--- title: "Demazin vs Nurofen: Which is searched more in Australia?" description: "Is Demazin or Nurofen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cold and flu brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/demazin-vs-nurofen" publisher: "Brandwave" --- # Demazin vs Nurofen: Which is searched more in Australia? Is Demazin or Nurofen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cold and flu brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Demazin and Nurofen - **Competitive set**: Cold and flu brands - **Market**: Australia - **Month measured**: Sep 2026 - **Demazin Share of Search**: 9.3% - **Nurofen Share of Search**: 4.1% ## Is Demazin or Nurofen more popular in search? - In September 2026, Demazin had more branded searches than Nurofen among cold and flu brands in Australia. Demazin had about 9,900 branded searches, while Nurofen had 4,400. Demazin made up 9.3% of all cold and flu brand searches we track, and Nurofen accounted for 4.1%. - Demazin was ahead of Nurofen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Demazin’s share of searches among cold and flu brands in Australia moved from 10.8% to 9.3%, and its estimated monthly branded searches moved from 8.1K to 9.9K. - Across the 12 months ending September 2026, Nurofen’s share of searches among cold and flu brands in Australia moved from 3.9% to 4.1%, and its estimated monthly branded searches moved from 2.9K to 4.4K. ## Top cold and flu brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nurofen was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Demazin was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Strepsils | 0 of 3 | 0 of 2 | 0 of 5 | | Sudafed | 0 of 3 | 0 of 2 | 0 of 5 | | Lemsip | 0 of 3 | 0 of 2 | 0 of 5 | | Bisolvon | 0 of 3 | 0 of 2 | 0 of 5 | | Codral | 1 of 3 | 1 of 2 | 2 of 5 | | Demazin | 1 of 3 | 0 of 2 | 1 of 5 | | Vicks | 0 of 3 | 0 of 2 | 0 of 5 | | Difflam | 0 of 3 | 0 of 2 | 0 of 5 | | Duro-Tuss | 0 of 3 | 0 of 2 | 0 of 5 | | Nurofen | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about cold and flu brands - Asked ChatGPT "What should I take for a cold in Australia?": 1. Nurofen - Asked ChatGPT "What are the best cold and flu tablets in Australia?": 1. Codral, 2. Demazin, 3. Nurofen - Asked ChatGPT "What's the best thing for a sore throat?": named none of the brands we track - Searched Google, AI Overview "cold and flu tablets": 1. Codral, 2. Nurofen - Searched Google, AI Overview "sore throat": named none of the brands we track Not named in any answer: Strepsils, Sudafed, Lemsip, Bisolvon, Vicks, Difflam and Duro-Tuss. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia cold and flu brands in September 2026? - In September 2026, Demazin gained share of searches among cold and flu brands in Australia, from 7.4% to 9.3%. - Estimated monthly branded searches for Nurofen in Australia rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026. ## Month by month | Month | Demazin estimated searches | Demazin Share of Search | Demazin rank | Nurofen estimated searches | Nurofen Share of Search | Nurofen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 10.8% | 4 | 2.9K | 3.9% | 10 | | Nov 2025 | 6.6K | 9.4% | 5 | 2.4K | 3.4% | 10 | | Dec 2025 | 5.4K | 8.5% | 6 | 2.4K | 3.8% | 10 | | Jan 2026 | 4.4K | 8.9% | 6 | 1.6K | 3.2% | 10 | | Feb 2026 | 4.4K | 9% | 6 | 1.6K | 3.3% | 10 | | Mar 2026 | 5.4K | 7.7% | 6 | 2.4K | 3.4% | 10 | | Apr 2026 | 5.4K | 7.4% | 6 | 2.4K | 3.3% | 10 | | May 2026 | 6.6K | 7.1% | 7 | 2.9K | 3.1% | 10 | | Jun 2026 | 8.1K | 8.1% | 6 | 3.6K | 3.6% | 10 | | Jul 2026 | 8.1K | 7.5% | 6 | 3.6K | 3.3% | 10 | | Aug 2026 | 8.1K | 7.4% | 6 | 4.4K | 4% | 10 | | Sep 2026 | 9.9K | 9.3% | 6 | 4.4K | 4.1% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Demazin’s and Nurofen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Demazin**: Measured on the search term “demazin”. - **Nurofen**: Measured on the search term “nurofen cold and flu”. - [Demazin profile](/demand/au/brands/demazin) - [Nurofen profile](/demand/au/brands/nurofen) - [All cold and flu brands in Australia](/demand/au/categories/au-cold-and-flu-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Demazin or Nurofen more popular in search? In September 2026, Demazin had more branded searches than Nurofen among cold and flu brands in Australia. Demazin had about 9,900 branded searches, while Nurofen had 4,400. Demazin made up 9.3% of all cold and flu brand searches we track, and Nurofen accounted for 4.1%. ## Cite this page Brandwave. "Demazin vs Nurofen: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/demazin-vs-nurofen This page is also available as HTML at https://gobrandwave.com/demand/au/compare/demazin-vs-nurofen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.