--- title: "Deputy vs Employment Hero: Which is searched more in Australia?" description: "Is Deputy or Employment Hero more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rostering and payroll software set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/deputy-vs-employment-hero" publisher: "Brandwave" --- # Deputy vs Employment Hero: Which is searched more in Australia? Is Deputy or Employment Hero more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rostering and payroll software set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Deputy and Employment Hero - **Competitive set**: Rostering and payroll software - **Market**: Australia - **Month measured**: Sep 2026 - **Deputy Share of Search**: 0.71% - **Employment Hero Share of Search**: 52.5% ## Is Deputy or Employment Hero more popular in search? - In September 2026, Employment Hero had more branded searches than Deputy among rostering and payroll software in Australia. Employment Hero had about 118,000 branded searches, while Deputy had 1,600. Employment Hero made up 52.5% of all rostering and payroll software searches we track, and Deputy accounted for 0.71%. - Employment Hero was ahead of Deputy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Deputy’s share of searches among rostering and payroll software in Australia moved from 0.83% to 0.71%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending September 2026, Employment Hero’s share of searches among rostering and payroll software in Australia moved from 51.8% to 52.5%, and its estimated monthly branded searches moved from 117K to 118K. ## Top rostering and payroll software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Deputy and Employment Hero were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Deputy was listed before Employment Hero in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Deputy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Tanda | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Employment Hero | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | RosterElf | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Xero | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | MYOB | 6th | 3 of 3 | 2 of 2 | 5 of 5 | | Payroller | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Connecteam | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Humanforce | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rostering and payroll software - Asked ChatGPT "Which rostering and payroll software should my business use in Australia?": 1. Deputy, 2. Employment Hero, 3. Tanda, 4. RosterElf, 5. Xero, 6. MYOB, 7. Payroller - Asked ChatGPT "What are the best rostering and payroll software platforms in Australia?": 1. Deputy, 2. Tanda, 3. Employment Hero, 4. RosterElf, 5. Xero, 6. MYOB - Asked ChatGPT "What's the best rostering software in Australia for a cafe with casual staff?": 1. Deputy, 2. Tanda, 3. RosterElf, 4. Employment Hero, 5. Xero, 6. MYOB - Searched Google, AI Overview "payroll software": 1. Xero, 2. Employment Hero, 3. Payroller, 4. MYOB - Searched Google, AI Overview "rostering software": 1. Deputy, 2. RosterElf, 3. Tanda, 4. Connecteam, 5. Xero, 6. MYOB Not named in any answer: Humanforce. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia rostering and payroll software in September 2026? - In September 2026, Employment Hero lost share of searches among rostering and payroll software in Australia, from 55.4% to 52.5%. - In September 2026, Deputy fell from 7th to 8th among rostering and payroll software in Australia. ## Month by month | Month | Deputy estimated searches | Deputy Share of Search | Deputy rank | Employment Hero estimated searches | Employment Hero Share of Search | Employment Hero rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.83% | 7 | 117K | 51.8% | 1 | | Nov 2025 | 1.9K | 0.83% | 7 | 117K | 52% | 1 | | Dec 2025 | 1.5K | 0.78% | 7 | 97.3K | 51.7% | 1 | | Jan 2026 | 1.7K | 0.76% | 8 | 117K | 51.9% | 1 | | Feb 2026 | 1.7K | 0.76% | 7 | 117K | 51.9% | 1 | | Mar 2026 | 2K | 0.78% | 7 | 143K | 56% | 1 | | Apr 2026 | 1.9K | 0.84% | 7 | 117K | 52.3% | 1 | | May 2026 | 1.9K | 0.74% | 8 | 143K | 56.2% | 1 | | Jun 2026 | 1.8K | 0.68% | 8 | 143K | 55.4% | 1 | | Jul 2026 | 1.6K | 0.61% | 8 | 143K | 54.4% | 1 | | Aug 2026 | 1.6K | 0.62% | 7 | 143K | 55.4% | 1 | | Sep 2026 | 1.6K | 0.71% | 8 | 118K | 52.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Deputy’s and Employment Hero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Deputy**: Measured on the search terms “deputy app”, “deputy roster” and “deputy rostering”, summed into one figure. - **Employment Hero**: Measured on the search terms “employment hero”, “employment hero payroll” and “keypay”, summed into one figure. - [Deputy profile](/demand/au/brands/deputy) - [Employment Hero profile](/demand/au/brands/employment-hero) - [All rostering and payroll software in Australia](/demand/au/categories/au-rostering-and-payroll-software): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Deputy or Employment Hero more popular in search? In September 2026, Employment Hero had more branded searches than Deputy among rostering and payroll software in Australia. Employment Hero had about 118,000 branded searches, while Deputy had 1,600. Employment Hero made up 52.5% of all rostering and payroll software searches we track, and Deputy accounted for 0.71%. ## Cite this page Brandwave. "Deputy vs Employment Hero: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/deputy-vs-employment-hero This page is also available as HTML at https://gobrandwave.com/demand/au/compare/deputy-vs-employment-hero. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.