--- title: "Di Lorenzo Tiles vs Tile Cloud: Which is searched more in Australia?" description: "Is Di Lorenzo Tiles or Tile Cloud more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tile retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/di-lorenzo-tiles-vs-tile-cloud" publisher: "Brandwave" --- # Di Lorenzo Tiles vs Tile Cloud: Which is searched more in Australia? Is Di Lorenzo Tiles or Tile Cloud more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tile retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Di Lorenzo Tiles and Tile Cloud - **Competitive set**: Tile retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Di Lorenzo Tiles Share of Search**: 2.2% - **Tile Cloud Share of Search**: 10.4% ## Is Di Lorenzo Tiles or Tile Cloud more popular in search? - In September 2026, Tile Cloud had more branded searches than Di Lorenzo Tiles among tile retailers in Australia. Tile Cloud had about 12,100 branded searches, while Di Lorenzo Tiles had 2,600. Tile Cloud made up 10.4% of all tile retailer searches we track, and Di Lorenzo Tiles accounted for 2.2%. - Tile Cloud was ahead of Di Lorenzo Tiles in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Di Lorenzo Tiles’ share of searches among tile retailers in Australia moved from 1.9% to 2.2%, and its estimated monthly branded searches moved from 2.9K to 2.6K. - Across the 12 months ending September 2026, Tile Cloud’s share of searches among tile retailers in Australia moved from 11.8% to 10.4%, and its estimated monthly branded searches moved from 18.1K to 12.1K. ## Top tile retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, neither Di Lorenzo Tiles nor Tile Cloud showed up in any of the three answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Beaumont Tiles | 1 of 3 | 1 of 3 | | National Tiles | 2 of 3 | 2 of 3 | | Tile Cloud | 0 of 3 | 0 of 3 | | Bunnings | 0 of 3 | 0 of 3 | | Amber Tiles | 0 of 3 | 0 of 3 | | Di Lorenzo Tiles | 0 of 3 | 0 of 3 | | Tiles of Ezra | 0 of 3 | 0 of 3 | | Tile Republic | 0 of 3 | 0 of 3 | ## Every AI answer about tile retailers - Asked ChatGPT "Where's the best place to buy tiles in Australia?": 1. National Tiles, 2. Beaumont Tiles - Asked ChatGPT "Which tile shop has the best range for a bathroom renovation?": named none of the brands we track - Asked ChatGPT "What's a good tile shop near me?": 1. National Tiles Not named in any answer: Tile Cloud, Bunnings, Amber Tiles, Di Lorenzo Tiles, Tiles of Ezra and Tile Republic. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia tile retailers in September 2026? - Tile Cloud’s share of searches among tile retailers in Australia has lost ground for 3 months in a row, from 13.7% to 10.4% in September 2026. - Estimated monthly branded searches for Di Lorenzo Tiles in Australia fell 10.3% over 12 measured months, from 2.9K to 2.6K in September 2026. ## Month by month | Month | Di Lorenzo Tiles estimated searches | Di Lorenzo Tiles Share of Search | Di Lorenzo Tiles rank | Tile Cloud estimated searches | Tile Cloud Share of Search | Tile Cloud rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 1.9% | 6 | 18.1K | 11.8% | 3 | | Nov 2025 | 2.9K | 1.9% | 6 | 22.2K | 14.3% | 3 | | Dec 2025 | 1.7K | 1.7% | 6 | 9.9K | 9.8% | 3 | | Jan 2026 | 2.5K | 1.8% | 6 | 18.1K | 12.9% | 3 | | Feb 2026 | 2.9K | 2.1% | 6 | 18.1K | 12.9% | 3 | | Mar 2026 | 3.4K | 2.4% | 6 | 18.1K | 12.8% | 3 | | Apr 2026 | 2.8K | 2.3% | 6 | 14.8K | 12.4% | 3 | | May 2026 | 2.8K | 2.1% | 6 | 18.1K | 13.6% | 3 | | Jun 2026 | 2.8K | 2.1% | 6 | 18.1K | 13.7% | 3 | | Jul 2026 | 2.5K | 2.1% | 6 | 14.8K | 12.5% | 3 | | Aug 2026 | 2.6K | 1.9% | 6 | 14.8K | 10.7% | 3 | | Sep 2026 | 2.6K | 2.2% | 6 | 12.1K | 10.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Di Lorenzo Tiles’ and Tile Cloud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Di Lorenzo Tiles**: Measured on the search terms “di lorenzo” and “di lorenzo tiles”, summed into one figure. - **Tile Cloud**: Measured on the search term “tile cloud”. - [Di Lorenzo Tiles profile](/demand/au/brands/di-lorenzo-tiles) - [Tile Cloud profile](/demand/au/brands/tile-cloud) - [All tile retailers in Australia](/demand/au/categories/au-tile-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Di Lorenzo Tiles or Tile Cloud more popular in search? In September 2026, Tile Cloud had more branded searches than Di Lorenzo Tiles among tile retailers in Australia. Tile Cloud had about 12,100 branded searches, while Di Lorenzo Tiles had 2,600. Tile Cloud made up 10.4% of all tile retailer searches we track, and Di Lorenzo Tiles accounted for 2.2%. ## Cite this page Brandwave. "Di Lorenzo Tiles vs Tile Cloud: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/di-lorenzo-tiles-vs-tile-cloud This page is also available as HTML at https://gobrandwave.com/demand/au/compare/di-lorenzo-tiles-vs-tile-cloud. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.