--- title: "Difflam vs Strepsils: Which is searched more in Australia?" description: "Is Difflam or Strepsils more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cold and flu brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/difflam-vs-strepsils" publisher: "Brandwave" --- # Difflam vs Strepsils: Which is searched more in Australia? Is Difflam or Strepsils more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cold and flu brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Difflam and Strepsils - **Competitive set**: Cold and flu brands - **Market**: Australia - **Month measured**: Sep 2026 - **Difflam Share of Search**: 6.2% - **Strepsils Share of Search**: 17% ## Is Difflam or Strepsils more popular in search? - In September 2026, Strepsils had more branded searches than Difflam among cold and flu brands in Australia. Strepsils had about 18,100 branded searches, while Difflam had 6,600. Strepsils made up 17% of all cold and flu brand searches we track, and Difflam accounted for 6.2%. - Strepsils was ahead of Difflam in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Difflam’s share of searches among cold and flu brands in Australia moved from 7.2% to 6.2%, and its estimated monthly branded searches moved from 5.4K to 6.6K. - Across the 12 months ending September 2026, Strepsils’ share of searches among cold and flu brands in Australia moved from 16.2% to 17%, and its estimated monthly branded searches moved from 12.1K to 18.1K. ## Top cold and flu brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Difflam nor Strepsils showed up in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Strepsils | 0 of 3 | 0 of 2 | 0 of 5 | | Sudafed | 0 of 3 | 0 of 2 | 0 of 5 | | Lemsip | 0 of 3 | 0 of 2 | 0 of 5 | | Bisolvon | 0 of 3 | 0 of 2 | 0 of 5 | | Codral | 1 of 3 | 1 of 2 | 2 of 5 | | Demazin | 1 of 3 | 0 of 2 | 1 of 5 | | Vicks | 0 of 3 | 0 of 2 | 0 of 5 | | Difflam | 0 of 3 | 0 of 2 | 0 of 5 | | Duro-Tuss | 0 of 3 | 0 of 2 | 0 of 5 | | Nurofen | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about cold and flu brands - Asked ChatGPT "What should I take for a cold in Australia?": 1. Nurofen - Asked ChatGPT "What are the best cold and flu tablets in Australia?": 1. Codral, 2. Demazin, 3. Nurofen - Asked ChatGPT "What's the best thing for a sore throat?": named none of the brands we track - Searched Google, AI Overview "cold and flu tablets": 1. Codral, 2. Nurofen - Searched Google, AI Overview "sore throat": named none of the brands we track Not named in any answer: Strepsils, Sudafed, Lemsip, Bisolvon, Vicks, Difflam and Duro-Tuss. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia cold and flu brands in September 2026? - In September 2026, Strepsils overtook Sudafed to become the leader among cold and flu brands in Australia, with 17% of the searches. - In September 2026, Difflam lost share of searches among cold and flu brands in Australia, from 7.4% to 6.2%. ## Month by month | Month | Difflam estimated searches | Difflam Share of Search | Difflam rank | Strepsils estimated searches | Strepsils Share of Search | Strepsils rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 7.2% | 7 | 12.1K | 16.2% | 2 | | Nov 2025 | 5.4K | 7.7% | 7 | 12.1K | 17.2% | 2 | | Dec 2025 | 4.4K | 6.9% | 7 | 9.9K | 15.6% | 2 | | Jan 2026 | 3.6K | 7.3% | 7 | 8.1K | 16.4% | 2 | | Feb 2026 | 3.6K | 7.4% | 7 | 8.1K | 16.6% | 2 | | Mar 2026 | 5.4K | 7.7% | 7 | 12.1K | 17.2% | 2 | | Apr 2026 | 5.4K | 7.4% | 7 | 12.1K | 16.6% | 2 | | May 2026 | 6.6K | 7.1% | 8 | 14.8K | 15.8% | 3 | | Jun 2026 | 6.6K | 6.6% | 8 | 14.8K | 14.7% | 3 | | Jul 2026 | 6.6K | 6.1% | 8 | 18.1K | 16.8% | 2 | | Aug 2026 | 8.1K | 7.4% | 7 | 18.1K | 16.4% | 2 | | Sep 2026 | 6.6K | 6.2% | 8 | 18.1K | 17% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Difflam’s and Strepsils’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Difflam**: Measured on the search term “difflam”. - **Strepsils**: Measured on the search term “strepsils”. - [Difflam profile](/demand/au/brands/difflam) - [Strepsils profile](/demand/au/brands/strepsils) - [All cold and flu brands in Australia](/demand/au/categories/au-cold-and-flu-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Difflam or Strepsils more popular in search? In September 2026, Strepsils had more branded searches than Difflam among cold and flu brands in Australia. Strepsils had about 18,100 branded searches, while Difflam had 6,600. Strepsils made up 17% of all cold and flu brand searches we track, and Difflam accounted for 6.2%. ## Cite this page Brandwave. "Difflam vs Strepsils: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/difflam-vs-strepsils This page is also available as HTML at https://gobrandwave.com/demand/au/compare/difflam-vs-strepsils. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.