--- title: "Deep Heat vs Panadol: Which is searched more in Australia?" description: "Is Deep Heat or Panadol more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pain relief brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/deep-heat-vs-panadol" publisher: "Brandwave" --- # Deep Heat vs Panadol: Which is searched more in Australia? Is Deep Heat or Panadol more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pain relief brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Deep Heat and Panadol - **Competitive set**: Pain relief brands - **Market**: Australia - **Month measured**: Sep 2026 - **Deep Heat Share of Search**: 7.4% - **Panadol Share of Search**: 24.8% ## Is Deep Heat or Panadol more popular in search? - In September 2026, Panadol had more branded searches than Deep Heat among pain relief brands in Australia. Panadol had about 40,500 branded searches, while Deep Heat had 12,100. Panadol made up 24.8% of all pain relief brand searches we track, and Deep Heat accounted for 7.4%. - Panadol was ahead of Deep Heat in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Deep Heat’s share of searches among pain relief brands in Australia moved from 5.9% to 7.4%, and its estimated monthly branded searches moved from 8.1K to 12.1K. - Across the 12 months ending September 2026, Panadol’s share of searches among pain relief brands in Australia moved from 24.3% to 24.8%, and its estimated monthly branded searches moved from 33.1K to 40.5K. ## Top pain relief brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Panadol was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Deep Heat did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Panadol | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Nurofen | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Voltaren | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Naprogesic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Deep Heat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dencorub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Disprin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pain relief brands - Asked ChatGPT "Which pain relief should I take for a headache in Australia?": 1. Panadol, 2. Nurofen - Asked ChatGPT "What are the best pain relief brands in Australia?": 1. Panadol, 2. Nurofen, 3. Voltaren - Asked ChatGPT "What's the best pain relief for back pain?": 1. Nurofen, 2. Panadol - Searched Google, AI Overview "back pain relief": named none of the brands we track - Searched Google, AI Overview "pain relief": named none of the brands we track Not named in any answer: Naprogesic, Deep Heat, Dencorub and Disprin. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia pain relief brands in September 2026? - In September 2026, Deep Heat gained share of searches among pain relief brands in Australia, from 6.2% to 7.4%. - Estimated monthly branded searches for Panadol in Australia rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. ## Month by month | Month | Deep Heat estimated searches | Deep Heat Share of Search | Deep Heat rank | Panadol estimated searches | Panadol Share of Search | Panadol rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 5.9% | 5 | 33.1K | 24.3% | 2 | | Nov 2025 | 8.1K | 6% | 5 | 33.1K | 24.4% | 2 | | Dec 2025 | 6.6K | 5.4% | 5 | 27.1K | 22.1% | 2 | | Jan 2026 | 8.1K | 6% | 5 | 27.1K | 20.1% | 3 | | Feb 2026 | 8.1K | 6.9% | 5 | 27.1K | 23.2% | 2 | | Mar 2026 | 8.1K | 5.8% | 5 | 33.1K | 23.5% | 2 | | Apr 2026 | 8.1K | 6.2% | 5 | 27.1K | 20.8% | 2 | | May 2026 | 9.9K | 6.9% | 5 | 33.1K | 22.9% | 2 | | Jun 2026 | 9.9K | 6.7% | 5 | 33.1K | 22.3% | 2 | | Jul 2026 | 9.9K | 6.7% | 5 | 33.1K | 22.3% | 2 | | Aug 2026 | 9.9K | 6.2% | 5 | 40.5K | 25.2% | 2 | | Sep 2026 | 12.1K | 7.4% | 5 | 40.5K | 24.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Deep Heat’s and Panadol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Deep Heat**: Measured on the search term “deep heat”. - **Panadol**: Measured on the search term “panadol”. - [Deep Heat profile](/demand/au/brands/deep-heat) - [Panadol profile](/demand/au/brands/panadol) - [All pain relief brands in Australia](/demand/au/categories/au-pain-relief-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Deep Heat or Panadol more popular in search? In September 2026, Panadol had more branded searches than Deep Heat among pain relief brands in Australia. Panadol had about 40,500 branded searches, while Deep Heat had 12,100. Panadol made up 24.8% of all pain relief brand searches we track, and Deep Heat accounted for 7.4%. ## Cite this page Brandwave. "Deep Heat vs Panadol: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/deep-heat-vs-panadol This page is also available as HTML at https://gobrandwave.com/demand/au/compare/deep-heat-vs-panadol. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.