--- title: "Discovery Parks vs Tasman Holiday Parks: Which is searched more in Australia?" description: "Is Discovery Parks or Tasman Holiday Parks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Holiday parks set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/discovery-parks-vs-tasman-holiday-parks" publisher: "Brandwave" --- # Discovery Parks vs Tasman Holiday Parks: Which is searched more in Australia? Is Discovery Parks or Tasman Holiday Parks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Holiday parks set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Discovery Parks and Tasman Holiday Parks - **Competitive set**: Holiday parks - **Market**: Australia - **Month measured**: Sep 2026 - **Discovery Parks Share of Search**: 18.9% - **Tasman Holiday Parks Share of Search**: 8.4% ## Is Discovery Parks or Tasman Holiday Parks more popular in search? - In September 2026, Discovery Parks had more branded searches than Tasman Holiday Parks among holiday parks in Australia. Discovery Parks had about 22,200 branded searches, while Tasman Holiday Parks had 9,900. Discovery Parks made up 18.9% of all holiday park searches we track, and Tasman Holiday Parks accounted for 8.4%. - Discovery Parks was ahead of Tasman Holiday Parks in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Discovery Parks’ share of searches among holiday parks in Australia moved from 19.6% to 18.9%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Tasman Holiday Parks’ share of searches among holiday parks in Australia moved from 8.8% to 8.4%, and its estimated monthly branded searches held steady at 9.9K. ## Top holiday parks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Discovery Parks was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tasman Holiday Parks was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Discovery Parks was listed before Tasman Holiday Parks in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BIG4 Holiday Parks | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Discovery Parks | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | NRMA Parks and Resorts | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Ingenia Holidays | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tasman Holiday Parks | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Reflections Holiday Parks | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about holiday parks - Asked ChatGPT "Which holiday park chain should I book for a family trip in Australia?": 1. BIG4 Holiday Parks, 2. Discovery Parks, 3. Ingenia Holidays - Asked ChatGPT "What are the best holiday park groups in Australia?": 1. BIG4 Holiday Parks, 2. Discovery Parks, 3. NRMA Parks and Resorts, 4. Ingenia Holidays, 5. Tasman Holiday Parks, 6. Reflections Holiday Parks - Asked ChatGPT "Which caravan park chain in Australia has the best cabins?": 1. BIG4 Holiday Parks, 2. Discovery Parks, 3. NRMA Parks and Resorts - Searched Google, AI Overview "caravan parks": 1. Discovery Parks, 2. BIG4 Holiday Parks - Searched Google, AI Overview "holiday parks": 1. BIG4 Holiday Parks Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia holiday parks in September 2026? Neither Discovery Parks nor Tasman Holiday Parks moved beyond provider rounding among holiday parks in Sep 2026. ## Month by month | Month | Discovery Parks estimated searches | Discovery Parks Share of Search | Discovery Parks rank | Tasman Holiday Parks estimated searches | Tasman Holiday Parks Share of Search | Tasman Holiday Parks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 19.6% | 2 | 9.9K | 8.8% | 4 | | Nov 2025 | 22.2K | 19.7% | 2 | 12.1K | 10.7% | 3 | | Dec 2025 | 27.1K | 20% | 2 | 14.8K | 10.9% | 3 | | Jan 2026 | 33.1K | 20.2% | 2 | 18.1K | 11.1% | 3 | | Feb 2026 | 18.1K | 17.5% | 2 | 9.9K | 9.6% | 3 | | Mar 2026 | 22.2K | 20.3% | 2 | 12.1K | 11% | 3 | | Apr 2026 | 22.2K | 23.7% | 2 | 9.9K | 10.6% | 3 | | May 2026 | 18.1K | 24.1% | 2 | 6.6K | 8.8% | 3 | | Jun 2026 | 18.1K | 24.7% | 2 | 6.6K | 9% | 3 | | Jul 2026 | 18.1K | 21.4% | 2 | 8.1K | 9.6% | 3 | | Aug 2026 | 18.1K | 18.8% | 2 | 8.1K | 8.4% | 3 | | Sep 2026 | 22.2K | 18.9% | 2 | 9.9K | 8.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Discovery Parks’ and Tasman Holiday Parks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Discovery Parks**: Measured on the search term “discovery parks”. - **Tasman Holiday Parks**: Measured on the search term “tasman holiday parks”. - [Discovery Parks profile](/demand/au/brands/discovery-parks) - [Tasman Holiday Parks profile](/demand/au/brands/tasman-holiday-parks) - [All holiday parks in Australia](/demand/au/categories/au-holiday-parks): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Discovery Parks or Tasman Holiday Parks more popular in search? In September 2026, Discovery Parks had more branded searches than Tasman Holiday Parks among holiday parks in Australia. Discovery Parks had about 22,200 branded searches, while Tasman Holiday Parks had 9,900. Discovery Parks made up 18.9% of all holiday park searches we track, and Tasman Holiday Parks accounted for 8.4%. ## Cite this page Brandwave. "Discovery Parks vs Tasman Holiday Parks: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/discovery-parks-vs-tasman-holiday-parks This page is also available as HTML at https://gobrandwave.com/demand/au/compare/discovery-parks-vs-tasman-holiday-parks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.