--- title: "Domain vs realestate.com.au: Which is searched more in Australia?" description: "Is Domain or realestate.com.au more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Property portals set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/domain-au-vs-realestate-com-au" publisher: "Brandwave" --- # Domain vs realestate.com.au: Which is searched more in Australia? Is Domain or realestate.com.au more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Property portals set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Domain and realestate.com.au - **Competitive set**: Property portals - **Market**: Australia - **Month measured**: Sep 2026 - **Domain Share of Search**: 26.4% - **realestate.com.au Share of Search**: 55.5% ## Is Domain or realestate.com.au more popular in search? - In September 2026, realestate.com.au had more branded searches than Domain among property portals in Australia. realestate.com.au had about 301,000 branded searches, while Domain had 143,000. realestate.com.au made up 55.5% of all property portal searches we track, and Domain accounted for 26.4%. - realestate.com.au was ahead of Domain in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Domain’s share of searches among property portals in Australia moved from 17.4% to 26.4%, and its estimated monthly branded searches moved from 103K to 143K. - Across the 12 months ending September 2026, realestate.com.au’s share of searches among property portals in Australia moved from 62.4% to 55.5%, and its estimated monthly branded searches moved from 368K to 301K. ## Top property portals in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, realestate.com.au appeared in all five answers. Domain was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. realestate.com.au was listed before Domain in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | realestate.com.au | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Domain | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Homely | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | rent.com.au | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Allhomes | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about property portals - Asked ChatGPT "Which website should I use to search for a house in Australia?": 1. realestate.com.au, 2. Domain, 3. Homely - Asked ChatGPT "What are the best property websites in Australia?": 1. realestate.com.au, 2. Domain, 3. Homely, 4. Allhomes, 5. rent.com.au - Asked ChatGPT "What's the best website in Australia to find a rental property?": 1. realestate.com.au, 2. Domain, 3. rent.com.au - Searched Google, AI Overview "houses for sale": 1. realestate.com.au, 2. Domain - Searched Google, AI Overview "real estate": 1. realestate.com.au Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia property portals in September 2026? - In September 2026, Domain gained share of searches among property portals in Australia, from 23.1% to 26.4%. - In September 2026, realestate.com.au lost share of searches among property portals in Australia, from 58% to 55.5%. ## Month by month | Month | Domain estimated searches | Domain Share of Search | Domain rank | realestate.com.au estimated searches | realestate.com.au Share of Search | realestate.com.au rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 103K | 17.4% | 3 | 368K | 62.4% | 1 | | Nov 2025 | 100K | 17.7% | 2 | 368K | 64.8% | 1 | | Dec 2025 | 82.1K | 17.7% | 2 | 301K | 64.9% | 1 | | Jan 2026 | 120K | 20.4% | 2 | 368K | 62.6% | 1 | | Feb 2026 | 120K | 23.1% | 2 | 301K | 58% | 1 | | Mar 2026 | 120K | 20.4% | 2 | 368K | 62.7% | 1 | | Apr 2026 | 120K | 23% | 2 | 301K | 57.8% | 1 | | May 2026 | 120K | 20.4% | 2 | 368K | 62.7% | 1 | | Jun 2026 | 100K | 20.1% | 2 | 301K | 60.3% | 1 | | Jul 2026 | 100K | 20.2% | 2 | 301K | 60.4% | 1 | | Aug 2026 | 120K | 23.1% | 2 | 301K | 58% | 1 | | Sep 2026 | 143K | 26.4% | 2 | 301K | 55.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Domain’s and realestate.com.au’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Domain**: Measured on the search terms “domain real estate” and “domain.com.au”, summed into one figure. - **realestate.com.au**: Measured on the search term “realestate.com.au”. - [Domain profile](/demand/au/brands/domain-au) - [realestate.com.au profile](/demand/au/brands/realestate-com-au) - [All property portals in Australia](/demand/au/categories/au-property-portals): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Domain or realestate.com.au more popular in search? In September 2026, realestate.com.au had more branded searches than Domain among property portals in Australia. realestate.com.au had about 301,000 branded searches, while Domain had 143,000. realestate.com.au made up 55.5% of all property portal searches we track, and Domain accounted for 26.4%. ## Cite this page Brandwave. "Domain vs realestate.com.au: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/domain-au-vs-realestate-com-au This page is also available as HTML at https://gobrandwave.com/demand/au/compare/domain-au-vs-realestate-com-au. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.