--- title: "Di Mattina vs International Roast: Which is searched more in Australia?" description: "Is Di Mattina or International Roast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/di-mattina-coffee-vs-international-roast" publisher: "Brandwave" --- # Di Mattina vs International Roast: Which is searched more in Australia? Is Di Mattina or International Roast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Di Mattina and International Roast - **Competitive set**: Coffee brands - **Market**: Australia - **Month measured**: Sep 2026 - **Di Mattina Share of Search**: 7.3% - **International Roast Share of Search**: 1.1% ## Is Di Mattina or International Roast more popular in search? - In September 2026, Di Mattina had more branded searches than International Roast among coffee brands in Australia. Di Mattina had about 6,600 branded searches, while International Roast had 1,000. Di Mattina made up 7.3% of all coffee brand searches we track, and International Roast accounted for 1.1%. - Di Mattina was ahead of International Roast in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Di Mattina’s share of searches among coffee brands in Australia moved from 7.1% to 7.3%, and its estimated monthly branded searches held steady at 6.6K. - Across the 12 months ending September 2026, International Roast’s share of searches among coffee brands in Australia held steady at 1.1%, and its estimated monthly branded searches held steady at 1K. ## Top coffee brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, International Roast was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Di Mattina did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lavazza | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Nescafé | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | Moccona | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Vittoria Coffee | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Toby's Estate | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Grinders | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Campos Coffee | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | International Roast | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Robert Timms | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Di Mattina | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Merlo Coffee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Republica | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about coffee brands - Asked ChatGPT "What's the best coffee brand in Australia?": 1. Campos Coffee - Asked ChatGPT "Which coffee beans in Australian supermarkets are best?": 1. Lavazza - Asked ChatGPT "What are the most popular coffee brands in Australia?": 1. Nescafé, 2. Moccona, 3. Vittoria Coffee, 4. Lavazza, 5. Grinders, 6. Campos Coffee, 7. International Roast, 8. Robert Timms - Searched Google, AI Overview "coffee beans": 1. Lavazza, 2. Toby's Estate Not named in any answer: Di Mattina, Merlo Coffee and Republica. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia coffee brands in September 2026? - In September 2026, Moccona overtook Di Mattina and Merlo Coffee to rank 5th among coffee brands in Australia, with 9% of the searches. - In September 2026, Di Mattina lost share of searches among coffee brands in Australia, from 8.4% to 7.3%. ## Month by month | Month | Di Mattina estimated searches | Di Mattina Share of Search | Di Mattina rank | International Roast estimated searches | International Roast Share of Search | International Roast rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 7.1% | 5 | 1K | 1.1% | 11 | | Nov 2025 | 6.6K | 7.1% | 6 | 1K | 1.1% | 10 | | Dec 2025 | 6.6K | 7.6% | 6 | 1K | 1.2% | 10 | | Jan 2026 | 8.1K | 9.2% | 5 | 880 | 1% | 10 | | Feb 2026 | 5.4K | 6.7% | 6 | 1K | 1.2% | 10 | | Mar 2026 | 6.6K | 7.6% | 6 | 880 | 1% | 10 | | Apr 2026 | 6.6K | 7.8% | 6 | 1K | 1.2% | 10 | | May 2026 | 8.1K | 8.5% | 5 | 1K | 1.1% | 10 | | Jun 2026 | 8.1K | 8.9% | 5 | 1K | 1.1% | 10 | | Jul 2026 | 8.1K | 8.9% | 5 | 1K | 1.1% | 10 | | Aug 2026 | 8.1K | 8.4% | 5 | 1K | 1% | 10 | | Sep 2026 | 6.6K | 7.3% | 6 | 1K | 1.1% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Di Mattina’s and International Roast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Di Mattina**: Measured on the search term “dimattina coffee”. - **International Roast**: Measured on the search term “international roast”. - [Di Mattina profile](/demand/au/brands/di-mattina-coffee) - [International Roast profile](/demand/au/brands/international-roast) - [All coffee brands in Australia](/demand/au/categories/au-coffee-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Di Mattina or International Roast more popular in search? In September 2026, Di Mattina had more branded searches than International Roast among coffee brands in Australia. Di Mattina had about 6,600 branded searches, while International Roast had 1,000. Di Mattina made up 7.3% of all coffee brand searches we track, and International Roast accounted for 1.1%. ## Cite this page Brandwave. "Di Mattina vs International Roast: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/di-mattina-coffee-vs-international-roast This page is also available as HTML at https://gobrandwave.com/demand/au/compare/di-mattina-coffee-vs-international-roast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.