--- title: "Décor vs Tupperware: Which is searched more in Australia?" description: "Is Décor or Tupperware more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Food storage brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/decor-vs-tupperware" publisher: "Brandwave" --- # Décor vs Tupperware: Which is searched more in Australia? Is Décor or Tupperware more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Food storage brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Décor and Tupperware - **Competitive set**: Food storage brands - **Market**: Australia - **Month measured**: Sep 2026 - **Décor Share of Search**: 19.5% - **Tupperware Share of Search**: 29.2% ## Is Décor or Tupperware more popular in search? - In September 2026, Tupperware had more branded searches than Décor among food storage brands in Australia. Tupperware had about 12,100 branded searches, while Décor had 8,100. Tupperware made up 29.2% of all food storage brand searches we track, and Décor accounted for 19.5%. - Tupperware was ahead of Décor in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Décor’s share of searches among food storage brands in Australia moved from 17.4% to 19.5%, and its estimated monthly branded searches moved from 6.6K to 8.1K. - Across the 12 months ending September 2026, Tupperware’s share of searches among food storage brands in Australia moved from 32% to 29.2%, and its estimated monthly branded searches held steady at 12.1K. ## Top food storage brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Décor was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tupperware did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sistema | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Glasslock | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Pyrex | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | OXO | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Lock&Lock | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | MontiiCo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Décor | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Tupperware | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rubbermaid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ClickClack | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about food storage brands - Asked ChatGPT "What are the best food storage containers in Australia?": 1. Glasslock, 2. Sistema, 3. Pyrex, 4. Lock&Lock, 5. OXO, 6. Décor - Asked ChatGPT "Which lunch box brand is best for kids?": 1. Sistema, 2. MontiiCo - Asked ChatGPT "What are the best glass meal prep containers?": 1. Glasslock, 2. Pyrex - Searched Google, AI Overview "food storage containers": 1. Sistema, 2. Pyrex, 3. OXO, 4. Lock&Lock - Searched Google, AI Overview "lunch box": named none of the brands we track Not named in any answer: Tupperware, Smash, Rubbermaid and ClickClack. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia food storage brands in September 2026? - Tupperware’s share of searches among food storage brands in Australia has lost ground for 3 months in a row, from 33% to 29.2% in September 2026. - Estimated monthly branded searches for Décor in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026. ## Month by month | Month | Décor estimated searches | Décor Share of Search | Décor rank | Tupperware estimated searches | Tupperware Share of Search | Tupperware rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 17.4% | 3 | 12.1K | 32% | 2 | | Nov 2025 | 6.6K | 16.3% | 3 | 12.1K | 30% | 2 | | Dec 2025 | 6.6K | 15.7% | 3 | 14.8K | 35.3% | 1 | | Jan 2026 | 9.9K | 12.7% | 3 | 27.1K | 34.7% | 1 | | Feb 2026 | 6.6K | 16.7% | 3 | 12.1K | 30.7% | 2 | | Mar 2026 | 6.6K | 18.6% | 3 | 9.9K | 28% | 2 | | Apr 2026 | 6.6K | 17.8% | 3 | 12.1K | 32.6% | 2 | | May 2026 | 8.1K | 19.2% | 3 | 12.1K | 28.7% | 2 | | Jun 2026 | 8.1K | 18.1% | 3 | 14.8K | 33% | 2 | | Jul 2026 | 8.1K | 17.9% | 3 | 14.8K | 32.7% | 2 | | Aug 2026 | 9.9K | 19.8% | 3 | 14.8K | 29.6% | 2 | | Sep 2026 | 8.1K | 19.5% | 3 | 12.1K | 29.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Décor’s and Tupperware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Décor**: Measured on the search term “decor containers”. - **Tupperware**: Measured on the search term “tupperware”. - [Décor profile](/demand/au/brands/decor) - [Tupperware profile](/demand/au/brands/tupperware) - [All food storage brands in Australia](/demand/au/categories/au-food-storage-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Décor or Tupperware more popular in search? In September 2026, Tupperware had more branded searches than Décor among food storage brands in Australia. Tupperware had about 12,100 branded searches, while Décor had 8,100. Tupperware made up 29.2% of all food storage brand searches we track, and Décor accounted for 19.5%. ## Cite this page Brandwave. "Décor vs Tupperware: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/decor-vs-tupperware This page is also available as HTML at https://gobrandwave.com/demand/au/compare/decor-vs-tupperware. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.