--- title: "Darrell Lea vs Whittaker's: Which is searched more in Australia?" description: "Is Darrell Lea or Whittaker's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/darrell-lea-vs-whittakers" publisher: "Brandwave" --- # Darrell Lea vs Whittaker's: Which is searched more in Australia? Is Darrell Lea or Whittaker's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Darrell Lea and Whittaker's - **Competitive set**: Chocolate brands - **Market**: Australia - **Month measured**: Sep 2026 - **Darrell Lea Share of Search**: 11.5% - **Whittaker's Share of Search**: 14.1% ## Is Darrell Lea or Whittaker's more popular in search? - In September 2026, Whittaker's had more branded searches than Darrell Lea among chocolate brands in Australia. Whittaker's had about 14,800 branded searches, while Darrell Lea had 12,100. Whittaker's made up 14.1% of all chocolate brand searches we track, and Darrell Lea accounted for 11.5%. - The lead changed hands 4 times in the 12 months ending September 2026: Darrell Lea took it in December 2025, Whittaker's took it in January 2026, Darrell Lea took it in March 2026, Whittaker's took it in April 2026. - Across the 12 months ending September 2026, Darrell Lea’s share of searches among chocolate brands in Australia moved from 8.4% to 11.5%, and its estimated monthly branded searches moved from 9.9K to 12.1K. - Across the 12 months ending September 2026, Whittaker's’ share of searches among chocolate brands in Australia moved from 12.6% to 14.1%, and its estimated monthly branded searches held steady at 14.8K. ## Top chocolate brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Darrell Lea and Whittaker's were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Darrell Lea was listed before Whittaker's in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Haigh's Chocolates | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Cadbury | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Koko Black | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Darrell Lea | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Lindt | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Whittaker's | 6th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about chocolate brands - Asked ChatGPT "What's the best chocolate brand in Australia?": 1. Haigh's Chocolates, 2. Koko Black, 3. Darrell Lea, 4. Whittaker's - Asked ChatGPT "Which Australian chocolate brand makes the best gift box?": 1. Haigh's Chocolates, 2. Koko Black - Asked ChatGPT "What are the most popular chocolate brands in Australia?": 1. Cadbury, 2. Lindt, 3. Darrell Lea, 4. Haigh's Chocolates, 5. Whittaker's - Searched Google, AI Overview "chocolate": 1. Cadbury, 2. Haigh's Chocolates Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia chocolate brands in September 2026? - In September 2026, Haigh's Chocolates overtook Cadbury and Whittaker's to rank 2nd among chocolate brands in Australia, with 17.2% of the searches. - In September 2026, Darrell Lea overtook Lindt to rank 5th among chocolate brands in Australia, with 11.5% of the searches. - In September 2026, Whittaker's lost share of searches among chocolate brands in Australia, from 16% to 14.1%. ## Month by month | Month | Darrell Lea estimated searches | Darrell Lea Share of Search | Darrell Lea rank | Whittaker's estimated searches | Whittaker's Share of Search | Whittaker's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 8.4% | 6 | 14.8K | 12.6% | 4 | | Nov 2025 | 14.8K | 8.7% | 6 | 18.1K | 10.6% | 4 | | Dec 2025 | 14.8K | 7.8% | 4 | 12.1K | 6.4% | 6 | | Jan 2026 | 8.1K | 9.9% | 6 | 9.9K | 12.1% | 5 | | Feb 2026 | 8.1K | 8.9% | 6 | 9.9K | 10.9% | 5 | | Mar 2026 | 14.8K | 10.6% | 5 | 12.1K | 8.7% | 6 | | Apr 2026 | 12.1K | 10.9% | 6 | 14.8K | 13.3% | 5 | | May 2026 | 9.9K | 10.2% | 6 | 14.8K | 15.3% | 3 | | Jun 2026 | 8.1K | 9.3% | 6 | 14.8K | 17.1% | 3 | | Jul 2026 | 9.9K | 9.5% | 6 | 22.2K | 21.3% | 2 | | Aug 2026 | 9.9K | 8.8% | 6 | 18.1K | 16% | 3 | | Sep 2026 | 12.1K | 11.5% | 5 | 14.8K | 14.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Darrell Lea’s and Whittaker's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Darrell Lea**: Measured on the search term “darrell lea”. - **Whittaker's**: Measured on the search term “whittakers”. - [Darrell Lea profile](/demand/au/brands/darrell-lea) - [Whittaker's profile](/demand/au/brands/whittakers) - [All chocolate brands in Australia](/demand/au/categories/au-chocolate-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Darrell Lea or Whittaker's more popular in search? In September 2026, Whittaker's had more branded searches than Darrell Lea among chocolate brands in Australia. Whittaker's had about 14,800 branded searches, while Darrell Lea had 12,100. Whittaker's made up 14.1% of all chocolate brand searches we track, and Darrell Lea accounted for 11.5%. ## Cite this page Brandwave. "Darrell Lea vs Whittaker's: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/darrell-lea-vs-whittakers This page is also available as HTML at https://gobrandwave.com/demand/au/compare/darrell-lea-vs-whittakers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.