--- title: "Disney+ vs hayu: Which is searched more in Australia?" description: "Is Disney+ or hayu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/disney-plus-vs-hayu" publisher: "Brandwave" --- # Disney+ vs hayu: Which is searched more in Australia? Is Disney+ or hayu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Disney+ and hayu - **Competitive set**: Streaming services - **Market**: Australia - **Month measured**: Sep 2026 - **Disney+ Share of Search**: 10.7% - **hayu Share of Search**: 0.97% ## Is Disney+ or hayu more popular in search? - In September 2026, Disney+ had more branded searches than hayu among streaming services in Australia. Disney+ had about 301,000 branded searches, while hayu had 27,100. Disney+ made up 10.7% of all streaming service searches we track, and hayu accounted for 0.97%. - Disney+ was ahead of hayu in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Disney+’s share of searches among streaming services in Australia moved from 10.2% to 10.7%, and its estimated monthly branded searches held steady at 301K. - Across the 12 months ending September 2026, hayu’s share of searches among streaming services in Australia moved from 0.92% to 0.97%, and its estimated monthly branded searches held steady at 27.1K. ## Top streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Disney+ appeared in all five answers. hayu was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Disney+ was listed before hayu in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Prime Video | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Disney+ | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Stan | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Binge | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Paramount+ | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kayo Sports | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | BritBox | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Foxtel | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | hayu | 10th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about streaming services - Asked ChatGPT "Which streaming service should I subscribe to in Australia?": 1. Netflix, 2. Prime Video, 3. Disney+, 4. Kayo Sports - Asked ChatGPT "What are the best streaming services in Australia?": 1. Netflix, 2. Disney+, 3. Prime Video, 4. Stan, 5. Binge, 6. Kayo Sports - Asked ChatGPT "What's the best value streaming service in Australia?": 1. Prime Video, 2. Paramount+, 3. Netflix, 4. Disney+, 5. Binge - Searched Google, AI Overview "streaming services": 1. Netflix, 2. Stan, 3. Prime Video, 4. Disney+, 5. Binge, 6. Paramount+, 7. Kayo Sports, 8. BritBox, 9. hayu - Searched Google, AI Overview "streaming service": 1. Netflix, 2. Stan, 3. Disney+, 4. Prime Video, 5. Binge, 6. Foxtel, 7. BritBox, 8. hayu Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia streaming services in September 2026? - In September 2026, Disney+ lost share of searches among streaming services in Australia, from 12.6% to 10.7%. ## Month by month | Month | Disney+ estimated searches | Disney+ Share of Search | Disney+ rank | hayu estimated searches | hayu Share of Search | hayu rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 10.2% | 4 | 27.1K | 0.92% | 8 | | Nov 2025 | 301K | 10.5% | 4 | 27.1K | 0.94% | 8 | | Dec 2025 | 368K | 11.8% | 4 | 27.1K | 0.87% | 8 | | Jan 2026 | 301K | 9.4% | 4 | 27.1K | 0.85% | 9 | | Feb 2026 | 246K | 8.8% | 4 | 27.1K | 0.96% | 9 | | Mar 2026 | 301K | 8.1% | 4 | 27.1K | 0.73% | 9 | | Apr 2026 | 301K | 9.9% | 4 | 33.1K | 1.1% | 9 | | May 2026 | 301K | 9.3% | 4 | 33.1K | 1% | 9 | | Jun 2026 | 301K | 9.8% | 4 | 27.1K | 0.88% | 9 | | Jul 2026 | 301K | 10.4% | 4 | 27.1K | 0.94% | 9 | | Aug 2026 | 368K | 12.6% | 3 | 27.1K | 0.93% | 9 | | Sep 2026 | 301K | 10.7% | 4 | 27.1K | 0.97% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Disney+’s and hayu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Disney+**: Measured on the search term “disney plus”. - **hayu**: Measured on the search term “hayu”. - [Disney+ profile](/demand/au/brands/disney-plus) - [hayu profile](/demand/au/brands/hayu) - [All streaming services in Australia](/demand/au/categories/au-streaming-services): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Disney+ or hayu more popular in search? In September 2026, Disney+ had more branded searches than hayu among streaming services in Australia. Disney+ had about 301,000 branded searches, while hayu had 27,100. Disney+ made up 10.7% of all streaming service searches we track, and hayu accounted for 0.97%. ## Cite this page Brandwave. "Disney+ vs hayu: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/disney-plus-vs-hayu This page is also available as HTML at https://gobrandwave.com/demand/au/compare/disney-plus-vs-hayu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.