | 4.4K | 3.7% | 8 | | Jan 2026 | 1.9K | 2.2% | 11 | 4.4K | 5.2% | 7 | | Feb 2026 | 1.6K | 2.4% | 10 | 2.4K | 3.6% | 9 | | Mar 2026 | 1.6K | 2.4% | 10 | 2.4K | 3.6% | 8 | | Apr 2026 | 1K | 1.6% | 12 | 1.9K | 3% | 9 | | May 2026 | 880 | 1.8% | 12 | 1.6K | 3.2% | 9 | | Jun 2026 | 880 | 1.7% | 13 | 1.6K | 3% | 9 | | Jul 2026 | 880 | 1.6% | 12 | 1.6K | 2.9% | 9 | | Aug 2026 | 1.3K | 1.7% | 12 | 2.9K | 3.9% | 8 | | Sep 2026 | 1.9K | 1.8% | 11 | 4.4K | 4.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Domayne’s and Early Settler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Domayne**: Measured on the search term “domayne outdoor furniture”. - **Early Settler**: Measured on the search term “early settler outdoor furniture”. - [Domayne profile](/demand/au/brands/domayne) - [Early Settler profile](/demand/au/brands/early-settler) - [All outdoor furniture retailers in Australia](/demand/au/categories/au-outdoor-furniture-retailers): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Domayne or Early Settler more popular in search? In September 2026, Early Settler had more branded searches than Domayne among outdoor furniture retailers in Australia. Early Settler had about 4,400 branded searches, while Domayne had 1,900. Early Settler made up 4.2% of all outdoor furniture retailer searches we track, and Domayne accounted for 1.8%. ## Cite this page Brandwave. "Domayne vs Early Settler: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/domayne-vs-early-settler This page is also available as HTML at https://gobrandwave.com/demand/au/compare/domayne-vs-early-settler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.