--- title: "Dinnerly vs HelloFresh: Which is searched more in Australia?" description: "Is Dinnerly or HelloFresh more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/dinnerly-vs-hellofresh" publisher: "Brandwave" --- # Dinnerly vs HelloFresh: Which is searched more in Australia? Is Dinnerly or HelloFresh more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dinnerly and HelloFresh - **Competitive set**: Meal kit services - **Market**: Australia - **Month measured**: Sep 2026 - **Dinnerly Share of Search**: 12.4% - **HelloFresh Share of Search**: 27.7% ## Is Dinnerly or HelloFresh more popular in search? - In September 2026, HelloFresh had more branded searches than Dinnerly among meal kit services in Australia. HelloFresh had about 18,100 branded searches, while Dinnerly had 8,100. HelloFresh made up 27.7% of all meal kit service searches we track, and Dinnerly accounted for 12.4%. - HelloFresh was ahead of Dinnerly in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dinnerly’s share of searches among meal kit services in Australia moved from 11.3% to 12.4%, and its estimated monthly branded searches moved from 12.1K to 8.1K. - Across the 12 months ending September 2026, HelloFresh’s share of searches among meal kit services in Australia moved from 46.3% to 27.7%, and its estimated monthly branded searches moved from 49.5K to 18.1K. ## Top meal kit services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Dinnerly and HelloFresh showed up in all five answers. HelloFresh was listed before Dinnerly in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HelloFresh | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Marley Spoon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | EveryPlate | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Dinnerly | 4th | 3 of 3 | 2 of 2 | 5 of 5 | ## Every AI answer about meal kit services - Asked ChatGPT "Which meal kit service should I order in Australia?": 1. HelloFresh, 2. EveryPlate, 3. Marley Spoon, 4. Dinnerly - Asked ChatGPT "What are the best meal kit services in Australia?": 1. HelloFresh, 2. EveryPlate, 3. Marley Spoon, 4. Dinnerly - Asked ChatGPT "What's the cheapest good meal kit in Australia for a family?": 1. EveryPlate, 2. Dinnerly, 3. HelloFresh - Searched Google, AI Overview "meal kits": 1. HelloFresh, 2. Marley Spoon, 3. Dinnerly - Searched Google, AI Overview "hellofresh alternatives": 1. Marley Spoon, 2. Dinnerly, 3. HelloFresh Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia meal kit services in September 2026? - In September 2026, EveryPlate overtook Dinnerly to rank 3rd among meal kit services in Australia, with 18.5% of the searches. - In September 2026, HelloFresh gained share of searches among meal kit services in Australia, from 21.9% to 27.7%. - In September 2026, Dinnerly lost share of searches among meal kit services in Australia, from 14.6% to 12.4%. ## Month by month | Month | Dinnerly estimated searches | Dinnerly Share of Search | Dinnerly rank | HelloFresh estimated searches | HelloFresh Share of Search | HelloFresh rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 11.3% | 3 | 49.5K | 46.3% | 1 | | Nov 2025 | 12.1K | 13.5% | 3 | 40.5K | 45.2% | 1 | | Dec 2025 | 8.1K | 12% | 3 | 33.1K | 49.1% | 1 | | Jan 2026 | 14.8K | 13.4% | 3 | 40.5K | 36.6% | 1 | | Feb 2026 | 14.8K | 16.5% | 3 | 22.2K | 24.8% | 2 | | Mar 2026 | 12.1K | 14.2% | 4 | 18.1K | 21.2% | 2 | | Apr 2026 | 9.9K | 15.5% | 4 | 14.8K | 23.2% | 2 | | May 2026 | 12.1K | 16.8% | 3 | 14.8K | 20.5% | 2 | | Jun 2026 | 12.1K | 19.8% | 2 | 12.1K | 19.8% | 3 | | Jul 2026 | 9.9K | 16.8% | 3 | 12.1K | 20.5% | 2 | | Aug 2026 | 9.9K | 14.6% | 3 | 14.8K | 21.9% | 2 | | Sep 2026 | 8.1K | 12.4% | 4 | 18.1K | 27.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Dinnerly’s and HelloFresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dinnerly**: Measured on the search term “dinnerly”. - **HelloFresh**: Measured on the search term “hellofresh”. - [Dinnerly profile](/demand/au/brands/dinnerly) - [HelloFresh profile](/demand/au/brands/hellofresh) - [All meal kit services in Australia](/demand/au/categories/au-meal-kit-services): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dinnerly or HelloFresh more popular in search? In September 2026, HelloFresh had more branded searches than Dinnerly among meal kit services in Australia. HelloFresh had about 18,100 branded searches, while Dinnerly had 8,100. HelloFresh made up 27.7% of all meal kit service searches we track, and Dinnerly accounted for 12.4%. ## Cite this page Brandwave. "Dinnerly vs HelloFresh: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/dinnerly-vs-hellofresh This page is also available as HTML at https://gobrandwave.com/demand/au/compare/dinnerly-vs-hellofresh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.