--- title: "DeWalt vs HiKOKI: Which is searched more in Australia?" description: "Is DeWalt or HiKOKI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/dewalt-vs-hikoki" publisher: "Brandwave" --- # DeWalt vs HiKOKI: Which is searched more in Australia? Is DeWalt or HiKOKI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and HiKOKI - **Competitive set**: Power tool brands - **Market**: Australia - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 10.9% - **HiKOKI Share of Search**: 3.2% ## Is DeWalt or HiKOKI more popular in search? - In September 2026, DeWalt had more branded searches than HiKOKI among power tool brands in Australia. DeWalt had about 14,800 branded searches, while HiKOKI had 4,400. DeWalt made up 10.9% of all power tool brand searches we track, and HiKOKI accounted for 3.2%. - DeWalt was ahead of HiKOKI in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in Australia moved from 11.9% to 10.9%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, HiKOKI’s share of searches among power tool brands in Australia moved from 2.9% to 3.2%, and its estimated monthly branded searches moved from 3.6K to 4.4K. ## Top power tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HiKOKI did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Milwaukee | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | DeWalt | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Ryobi | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Ozito | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Festool | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | AEG Powertools | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HiKOKI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Metabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power tool brands - Asked ChatGPT "What's the best power tool brand in Australia?": 1. Makita, 2. Milwaukee, 3. DeWalt, 4. Ryobi, 5. Bosch, 6. Ozito, 7. Festool - Asked ChatGPT "What are the best cordless power tool brands?": 1. Milwaukee, 2. Makita, 3. DeWalt, 4. Bosch, 5. Ryobi, 6. Festool, 7. Ozito - Asked ChatGPT "Which cordless drill brand do tradies use?": 1. Makita, 2. Milwaukee, 3. DeWalt, 4. Bosch - Searched Google, AI Overview "power tools": 1. DeWalt, 2. Milwaukee, 3. Makita, 4. Bosch - Searched Google, AI Overview "cordless drill": named none of the brands we track Not named in any answer: AEG Powertools, HiKOKI and Metabo. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia power tool brands in September 2026? - DeWalt’s share of searches among power tool brands in Australia has lost ground for 3 months in a row, from 14.7% to 10.9% in September 2026. - HiKOKI’s share of searches among power tool brands in Australia has lost ground for 3 months in a row, from 4.4% to 3.2% in September 2026. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | HiKOKI estimated searches | HiKOKI Share of Search | HiKOKI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 11.9% | 3 | 3.6K | 2.9% | 8 | | Nov 2025 | 14.8K | 10.8% | 3 | 4.4K | 3.2% | 8 | | Dec 2025 | 14.8K | 11.2% | 3 | 3.6K | 2.7% | 8 | | Jan 2026 | 12.1K | 9.6% | 3 | 3.6K | 2.8% | 8 | | Feb 2026 | 12.1K | 12% | 3 | 3.6K | 3.6% | 8 | | Mar 2026 | 12.1K | 9.9% | 4 | 4.4K | 3.6% | 7 | | Apr 2026 | 12.1K | 10.9% | 4 | 3.6K | 3.2% | 8 | | May 2026 | 14.8K | 12.2% | 4 | 4.4K | 3.6% | 8 | | Jun 2026 | 18.1K | 14.7% | 3 | 5.4K | 4.4% | 8 | | Jul 2026 | 12.1K | 11.6% | 4 | 4.4K | 4.2% | 8 | | Aug 2026 | 14.8K | 11.2% | 4 | 4.4K | 3.3% | 8 | | Sep 2026 | 14.8K | 10.9% | 4 | 4.4K | 3.2% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and HiKOKI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search term “dewalt”. - **HiKOKI**: Measured on the search term “hikoki”. - [DeWalt profile](/demand/au/brands/dewalt) - [HiKOKI profile](/demand/au/brands/hikoki) - [All power tool brands in Australia](/demand/au/categories/au-power-tool-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or HiKOKI more popular in search? In September 2026, DeWalt had more branded searches than HiKOKI among power tool brands in Australia. DeWalt had about 14,800 branded searches, while HiKOKI had 4,400. DeWalt made up 10.9% of all power tool brand searches we track, and HiKOKI accounted for 3.2%. ## Cite this page Brandwave. "DeWalt vs HiKOKI: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/dewalt-vs-hikoki This page is also available as HTML at https://gobrandwave.com/demand/au/compare/dewalt-vs-hikoki. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.