--- title: "Dettol vs Lux: Which is searched more in Australia?" description: "Is Dettol or Lux more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/dettol-vs-lux" publisher: "Brandwave" --- # Dettol vs Lux: Which is searched more in Australia? Is Dettol or Lux more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dettol and Lux - **Competitive set**: Body wash and soap brands - **Market**: Australia - **Month measured**: Sep 2026 - **Dettol Share of Search**: 10.3% - **Lux Share of Search**: 1.7% ## Is Dettol or Lux more popular in search? - In September 2026, Dettol had more branded searches than Lux among body wash and soap brands in Australia. Dettol had about 5,400 branded searches, while Lux had 880. Dettol made up 10.3% of all body wash and soap brand searches we track, and Lux accounted for 1.7%. - Dettol was ahead of Lux in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dettol’s share of searches among body wash and soap brands in Australia moved from 9% to 10.3%, and its estimated monthly branded searches moved from 3.6K to 5.4K. - Across the 12 months ending September 2026, Lux’s share of searches among body wash and soap brands in Australia moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 720 to 880. ## Top body wash and soap brands in ChatGPT and Google AI Overviews In three ChatGPT questions, neither Dettol nor Lux showed up in any of the three answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Dove | 2 of 3 | 2 of 3 | | Palmolive | 1 of 3 | 1 of 3 | | Aesop | 1 of 3 | 1 of 3 | | Dettol | 0 of 3 | 0 of 3 | | QV Skincare | 1 of 3 | 1 of 3 | | Sukin | 1 of 3 | 1 of 3 | | Radox | 0 of 3 | 0 of 3 | | Nivea | 0 of 3 | 0 of 3 | | Protex | 0 of 3 | 0 of 3 | | Lux | 0 of 3 | 0 of 3 | ## Every AI answer about body wash and soap brands - Asked ChatGPT "Which body wash should I buy in Australia?": 1. Dove - Asked ChatGPT "What are the best body wash brands in Australia?": 1. QV Skincare, 2. Dove, 3. Palmolive, 4. Aesop, 5. Sukin - Asked ChatGPT "What's the best body wash for sensitive skin?": named none of the brands we track Not named in any answer: Dettol, Radox, Nivea, Protex and Lux. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia body wash and soap brands in September 2026? - In September 2026, Dettol gained share of searches among body wash and soap brands in Australia, from 9.5% to 10.3%. - Estimated monthly branded searches for Lux in Australia rose 22.2% over 12 measured months, from 720 to 880 in September 2026. ## Month by month | Month | Dettol estimated searches | Dettol Share of Search | Dettol rank | Lux estimated searches | Lux Share of Search | Lux rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 9% | 4 | 720 | 1.8% | 10 | | Nov 2025 | 4.4K | 10.9% | 4 | 720 | 1.8% | 10 | | Dec 2025 | 4.4K | 11% | 4 | 720 | 1.8% | 10 | | Jan 2026 | 3.6K | 9% | 4 | 720 | 1.8% | 10 | | Feb 2026 | 3.6K | 10.2% | 4 | 590 | 1.7% | 10 | | Mar 2026 | 4.4K | 10.2% | 4 | 590 | 1.4% | 10 | | Apr 2026 | 3.6K | 9.1% | 4 | 720 | 1.8% | 10 | | May 2026 | 2.9K | 7.4% | 4 | 720 | 1.8% | 10 | | Jun 2026 | 2.9K | 6.6% | 5 | 720 | 1.6% | 10 | | Jul 2026 | 4.4K | 8.9% | 4 | 720 | 1.5% | 10 | | Aug 2026 | 4.4K | 9.5% | 4 | 720 | 1.6% | 10 | | Sep 2026 | 5.4K | 10.3% | 4 | 880 | 1.7% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Dettol’s and Lux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dettol**: Measured on the search term “dettol body wash”. - **Lux**: Measured on the search term “lux soap”. - [Dettol profile](/demand/au/brands/dettol) - [Lux profile](/demand/au/brands/lux) - [All body wash and soap brands in Australia](/demand/au/categories/au-body-wash-and-soap-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dettol or Lux more popular in search? In September 2026, Dettol had more branded searches than Lux among body wash and soap brands in Australia. Dettol had about 5,400 branded searches, while Lux had 880. Dettol made up 10.3% of all body wash and soap brand searches we track, and Lux accounted for 1.7%. ## Cite this page Brandwave. "Dettol vs Lux: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/dettol-vs-lux This page is also available as HTML at https://gobrandwave.com/demand/au/compare/dettol-vs-lux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.