--- title: "Dodo vs Exetel: Which is searched more in Australia?" description: "Is Dodo or Exetel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the NBN providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/dodo-vs-exetel" publisher: "Brandwave" --- # Dodo vs Exetel: Which is searched more in Australia? Is Dodo or Exetel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the NBN providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dodo and Exetel - **Competitive set**: NBN providers - **Market**: Australia - **Month measured**: Sep 2026 - **Dodo Share of Search**: 5.3% - **Exetel Share of Search**: 4.3% ## Is Dodo or Exetel more popular in search? - In September 2026, Dodo had more branded searches than Exetel among NBN providers in Australia. Dodo had about 33,100 branded searches, while Exetel had 27,100. Dodo made up 5.3% of all NBN provider searches we track, and Exetel accounted for 4.3%. - The lead changed hands 3 times in the 12 months ending September 2026: Dodo took it in February 2026, Exetel took it in June 2026, Dodo took it in August 2026. - Across the 12 months ending September 2026, Dodo’s share of searches among NBN providers in Australia moved from 4.6% to 5.3%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Exetel’s share of searches among NBN providers in Australia moved from 5.6% to 4.3%, and its estimated monthly branded searches moved from 40.5K to 27.1K. ## Top NBN providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dodo was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Exetel was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Dodo was listed before Exetel in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aussie Broadband | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Superloop | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dodo | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Exetel | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Belong | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Leaptel | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Telstra | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | SpinTel | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Optus | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | TPG | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | iiNet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tangerine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about NBN providers - Asked ChatGPT "Which NBN provider should I switch to in Australia?": 1. Aussie Broadband, 2. Superloop, 3. Exetel, 4. SpinTel, 5. Telstra, 6. Optus, 7. TPG - Asked ChatGPT "What are the best NBN providers in Australia?": 1. Aussie Broadband, 2. Superloop, 3. Leaptel, 4. Dodo, 5. Telstra - Asked ChatGPT "What's the best NBN provider in Australia for fast speeds and good support?": 1. Aussie Broadband, 2. Superloop, 3. Leaptel - Searched Google, AI Overview "nbn plans": 1. Belong, 2. Dodo, 3. Exetel, 4. Telstra - Searched Google, AI Overview "best nbn provider": 1. Aussie Broadband, 2. Superloop, 3. Dodo, 4. SpinTel Not named in any answer: iiNet and Tangerine. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia NBN providers in September 2026? - Dodo’s share of searches among NBN providers in Australia has gained ground for 3 months in a row, from 4.5% to 5.3% in September 2026. - In September 2026, Exetel rose from 7th to 6th among NBN providers in Australia. ## Month by month | Month | Dodo estimated searches | Dodo Share of Search | Dodo rank | Exetel estimated searches | Exetel Share of Search | Exetel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 4.6% | 7 | 40.5K | 5.6% | 5 | | Nov 2025 | 33.1K | 4.6% | 5 | 33.1K | 4.6% | 6 | | Dec 2025 | 27.1K | 4.3% | 6 | 27.1K | 4.3% | 7 | | Jan 2026 | 33.1K | 4.9% | 5 | 33.1K | 4.9% | 6 | | Feb 2026 | 33.1K | 5.3% | 5 | 27.1K | 4.4% | 6 | | Mar 2026 | 27.1K | 4% | 6 | 27.1K | 4% | 7 | | Apr 2026 | 27.1K | 4.3% | 6 | 27.1K | 4.3% | 7 | | May 2026 | 33.1K | 4.7% | 6 | 33.1K | 4.7% | 7 | | Jun 2026 | 33.1K | 4.5% | 7 | 40.5K | 5.5% | 5 | | Jul 2026 | 33.1K | 4.9% | 6 | 33.1K | 4.9% | 7 | | Aug 2026 | 33.1K | 5% | 5 | 27.1K | 4.1% | 7 | | Sep 2026 | 33.1K | 5.3% | 5 | 27.1K | 4.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Dodo’s and Exetel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dodo**: Measured on the search term “dodo internet”. - **Exetel**: Measured on the search term “exetel”. - [Dodo profile](/demand/au/brands/dodo) - [Exetel profile](/demand/au/brands/exetel) - [All NBN providers in Australia](/demand/au/categories/au-nbn-providers): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dodo or Exetel more popular in search? In September 2026, Dodo had more branded searches than Exetel among NBN providers in Australia. Dodo had about 33,100 branded searches, while Exetel had 27,100. Dodo made up 5.3% of all NBN provider searches we track, and Exetel accounted for 4.3%. ## Cite this page Brandwave. "Dodo vs Exetel: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/dodo-vs-exetel This page is also available as HTML at https://gobrandwave.com/demand/au/compare/dodo-vs-exetel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.